Email is one of most effective ways to connect with your audience and build your brand’s reputation. Statisticians show that over 4 billion people use email at least once a day. This is a staggering number. This is just the beginning. Research shows that email marketing has a 4,200% return on investment. Every dollar spent by a business generates 42 dollars of revenue.
These numbers do not mean that email marketing is a magical way to increase sales. Emails must be sent with the right strategy. You need to send emails that stand out and grab your audience’s attention.
An email newsletter is one example of such a strategy. Email newsletters are a great way to share valuable content with your readers. An email newsletter that is well-curated can be a great way to share the latest industry news and upcoming events with your audience. It also provides valuable tips and tricks to keep your customers informed and engaged about your products and services.
There’s more. We‘ll be sharing seven reasons why curated content is great for your next email newsletter.
Highlights of What’s Most Important
Information is available at your fingertips in today’s digital world. You can easily find the answers to any question you have online. It’s nearly impossible to find the important information due to the sheer volume of data. Many readers feel that they are missing important information due to all the noise on the internet.
A well-curated newsletter removes the noise and only presents the most important information. This newsletter contains the most important and relevant content about a topic. It gives your audience an overview on what’s hot and not in your industry.
Get Credible and Valuable Content from World-Leading Publications
A newsletter that is effective doesn’t only contain content from your blog. A curated newsletter is a compilation of the top content in your industry and content from your competitors if it’s the most relevant.
It’s a way to bring together all the important information in one place, so that people can have a comprehensive overview of current trends in your industry. It’s like creating a mixtape, or a playlist with the most popular hip-hop songs. To establish your musical genius, you will find the best songs from various hip-hop artists.
The same applies to email content curation. A paywall can often be used to protect good content. Your newsletter will be more valuable if you partner with content licensing companies and include some of this content in your emails.
Be sure to adhere to the principles of digital citizenship when choosing content for your emails. Great content is inclusive, authentic, verified for accuracy, and seeks to solve problems and encourage people to take action.
You can save your readers’ time: There are no dull moments!
Your readers’ most valuable resource is time, despite all the digital chaos. There is so much digital noise online, and readers value sources that make it simple to find what they need. Did you know that there are more than 2,000,000 blog posts published each day? This much content can feel overwhelming to readers, and it can cause you to feel as though you are missing important information because of time constraints.
Your audience will find the information they need quickly by curating a newsletter that contains the most important stories. This helps to build trust in your brand (more details later).
Keep up with industry trends
An email newsletter can help you stay current with the latest trends in your industry and niche. Your brand will be able to communicate its values and break new ground by staying on top of the latest trends.
Let’s take, for example, a digital marketing company. A few keywords in your industry can give you valuable information about the industry and how your competitors are doing. You can also gain valuable insight into other details that could help you improve your business strategy.
Curating newsletters gives you access to new ideas, websites, and topics. It also provides valuable insight into industry trends. To get the best results, you may need to gather a team of professionals. You can also sign up for team collaboration software with key features like keyword alerts or topic monitoring to help you find relevant content and stay up-to-date with what’s happening.
As a thought leader and subject matter expert, establish your business.
Your brand will be seen as an authority and build trust by regularly sharing relevant and high-quality content. This shows your audience that you are knowledgeable in your industry, and makes them appreciate the content you share. It makes you a thought-leader in your niche.
A thought leader is someone who has the ability to influence a narrative. They are the industry’s go-to resource for news, opinions and general information. A thought leader in your industry can help you build brand recognition, authority, and brand image. Thought leaders can be invaluable assets in promoting the growth of their organizations and fostering community-building within their fields.
E-commerce has seen an explosion in popularity since the Covid-19 pandemic. With it, comes the need for trusted opinions and online thought leaders. At least 51% of B2B decision makers say that they now consume thought leaders before making purchasing decisions. This indicates that brands that have a stable thought leadership status generate more ROI than those who don’t.
It is important to ensure that all marketing messages are sent from your business email address in order to increase your authority. It is important to use a professional email address when communicating with your audience. This will help your readers take you more seriously.
Curated Content drives more engagement
Engaged audiences are crucial to any online marketing strategy. It is not a good idea to speak to a wall.
Curation can be a great way for you to provide your readers with lots of interesting content that will pique their interest and keep them engaged in your brand. Studies show that curated content gets 33% more clicks per visit than general content.
This proves that newsletters curated by your brand can keep your audience talking and interact with your content on other platforms like social media.
Get your customers’ attention and increase conversions
Email marketing has many advantages. Email marketing is the easiest way to get your content before a large audience. You can send your content to many people with one email. This will allow you to share it with them and encourage them to find out more about you and what you have to say.
A targeted email marketing campaign can increase conversions. A targeted email newsletter with product announcements can help you get more customers and increase sales.
Beautiful websites can increase conversions. However, it is important to ensure that your website is secure. Multi-factor authentication, PCI compliant payment gateways, SSL certificates and account access can all help customers trust you.
Consumers today are often overwhelmed by information and don’t know where to find reliable sources. Curated content newsletters are a great way to promote your content, show your brand’s thought leadership and improve your email communication. Email marketing has the best proving ROI of any marketing strategy.
Scoop.it Blog: Email Marketing: Benefits of Curated Content in Newsletters