Content marketing is the cornerstone of modern business success, no matter how long your entrepreneurial career has been. Your business can reap the benefits of investing in quality content production in many different ways.
Content marketing can help your business grow on many fronts. It can grab customers’ attention, lead generation, and higher conversions. However, it is clear that content creation can be resource-intensive and requires talent and time.
It’s obvious that if your content marketing strategy is not organized and optimized, you will not be able achieve the results that you want. Let’s now take a look at some top tips that you can implement into your content strategy to make your content creation more efficient and productive in 2022.
Here are the steps.
Clear and Attainable Goals
It is important to establish a clear structure for your content creation strategy. This means that you should set clear goals and targets. To ensure that your team develops a productive workflow, it is important to establish your goals early.
If you take a look at any content creation guide that lists the key steps, it will be obvious that setting goals is the most important task. This is not surprising, considering that content creation can involve a variety of high- and low-level goals.
Start by setting SMART goals to help your content team put things in perspective quickly. You can use the SMART model to structure any process. It makes it specific, measurable and attainable. It also makes it realistic and achievable.
One content goal is to generate X amount of qualified leads. It is measurable if you can do it within a certain time frame, as opposed to previous periods. You need the right content creators and tools to make it possible. Also, realistic goals are important.
You can’t expect to rank first on Google in the first month of publishing high quality content. It takes time and constant optimization. Set a deadline for your goals to ensure that your team and you can continue making incremental progress each day and moving the process forward.
Source: Hydrate Marketing
Let your Marketers Work Closely With Sales Experts
Modern businesses are plagued by a common problem: department silos. This hinders productivity and slows down the innovation process. Sales experts and marketing teams have become accustomed to working independently. Support reps are often seen as just another way to deal with customer complaints.
This type of culture can hold you back from creating compelling copy that converts. These teams must work together, regardless of whether it’s copy for your website, your landing pages, or your social media posts.
Sales support and data can be invaluable to content creators. This will help drive a powerful content creation process that will engage audiences, generate qualified leads, and provide valuable insight and data. Marketers can also benefit from the expertise of sales experts to identify customer intent and optimize content at every stage of their customer journey.
It is important to capitalize on all leads.
Source: CRM Software Blog
Create engaging and clickable blog titles
Without an engaging title, your content won’t be able to maximize its potential. No matter what purpose it is, a poorly optimized title can turn off customers.
You want to grab the attention of your audience as soon as possible with a catchy title that conveys value, clarity, and a promise. You can either analyze popular titles or use a blog title generator to generate interesting titles that people will click on.
It is important to use the ever-popular AI tools to quickly generate titles for content so you don’t waste your time trying to find interesting topics. Smart tools will assist you in coming up with titles that are relevant to your brand, industry, and audience. But, most importantly, they will let you focus on creating quality content.
Use Visual Collaboration and Concept Mapping
As we mentioned, it is important to remove the silos within your business and allow all of your employees to work together. You need to bring together the expertise and talents of your support, sales, and marketing professionals in order to create content that your audience will share, like, and act upon.
It’s not enough to just get your team together and work on a content project. Nor is it enough to set up a Zoom call every week. To make this process more efficient and productive, you need a tool that allows you to visualize the content projects.
Visual collaboration is key to concept mapping and brainstorming. However, it’s also vital in putting together a content strategy that will accomplish many key goals. If your sales team is looking for content that converts, then you shouldn’t create content only aimed at brand visibility.
Your support department might also benefit from content that is geared toward customer education as well as upselling and cross-selling.
Engage and Drive Leads with Interactive Content
While there are many ways to increase engagement with content marketing, it is important to remember that interactive content is the most widely used content type in the online space. Why? Why? Modern customers want more meaningful interactions with their brands. They are far more inclined to engage with companies that have meaningful conversations.
While traditional content, such as optimized articles, should remain at the core of your strategy’s focus, it is important that even this type of content engages the user and motivates them to act. This is why visual storytelling can be used to enhance brand engagement.
Also, you need to learn how interactive content can increase your lead generation on various platforms and create a plan for each. These are some interactive content ideas you might want to consider:
- Polls and surveys.
These types of interactive content can be incorporated into your social media posts, images, videos, live streams, landing pages, website copy and long-form articles. This brings us to the topic of content diversification.
Source: Google Images
Diversify Your Content Offering
Diversification is a key part of a winning content strategy. This is because different online platforms are able to thrive on different content types. Keep in mind, however, that different users and audiences enjoy different content formats.
Business leaders often make the mistake of focusing too heavily on one customer contact and one content format when marketing content. While some people may not have the time or willpower to read long-form articles on your website, others might prefer to be presented with the information in a short explainer video.
All audiences should be addressed.
This is why articles and blog posts are not enough. In fact, video is the future in content marketing in many ways. Keep this in mind and create a variety of content online that will keep it interesting and bring you more leads from all touch points.
The Focus on Content Dissemination
It doesn’t matter how great your content is. If no one sees it, it may as well not exist. Apart from creating content that attracts great engagement, your goal should be to develop a content dissemination strategy that gets it in front the right audience at the right time.
You will need to create a content plan for each platform. This includes your website as well as all social media channels. Next, make sure you find the right email automation tool for your budget. Once you have a content schedule in place, start automating your content distribution by sending emails to subscribers and customers when something is published.
This will save you time and money and notify all your email subscribers that you have a blog post, video or interesting infographic. Personalize your emails with a call-to-action that encourages the recipient to visit your blog, new landing page or product category.
Source: DevOps School
Optimize Performance and Monitor Performance
Content marketing isn’t a one-size-fits-all approach. You won’t achieve your long-term goals if you just start posting content on every platform, without monitoring its performance. You could even endanger your brand’s credibility and image on the online marketplace.
People want content that’s relevant to them, the current market and socioeconomic trends. It is important to keep up to date with the latest developments in your field. This will enable you to keep your content current and help it rank higher in Google. It will also give you the opportunity to create new content ideas to continue pushing your business forward online.
Keep this in mind as you monitor the performance of your content across all platforms.
Today, content creation is the foundation of marketing and sales success. It’s crucial that you optimize it to reach your long-term goals.
These hacks can be incorporated into your content strategy. You will start distributing quality content that will build brand visibility and authority, qualify leads, and drive conversions forward in 2022.
Scoop.it Blog: 8 Hacks to Optimize Content Creation in 2022
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