Twitter increased its character limit by 140 characters to 280 in November 2017. This update was crucial, especially for businesses.
The funny thing is, however, that 280 characters have not been enough.
Let’s face it, if you use Twitter for marketing purposes, you will have found yourself overwhelmed with tweets and limited characters.
Twitter threads saved the day.
Twitter threads let you bypass the strict character limit to express your ideas. Twitter threads, also known as tweetstorms, allow you to instantly share a complete story with your followers.
This is a great tool for creating step-by-step tutorials and providing valuable tips.
Twitter Business, for instance, launched a preview of its professional profiles using Twitter threads.
Some users are still having trouble taking full advantage of Twitter threads. Some users don’t understand how it works and others don’t know how to increase engagement in their Twitter threads.
This article will show you six ways to increase engagement using Twitter threads. First:
What are Twitter Threads?
A tweet thread is a collection of related tweets from the same profile. These tweets can be used to add information to an earlier tweet, provide updates or to express a longer point.
Twitter threads allow users to create multiple tweets that are linked together, exceeding the limit of 280 characters. A thread’s tweets are often attached with a line that distinguishes them from regular tweets.
You can use images, videos and GIFs inthe thread, just like regular tweets.
Interesting read: Top Twitter Contest Ideas for Brands
How do I publish a tweet thread?
Follow these steps to create and publish a Twitter topic:
- To create a new Twitter, click on the “Tweet” button.
- Make your first tweet.
- To add a tweet to the list, click on “+”. A second space for tweets will appear.
- Continue this process until all of your tweets are written and all images/videos have been included.
- Next, click on the
Click the button to post all threads at once.
You can simultaneously post up to 25 tweets in each Twitter thread. There is no limit on how many tweets you can post in each Twitter thread.
Twitter threads can be a great way for people to interact and expand on a conversation. To get older posts noticed, you can make them into Twitter threads and give new life to those tweets.
Interesting read: How to get followers on Twitter: 101 practical and tested tips
How to increase engagement with your Twitter threads
Twitter threads can be used in many ways to increase engagement. These tips don’t need to be followed in one go.
You can choose one or more to see which ones are most effective for your business.
1. Curate Lists
Listicles are one of the best ways Twitter threads can be used to your advantage . This allows you to organize all of the data points and help your audience locate what they need.
Let’s say you have a new product, such as a web-form creator. Twitter threads can be used to list the features in your product.
- Your drag-and-drop features could be briefly discussed in the first tweet.
- Next, you will need to mention which popup formats your tool supports.
- A third tweet discusses the different templates that users have access to. You get the idea.
See how Product Hunt made a thread for each tweet, allowing users to discuss the most important features of their mobile app.
They also included a clip that showed each feature.
These listicle threads can be much more engaging. These listicle threads can also be used to pack so much value into a few tweets.
Listicles are a great way to gain more followers.
You can also use Twitter threads to share business tips. Your audience can get pointers that they can use to help them purchase similar products to yours.
Even things that are not related to your business can be added to a list. This is Bill Gates’ example:
Bill Gates suggested a list books to his Twitter followers in a thread. This thread received over 3,300 likes, 515 retweets, and more than 33,000 shares.
No matter what your list might include, threads can help you keep your audience interested and engaged.
2. You can try different content formats
Quick question: Which social media content type is working best for you?
LinkedIn and Facebook found that posts with no links are more popular than those with links. This means that posts without links are more visible on these social media platforms. Twitter is not surprising to adopt the same strategy.
It doesn’t matter if that’s true, but the fact is that Twitter and other social media platforms tend to give greater visibility to certain content. People have different preferences. For example, some people prefer infographics to videos.
It’s important to test different content formats and threads in order to increase engagement.
Post videos, GIFs or live videos to Twitter threads and watch which ones get more engagement. These content formats can be combined as listicles.
This is a tweet from a user. Brands can learn from them how to increase engagement through GIFs and listicles in Twitter threads.
When you repost content from other sources, be sure to attribute the source. It’s better to use native content. This is a great way to show off your brand’s creativity. You can make engaging tweets by getting to know your audience.
To see the performance of each content type on different threads, keep an eye on your analytics.
3. Make campaigns
Thread campaigns on Twitter are narrative campaigns. These campaigns allow you to tell a compelling story and draw your audience in.
Each time you post a tweet to the thread, you get to highlight the entire campaign. This can give new life to existing campaigns.
You’ll see engagement whether you use Twitter threads in your marketing plan for physical products or your SaaS marketing plan.
Which campaigns are you able to run? Many.
Quip, a toothbrush brand, created a Twitter thread to promote their creative campaign. This was done by linking their products with Rihanna’s outfits.
To reduce your workload and to avoid repeating tasks , you can also create Twitter threads. Instead of creating new content to announce the winner, you can reply to your original tweet and start a Twitter thread.
This is exactly what Kahoot did, a game-based education platform.
Kahoot ran the giveaway campaign and then he went back to the original tweet. He added another tweet tagging his winner.
Twitter threads can be used to run campaigns. The possibilities are endless. Keep an eye on your analytics.
4. Post Tutorials
People love to find value in the online content they consume. Knowledge is the best way to give value to your target audience.
Create step-by-step tutorials for your audience by using Twitter threads
They will learn something new from these tutorials. Post tutorials that address their problems if you are familiar with them. It is important that the tutorial is simple to understand.
The Twitter thread below, for example, is by Alex Garcia. This 6-step framework can help a startup go from an idea to a profitable business.
To get maximum engagement and buy in from your audience, make your Twitter tutorial actionable, relatable, and informative
5. Get your own insights with niche content
Niche content is content that is targeted at a particular audience. Niche content is powerful because it’s targeted for a specific audience. This can allow you to connect with your audience on a deeper level. You can create an emotional connection and drive engagement by eliciting a response.
You can also use niche content to help build your social media brand. By posting insights about a niche often enough you can position yourself as an authority in the niche . You can become the go-to person for industry insights.
You can also portray a picture of yourself with niche content.
To be considered an authority in your field, your content must provide deep insights. It is not enough to simply recite other people’s analyses and claim that it is your own.
Ahrefs chief marketing officer Tim Soulo knows how to use Twitter threads to establish his authority in marketing. This is what you should see:
He gives a lecture about marketing ROI in this thread on Twitter. Tim does not just copy and paste quotes he found elsewhere. Based on his experiences in managing Ahrefs’ marketing campaigns, he formulates his own opinions.
This is something that people in his industry appreciated. You can see it by the over 300 retweets and 1,600 likes on Twitter.
You can also use niche content to your Twitter threads in other ways. You can post news from your industry. Keep up-to-date with issues in your field and share your opinions with your audience.
Posting memes that are only relevant to your industry can make your content more entertaining. A good joke is a great way to have a good time. Make sure to include relevant hashtags in order to get your threads noticed.
6. Repurpose Your Blog Posts
You see that blog you wrote, and it did exceptionally well?
To increase traffic to your Twitter account, you can repost it by using threads. You can repurpose blogs with valuable insights.
You can reuse blog posts by simply using them as is. Just Take the main points from your article and create a thread with a few sentences under each point. You can also add context or background information to your blog and then post that information as thread.
Nathan Barry’s example is an excellent example. By repurposing his blog, he posted key points and achieved great success. This tweet received over 2500 views, which is more than his previous tweets.
Twitter threads allow you to bring back high-quality blogs that are value-packed and perform well so they can gain more traffic.
Thread Magic: Instantly repurpose your tweet threads
Repurposing doesn’t just have to be limited to Twitter threads.
It is not easy to create Twitter threads. We love Twitter threads for their ability to organize valuable information and are grateful. However, it is a complete disaster that their purpose ends with Twitter.
Let me tell you, you can also reuse your most popular Twitter threads on other platforms.
We are pleased to introduce you to ThreadMagic, a fantastic free tool.
SocialPilot’s threadmagic tool converts Twitter threads to carousel-style PDFs which can be shared on LinkedIn. This free tool will allow you to get more engagements from existing Twitter threads.
There are no more shortening words to reach the limit of 280 characters. Twitter threads allow you to give your audience all the information they need in one location.
You can experiment with different content formats on Twitter to find the one that resonates best with your audience. Create lists to showcase your products and services to your followers. Use threads to create campaigns that reach your audience and provide engaging content.
To give your audience useful information, post tutorials. Your audience will trust your products if you share your expertise with them. To gain more traffic for your blog posts, you can repurpose the best ones.
Twitter threads can be a great way of increasing engagement. These threads are great for increasing engagement.
SocialPilot’s first article, 6 Ways to Increase Engagement with Twitter Threads, appeared first on SocialPilot.
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