You have spent hours researching the topic and written an extensive article. Then you hit the “Publish” button. You are still not seeing any results after months.
You might have been in this same situation before and wondered what was missing. We will be examining the most important SEO elements and giving you writing tips to make your rank higher on Google.
- First evaluate search intent
Your content must match the intent of the user query in order to be able to show up on Google’s first page. Let’s take a look at an example. You would expect product pages that allow you to make a purchase when you type “green sofa buy” into a search engine. If you search for “green sofa brand to buy”, however, you might expect educational content about the different types of sofas that are worth your consideration.
You need to do research on the search terms that appear in search results after you type your keyword. This will help you understand search intent. You can do a local search by typing e.g. You can use the Search From tool to view search results for a specific area.
Let’s now look at some examples for analyzing search intent. articles that describe what an invoice template looks like are not possible if you use the keyword in an article.
The majority of landing pages that you’ll find on Google’s first page are pages with templates available for download. If you don’t have templates to download, writing 3000-word pieces or asking for your software will not get you anywhere.
Before you begin writing articles, it is important to identify the type and purpose of your user. These are the most common types of user intention:
- Keyword research
Begin by asking your potential customers and readers what they are searching for in a business service. To make your research more efficient and quicker, you can use keyword research tools. Once you have entered one keyword as a seed keyword, you will be presented with many ideas for supplementary keywords.
You can also look at keywords that are driving the most traffic to competitors to identify the best keyword ideas. Once you have identified your competitor you can go to Ahrefs and enter their URL. You will then be able to check the Top Pagestab. These are the Huffybikes results.
You should choose a popular keyword for your seed keyword with high search volume.
- Use content editor
Now it’s time for you to start writing. Google Docs and Word documents might be better for you. To make writing easier, you can use content editor tools to suggest terms and article structure. You can also show your optimization score. These tips will help you create the best blog content.
- H1,H2,H3 tags
You can use Hn tags to organize your content and make it easier for readers to find the information. Although Hn tags will not likely have an impact on your rankings directly, they make it easier for Google Bots navigate your content and index it.
The H1 tag, which is the title of your article, should include your target keyword. Make it stand out from other articles in the search results pages by making it unique. H2, H3, H4 etc. These are the next Hn tags in the hierarchy. Most likely, you would use H2 and H3 tags. Depending on the complexity of your article’s structure, H2 or H3 tags may be sufficient.
- Use images/infographics
Use images and infographics when writing articles. You will have more chances of getting backlinks to your site if you create a unique image. This will help to strengthen your domain authority.
Instead of simply inserting graphics, name the image before it is downloaded to the server. Also, add an alt tag that describes what is on the image. It will be easier to find infographics online if you do this.
- LSI keywords
Keyword stuffing has been a SEO technique since years ago. This is still believed by some companies.
Is it logical? Literally, no.
This strategy will not only cause you to be ranked lower in search results than others, but it will also do some damage. It is important to use the right keywords in page content for SEO copywriting. This doesn’t mean that you should repeat the same word multiple times.
If you want to be at the top of search results, Latent Semantic Indexing is what you need to pay attention to. What does this actually mean? It’s synonyms and related words that are both synonyms and keywords. If you’re writing an article on gardening tools, diversify your content by using related words like home gardening tips, gardeners tools, best gardening tools.
- Make your title and meta description stand out
Meta description and title are crucial for driving organic traffic to your website. These elements are what users see in search results. You need to ensure they align with search intent and distinguish your webpage from other similar pages.
A title tag and meta description are key to driving more traffic to your website. Low click-through rates (CTRs) on your pages could indicate that Google users don’t trust your meta description and title enough to click the link and verify your content.
A title that is clear and concise, aligned with search intent and includes a focus keyword at the beginning is a good title. Your title should be between 50-60 characters.
Keep these things in mind when writing your meta description:
- Keep it short – no more than 160 characters
- In your title, include the keywords at the beginning
- If possible, add a call to action
- It should be aligned with the page content.
- Do not copy meta description or title from another page. Instead, create your own.
- Create x2 times more engaging content than the top-3 in SERP
Before you start writing an article, make sure to analyze the first 3 to 5 search results from Google. The first step is to input the keyword focus you wish to rank for. Next, examine the meta descriptions and titles of the pages that you will be competing on. Also, make sure to check the backlink profile for the top pages.
- Acquire new backlinks
It is not always enough to write high-quality content in order to be better than your competitors. They might also have written excellent content. You can still compete by obtaining better quality backlinks. There is a direct correlation between search engine position and backlinks.
Personalizing emails to get backlinks to your content is a great way to increase response rates.
- Remember technical SEO
Technical SEO, among other factors that can influence your search results position, is the one that, when done correctly, can help you move up the rankings quicker. A secure connection, quick loading, and responsive web design are all key technical SEO factors. These are the most important tasks you should do to improve your technical SEO.
- Secure Sockets Layer is a technology that creates a secure connection between a web server (and a browser) and the server. SSL can be described as HTTP:part or the entire link. A http: does not mean there is SSL.
- Responsive web pages – ensure your website is responsive to all devices, including mobile phones, tablets, and laptops.
- You can improve website speed by using fast hosting. If your images are too large, you can reduce their size.
- Create an XML websitemap – This is a file that helps search engines understand your site. To create an XML sitemap for a website faster, you can use a sitemap generator.
- Monitor the right metrics
You must measure the success of your marketing campaigns after you make changes to the page content. You can choose which success metrics to use in order to determine how you will measure the chance of your campaigns succeeding. You could use Google Search Console to measure traffic growth. You can modify your meta description to see how your click through rates change. This metric is calculated using the formula Impressions /.
These are other metrics that you might want to monitor.
- Domain ranking (DR).
- Organic traffic
- Organic conversions
- Keyword ranking
Optimizing your content for top Google search results is difficult. There are many aspects to consider, from the meta description and keywords to include that have the highest potential to drive traffic. You will see a significant improvement in your rankings if you follow the tips in this article.
Scoop.it Blog published the article SEO Copywriting: 8 Tips to Improve Content and Rankings