Social media is a safe haven for marketing and branding.
Over 50% of the population uses social media and more people are joining every second.
A recent Hubspot poll found that 79% of respondents purchased after viewing a paid advertisement via social media .
This isn’t a random thing.
It is the consistent efforts these brands make to be active on social media that matters.
How can they keep their customers’ attention despite all the competition?
We’ll tell you more in this blog.
Three different case studies in social media will be evaluated. They are all the best in their respective niches. They are simple but effective.
What is the secret to being so effective? Let’s have a look.
Social Media Case Study 1: Starbucks
Starbucks and social media go hand in hand. They are one of the most popular brands online and they are causing a stir in the social media community with their strong presence.
They know how to make coffee that is delicious and enhances the experience of their coffee drinkers. How do they master marketing? Let’s see.
Starbucks has successfully made the transition from offline to online advertising. Each social media platform has a different goal, allowing them to reach a wide audience. They have a unique balance of content across different platforms that attracts more customers than ever before.
The Key Takeaways
Although not all companies have the budget to spend on social media marketing and promote Starbucks, these are some quick tips that can be used.
1. Follow the Trends
Brands must use any opportunity to share their opinions and viewpoints, regardless of the event. Starbucks is a successful brand that jumps on the bandwagon to be part of the trending list.
Here’s a Starbucks example of a social media campaign.
Starbucks believes in LGBTQ+ rights. Starbucks stepped up to the plate and reaffirmed its belief in LGBTQ+ rights during the Pride wave.
Starbucks joined forces with Born This Way Foundation in raising $250K for the LGBTQ+ community. They shared stories and quotes from Starbucks employees who were proud to share their pride through the social media campaign.
2. It is better to have less than you think
Social media is about quality, not quantity. Starbucks adheres to the principle of “less is more” in order to maintain high quality standards. It is not a good idea to spam followers’ feeds with constant posts. Starbucks shares 5-6 Instagram posts per week and 3-4 weekly Facebook posts.
Creativity and crisp! This is what makes a Starbucks caption unique. This post has 111+k views. A minimalist post with strong caption is the best.
3. User-generated content is the King
You don’t have to worry about creating content every day. Instead, you can use user-generated content. Starbucks ensures that its loyal customers’ content is retweeted or posted. Brand credibility is greatly enhanced by user-generated content.
This Facebook post was created from customers’ tweets. Starbucks couldn’t resist sharing the Oatmilk drink with others. They were able to save time on content brainstorming and get free PR.
4. Building Rapport
To build trust with your audience, it is a key to brand success. Social media now has the responsibility of providing quality service.
Starbucks is always responsive to customers solving problems, expressing gratitude or reposting. This kind of proactive service deserves adoration and love.
5. There are many campaigns to choose from
Starbucks is well-known for its innovative social media campaigns. Starbucks is known for its innovative social media campaigns, whether it’s a new product launch or any other celebration.
Starbucks launched #RedCupContest to give away $4500 worth of prizes during Christmas 2016. Every 14 seconds, a new entry was received.
In just two days, there were 40,000 entries. Starbucks is a master at making the most of festive fever.
6. Content mix
The content mix at Starbucks is also inspiring. They provide tailored content for each platform.
Starbucks has a YouTube channel that features content in many colors. Starbucks is the pioneer in experimentation, offering everything from recipes to series.
They use Instagram’s features such as Guides, Reels and IGTV, without affecting the quality of their visually stunning feed. Starbucks follows the same design guidelines for its aesthetic content.
Starbucks has proven time and again that they are a customer-centric company with their unrelenting efforts.
Social Media Case Study 2 by Ogilvy & Mather
Ogilvy & Mather needs no introduction. The agency was founded by David Ogilvy in 1948 as the “Father of Advertising”. It continues to revolutionize marketing well before the advent social media.
This iconic agency has helped several Fortune 500 companies, as well as many others, make an enormous impact on their audience worldwide.
Ogilvy & Mather is a master of its craft and always amazes. Ogilvy excels at marketing for clients with high profile clients.
But how do you get there?
Ogilvy & Mather in Numbers
Social media is used to reach a wide audience. They are able to draw in more attention than ever before and create emotion with their heartwarming campaigns.
The Key Takeaways
While not every company can boast David Ogilvy’s history or affluent clients, there are some key points that will help you to become a professional marketer.
1. Integrating Values
Ogilvy is different from the rest by creating trends. They communicate values with precision and leave no stone unturned.
Ogilvy’s Proud Whopper social media campaign was a huge success. People were given whoppers wrapped in rainbow-colored wrappers with a note saying, “Everyone is the same inside.” This was done to reinvigorate the importance of LGTQ+ rights.
Campaign received 1.1 billion impressions, $21,000,000 of earned media, 450,000 blog posts, 7 million views and was the #1 topic on Facebook and Twitter.
Ogilvy created a #Tbt video that honored this historic event, showcasing their ability to create powerful campaigns.
2. Quality over Quantity
Ogilvy believes that Quality supremacy is essential to maintaining their high standards. This includes post captions.
They don’t allow arbitrarily posting. They post 5-7 posts on Instagram and Facebook every week.
Direct and precise. This is what makes an Ogilvy caption. This is not an exception. The campaign was a success because they shared the advertisement to raise awareness and explained the motivation behind it.
3. Adding Credibility
Have you won awards? Now is the time to brag! It’s the best way to build trust with your clients. It is a proof of your excellence.
Take a look at this pinned tweet. The London International Awards awarded Ogilvy the Global Network of the Year. It was also awarded Regional Network Of The Yearfor Europe and the Middle East, Asia, as well as Europe.
This is a great way to tell your audience about Ogilvy and its unquestionable potential.
4. Being Innovative
Brand fame is built on building relationships with your audience. Telling stories is key to brand success. Social media is an essential medium for spreading your stories across the globe.
Ogilvy tells its history and how it has survived the changes in the world. The team discusses how they have adapted to the latest trends in order to remain on top.
5. Brainstorming Uniqueness
Social media is all about being unique. People look for brands that are different from the rest. Your daily task is to brainstorm unique content.
KFC wanted to encourage more people to download its app. KFC and Ogilvy decided to conceal a secret menu within the app. It was an invitation-only download that wasn’t salesy. Results? Launch: Downloads up 111%
6. Inspire Your Peeps
Inspiration is everywhere. How can you channelize it and make it work for your brand? Famous brands inspire their customers and give them a sense that they are making a difference. Who doesn’t seek validation? Inspiration and quotes are essential for our lives.
Ogilvy’s entire Pinterest profile has been dedicated to inspiration. This profile contains many insightful infographics that will encourage you to keep marketing in mind when you feel down. It’s the essence of marketing leadership: inspiring its followers.
Have some great ideas for branding? To make it easy, we have prepared templates and tools. To get started, download the Trending Hashtag Kit 2022.
Social Media Case Study 3: PewDiePie
Felix Arvid Ulf Kjellberg is the YouTube king, with over 111 million subscribers to PewDiePie Channel. He has defied all conventions. Felix Ulf Kjellberg, one of the most prolific content creators in the past decade, was named on the 2016 Time Magazine list of the 100 Most Influential People in the World.
He is still relevant today and has a huge following on social media. The Swedish YouTuber used social media for branding and to create a new identity. This gave him the opportunity to gain fame and open doors to a lucrative career.
Was there a reason for this remarkable trajectory?
Let’s see what happens.
PewDiePie in Numbers
PewDiePie prefers to leave his social media unfiltered and raw. Subscribers love to see his daily life and can follow him on social media. Here’s a quick glimpse of his life.
The Key Takeaways
Felix saw the advantage of being an early bird and began creating content even though it was not a common practice. While we cannot go back in history, there are many lessons to be learned from Felix’s social media successes.
1. Get started now
Don’t be afraid to make the first move if you still aren’t sure. Don’t wait and try. It is better to act now than it was yesterday.
Social media favors those who begin early. This allows you to produce surplus content to keep your audience . They will be satiated by more quality content.
PewDiePie began creating videos in 2011 with commentary and live-streaming his gaming sessions. This was a completely new concept. He has made thousands of videos to entertain his viewers ever since.
2. Gather Your Tribe
PewDiePie is a content creator and knows how to engage his audience. PewDiePie strives to create lasting connections and encourages communication in both directions. His followers love to join him in his exciting adventures.
Felix is very proud of his gaming community. Felix often asks his gamers to snap pictures and make funny memes. To keep them entertained and engaged, he assigns them tasks.
3. Collaboration and Fundraising
People want to see you on stage with your favorite celebrities once you have achieved fame. Felix is that person.
He collaborates with YouTubers and brands to create exclusive content for his fans. He is also involved in multiple fundraising campaigns that support social well-being and vital causes.
Here’s an example of such a social media campaign. PewDiePie donated $239000 to the CRY foundation in one day. This money will go towards making a difference for Indian children. He thanked everyone for their contributions and actively participated in a noble cause.
4. Keep it real
Felix prefers to keep his content simple. It is possible to see the raw emotions of an unfiltered person. This appeals instantly to the audience and makes posts more relatable.
He also uses storytelling techniques to tell his stories, giving each video a personal touch.
Below is Felix’s video in which he and Ken of CinnamonToastKen discuss how a million dollars can be used around the globe. This topic is fascinating.
It has been viewed by more than 3.8M people and 216K liked it. This shows that complex content doesn’t have to be difficult. Even the most basic content can be made it to the top.
Social media campaigns have won hearts across every platform. Your year-round presence is key to their success. Consistency is key.
We are certain that you have taken some lessons from the social media case studies.
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SocialPilot’s first article, Top 3 Stellar SocialMedia Case Studies to Inspire you appeared first on SocialPilot.