Can you run a social media account only using AI? I recently took some time off work and thought I'd use the opportunity to answer this question. What I did and the experiment parameters I focused on a weeklong period, scheduling all content through Buffer. This approach allowed me to analyze the performance of AI-generated content, which I did using the stats LinkedIn makes available. The … [Read more...]

What are you working on today for social media management? Have you been trying to figure out your social media marketing plan and not sure where to start?One of our goals at Buffer is to always be iterating and experimenting with what we do on social networks and share different types of content. We’re up for trying all sorts of different strategies for social media! And many of these end … [Read more...]

Lisa Lane never had big plans to be an inventor, or even an entrepreneur. That was until an "aha" moment hit her in the shower. She was cleaning her shower the slow way, by filling a cup over and over to rinse it. It was messy and time-consuming, and she thought, there has got to be a better way. She had no clue where to start—she knew nothing about how to create a product or how to bring one to … [Read more...]

Baffled by BOFU and BR? Doubtful over DSP? Feeling FOMO over FB, FYI, and FTW? We hear you. In the ever-changing world of social media, keeping up with the latest acronyms can feel a little like learning a whole new language. But don't worry, we've got you covered. In this definitive guide, we're going to shed light on the hottest social media acronyms and abbreviations to help … [Read more...]

As a breakfast and baked goods company, innovation in my industry typically comes in the form of launching a new flavor or a line extension to a product we already offer. But, when my team saw the #pancakecereal trend taking TikTok by storm during the height of the pandemic, we felt we had to get in on the action—in a way that might change how our company thinks about innovation forever.We … [Read more...]

src="https://buffer.com/resources/content/images/2023/08/austin-distel-Imc-IoZDMXc-unsplash--1-.jpg" alt="How I Built a Profitable Newsletter Business"> In December 2022 I started to crave something else. I was working for a Venture Capital company and felt the urge to start something new. I worked as a portfolio manager at the firm and was responsible for all of the founder relationships. In … [Read more...]

src="https://buffer.com/resources/content/images/2023/08/viralyft-nysnJ3xzLcM-unsplash--1---1-.jpg" alt="All About Threads: What You Need to Know About Instagram’s New App">Contrary to how we typically start articles, I want to share a disclaimer: we know as much about Threads as you do.That means we won’t be sharing any strategies or research-backed tips – instead, … [Read more...]

src="https://buffer.com/resources/content/images/2023/07/joe-ciciarelli-08AJKJf75kw-unsplash--1-.jpg" alt="We’re Opening A Talent Pool — Here’s What To Do If You’re Interested">We are a small team on a mission to help innovative companies grow their businesses – and along the way, we're championing a more human way to work. As a remote team who can hire from … [Read more...]

src="https://buffer.com/resources/content/images/2023/08/lucas-george-wendt-zEp3CgWcOj0-unsplash.jpg" alt="How We’re Reorganizing 216 Articles in Our Help Center">Nobody wants to hear they’re outdated… stale… or old. That’s exactly what we had to face, though. Throughout the days, months, and years, our Help Center, where we keep up to date articles about Buffer … [Read more...]

In today's fast-paced digital world, simply creating a lot of content isn't enough to capture your audience's attention. With so much information available, consumers are overwhelmed by choices. That's where content curation comes in. Content curation is the art of discovering, selecting, and sharing valuable and relevant content from the web to engage and inform your audience. It allows you to … [Read more...]