- Twelve months, many curveballs and masterstrokes
- Today is a great time to take a look at the Search Engine Watch lens from the previous year if you haven’t already
- In 2021, key themes were top of mind: Google’s updates and cookie death counter-strategies; mastering customer experience elements; trust-building and other alternatives to search marketing and rank
These crackers of articles were a boon to your strategies as the world, people and businesses navigated through a year full of uncertainty.
#1 – Google Page Experience Update is ready to launch in May 2021. Webmasters, keep it up!
“What is Page Experience?” you asked. We answered the question, “Do we really need an overflowing list of to-dos?” SEOs need to be aware of every angle and point.
#2 – The search dilemma: Looking beyond Google’s third party cookie death
It was still a precarious industry in ad tech and the search industry. Google will now use cookie deprecation to establish market dominance to support its interests. Susan Dolan, a Google expert, drew on her extensive experience and details of the search landscape to inform her decision. She shared her insights and foresees future key themes, which emerged from the 3p cookie death.
#3 – All you need to know about Google MUM Update
The industry said goodbye to BERT in June 2021 when Google released the Multitask Unified Model (MUM), an update that opened up new search experiences. SEO professionals and agencies were left with a burning question: “How can we win MUM’s favor?” Joe Dawson’s detailed guide was a comprehensive one.
#4 – Why it is so important to kill your content marketing
We said it: “Kill your darlings!” Although it sounds absurd, Joe Pulizzi’s wise and practical advice on why this could be the best business decision you make in 2021 was a part of this article.
#5 – Quora, Reddit and Reddit are the powerhouses of SEO and marketing in 2021
Google is all the rage, but did anyone know that Reddit is the 7th most popular website in America and Quora is at 91? This guide shed light on how you can use these platforms to diversify, build your brand, and improve your E-A.T standing.
#6 – This is the best time of year to close your search marketing loopholes prior to 2022
The third-party cookie is still a critical intersection between digital marketing and SEO, paid media, website design, and many other business tangents. For a contingency plan, the industry had to think hard. Kris Jones, a pioneer in SEO, serial entrepreneur and best-selling author helped to weave a strong SEO and search marketing strategy well before 2022. Why? Because a stitch saved nine.
#7 – Seven first party data capturing opportunities that your business is not taking advantage of
As a result of consumers’ growing demand for transparency, accountability, and an ethical approach to their data, the internet kept moving in a privacy-focused direction. Trust was essential and first-party data became invaluable. We discovered some first-party gems that every business could use for a complete redesign of their search marketing strategies, even as the field was closer to the reset.
#8 – UX is an important SEO ranking factor
UX and SEO began nearly 20 years ago when both made their first forays into the market in 1990. SEO professionals have seen seasons change over the years and Page Experience, combined with data analysis, has finally made UX a key ranking factor. This SEO guide was created by Atul Jindal, who has years of experience in working with Fortune 500 companies. It will help you succeed at SEO and improve your search experience.
#9 – Crosschannel marketing: Why you shouldn’t have all your eggs in one basket with Google
We must not forget that, while each business is unique and has its own budget, the pandemic made allocations more difficult. Why was it that so many businesses remained loyal to the “big guns” when allocating their spending? This notion was challenged by Rob Wass, Adzooma CEO, and Akanshaa Khare from Cambridge University. These insights were truly groundbreaking and will make stakeholders reconsider their media spending habits.
#10 – Core Web Vitals Report: 28 Ways to Supercharge Your Site
Everybody remembers the confusion surrounding Core Web Vitals in the early 2021. The SEO people were eager to optimize their site, and the Twitter threads were full speculation. We shared with you a 28-point checklist of actions to optimize, spot, and embrace these new ranking factors.
We are grateful for your support throughout this journey. Team Search Engine Watch wishes everyone happy New Year’s Eve and an exciting 2022!
*Ranked based on page views, page time, bounce rate, and page time.
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