Although curation is a concept that has been around for centuries in the art industry, it was only recently introduced to the marketing world.
Content curation in marketing is today the process of selecting and sorting the best content from various sources. This results in a carefully curated set of content that is targeted at a particular audience.
This is a very popular marketing strategy that works across all industries. Who doesn’t enjoy getting their news, entertainment or information from a trusted source?
Curation, when done correctly, can help you create thought leadership, drive traffic and even generate leads. You can’t ignore curation as a marketing tool.
Here are some examples of marketing campaigns that have succeeded in content curation.
Five successful marketing campaigns that rely on content curation
These real-life examples show how content curation can be used as a direct or indirect marketing strategy by businesses and individuals.
This will give you ideas for your content curation strategy and allow you to see how other marketers are achieving similar results.
1. Get involved in your community by sharing curated content
Anna Mason, a well-known watercolor artist, has an online school. Her online course involves managing thousands of students interested in watercolor painting.
Weekly newsletters are sent to ensure that the audience visits the site, uses the tutorials online, and interacts with the community.
Weekly newsletters from Anna Mason
These newsletters provide members with updates about the most recent tutorials. They also hear about the latest community discussions. A shout-out goes to members who have shared amazing art and painted it.
Members receive updates
Members also get a shout out for their good work
The community is more involved as a result. They return for more content that is relevant and personalized to their interests. The business also keeps its subscribers.
Consider content curation if you are a community-based club, business, or organization. This will keep everyone connected and subscribing to your brand.
2. Social media is a great way to build a following
Accidentally Wes Anderson has grown to be a very popular Instagram account with over 1.6 million followers.
This account has a simple theme: It curates photos from locations that look and feel like they were created by Wes Anderson.
Instagram account of Accidentally Wes Anderson Image Source.
Wally Koval, the creator of the Instagram account, is an avid traveler who also admired Wes Anderson. He took inspiration from the subreddit of the same name and created the Instagram account, which features photos of beautiful places.
These images are in keeping with Wes Anderson’s aesthetic. They have symmetry and pastel colors, as well as a faded, old-world look. Each piece has a story attached.
Today’s website curates fascinating locations and provides guides based upon themes such as ‘classic facades’ and ‘doors’ and color palettes.
Instagram account can be used to create websites and the best-selling books. Image Source.
The book also has a New York Times bestseller with 200 locations. It is available for those who wish to travel in a Wes Anderson-like style.
This example can teach you many lessons.
- Create a theme for content curation
- Keep your theme consistent and focus on creating valuable content.
- Your unique perspective can be added to the content
- Make your curation available in multiple formats.
This is an example social media curation that began as an experiment but grew into a cultural phenomenon. Your content curation will succeed if you are able to capture the attention of your target audience and provide value.
3. You are a thought leader
A thought leader is someone or a company that is known as an expert in their field. Their opinions are frequently quoted and featured in the media. They have a large following on social media and their websites.
Content curation can be a powerful way for you to establish yourself as an authority in your field. It can also be used to make your company an authority in your field.
Curated content saves time and people find it valuable. They don’t have the time to sort through the clutter to find the relevant content. You can be a valuable resource if you help them to curate content from different sources.
For an example, take James Clear, author of Atomic Habits. His best-selling book is what makes him famous. Clear is best known for his book, but most people don’t realize that Clear had an audience long before he published atomic Habits.
This was done by sharing tips and tricks on task management and productivity. He also curates content. Clear curates and recommends podcasts, books, speeches, and travel gear.
James Clear’s suggestions. Image Source.
This is possible if you use content curation to build your brand and increase your audience. It is important to identify your target audience and their interests. This will allow you to curate content that appeals and grow your audience over time.
4. Create affiliate income
Why is it that music, pop culture and political media publication Rolling Stone post on topics such as ‘best massage tools’. Or “Best home workout equipment”? Or the ‘best accessories for a road trip’?
Rolling Stone magazine makes money by selling affiliate links to curate posts. Image source.
Because of the significant affiliate income they can make from this curated content.
It is possible to make blog posts that rank for certain terms and have strong buyer intent. This can help you earn passive income, help people and rank high on search engines as a topic result.
Buyer intent is the likelihood that a person will take action after searching for it.
A search for “best Bluetooth speaker under $100” is more likely than someone searching for “Bluetooth speaker”.
The former is only looking for information, while the latter is closer to making an actual purchase.
Here are some ways you can create content and make an income.
- A post can be curated with a list products from a particular niche or category.
- An affiliate link should be included for each product.
- You earn a commission if someone clicks on the link to purchase the product.
It’s easy. To get started, you will need to sign up for affiliate programs. Once you have signed up, you can begin creating content and adding affiliate links.
Curating content is not only a powerful marketing strategy to grow your audience but also a way to make money.
5. Lead magnets can be used to generate leads
A lead magnet is an irresistible, free offer you make to people in return for their contact details. This is a powerful way for you to grow your email list and generate leads.
You can also use content curation for lead magnets.
You could, for example, compile a list of the top resources in your industry. This could include podcasts, blogs, books, and any other useful information that you think would be of value to your target audience.
This can be packaged as a PDF file and offered to people in return for their email addresses.
WPBeginner has an example. In exchange for their email addresses and names, readers can download “The Ultimate WordPress Toolkit” from the site.
This is a resource that anyone can use to learn WordPress and start a website or blog.
It adds value, eliminates the need to search across multiple sites for the information, and generates leads simultaneously. It’s also free and useful, which helps to build a positive brand image over time and increase loyalty.
Consider the information your audience requires and create a lead magnet. This can be used to increase your email list and get leads.
These are five content marketing campaigns you can use as inspiration for content curation.
Each of these tools can help you reach specific marketing goals. Try them out and find out how they can help you.
How to make engaging content that is shared and liked
These are the key points to creating content people want to share and read.
- Get to know your audience This is the most important. It is important to understand who your audience is and what their interests are. Only then will you be able to create content that appeals.
- Provide value and address a need or problem: You content should be valuable to your readers. They should be able to answer their questions and solve their problems. They won’t bother to read it, much less share it.
- Use the correct format: Your content’s format is as important as the information that you are sharing. Easy content is more popular.
- Use the right tool: This is a crucial component to powerful content marketing – choose the right tool. Consider your audience and purpose before you choose a social media platform, or other marketing tool, to help grow your brand.
Scoop.it is the ideal tool for curating content and sharing it. It makes it easy to find and package relevant content quickly, then share it with your audiences. It can be used to maximize the effectiveness of your email marketing campaigns and content.
More to you
These examples of content curation are meant to inspire. It’s now time to put the knowledge you have gained into practice.
Scoop.it is a powerful content marketing tool and content curation platform that can help you grow your brand, drive traffic and generate leads.
What are you waiting to do? Get started curating and sharing content now!
Scoop.it Blog published the post 5 Marketing Campaigns that Take Inspiration From Content Curation.
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