It started as a way to find new recipes and do it yourself projects, but has since evolved into a major shopping search engine. In reality, Pinterest is used by 40% of the world's population. There are over 420 million users on Pinterest every month. This means that there are many people who use Pinterest only for shopping. Your brand must maximize the channel and most importantly, how … [Read more...]

One of the biggest myths about burnout is that it can’t happen if you love the work that you’re doing. I am certainly proof positive of the opposite.In 2015, I was celebrating 10 years of working as the head of advertising for the largest eyewear company in the world. On the surface, I actively loved what I was doing. I had fantastic bosses and an amazing team who I learned from … [Read more...]

[TAG0] Email is still the best channel to increase business profitability and improve brand reputation. It can increase brand recall and help you stay ahead of your competition. This does not mean that it is a magical wand for your company. It is important to think clearly and make emails that are engaging and offer attractive offers. Email newsletters are a great way to keep your subscribers … [Read more...]

Marketers often ramble on about how to use Instagram to grow their business. Instagram is still one of the most popular platforms for marketing. Instagram statistics show that more than 25,000,000 businesses use Instagram to market their products and services. Instagram's visual nature allows anyone to be creative in branding their product. It's still difficult for new brands to see past … [Read more...]

src="https://buffer.com/resources/content/images/2022/06/olga-thelavart-RyrFRsVoe2Q-unsplash.jpg" alt="Work Blueprints: What They Are and How We Use Them at Buffer">Do you ever wish there was a shortcut to better understanding everyone you worked with? I definite have.At Buffer, we've had assorted documents to communicate work preferences over the years. Some folks have kicked off specific … [Read more...]

Sometimes you choose a hobby, sometimes a passion chooses you. And that’s exactly what happened when Peter Letts discovered scuba diving. He first dipped his toes as a diver in 1992, but soon took to the deep end and became addicted to the sport. Almost 10 years later, he left a successful corporate career to turn his passion for the oceans into a business. “I had a midlife crisis, chucked the … [Read more...]

Content marketing’s an important component of any business marketing strategy. Content includes blogs, white papers, videos, and infographics. It’s a great way to reach customers online, so it’s no surprise 82% of marketers used content marketing in 2021. Because content is online, you might think it will automatically reach international audiences. But that’s not always the … [Read more...]

[TAG0] If you’re a blogger, you’re probably continuously looking to grow your blog. And you should be! After all, statistics say that brands that blog generate up to 67% more leads than those without a blog.  As a marketer, entrepreneur, or business owner, you know that expanding your blog is essential to generate more traffic to your website, attract more customers, and make more sales. … [Read more...]

Everybody is talking about marketing and creating videos these days. Marketing benefits are obvious: Videos are easy to share, get engagements on social media, and can still draw attention in a world that is information overload. Video can also be used to enhance your SEO strategy. We don't know all about Google's ranking signals so we can't be certain if there is a direct factor. … [Read more...]

[TAG0] You have probably had many interactions with your brand over the years. How many of them would trust your brand over any other? Although brand loyalty is extremely valuable, it can also be elusive. It can be difficult to define, measure and achieve even with the best content curation strategy. What is it that makes a customer loyal? How can you get more customers to be loyal to your … [Read more...]