It is a moment of humility when you realize not everyone will use the product that you have invested so much time and effort into.
It’s true: Not everyone needs an app that reminds them of their daily tasks, or a food delivery service that delivers hot meals in a flash. It is impossible to please everyone all the time. That’s okay!
It’s unacceptable to waste your advertising money on people who aren’t interested in your product. Imagine if your ad campaign could be focused on only interested people.
This is where negative keywords are useful. These keywords help to ensure that your ads are and notseen in irrelevant traffic.
What are Negative Keywords?
Negative keywords are words or phrases you want to eliminate from your campaign. Negative keywords allow you to efficiently exclude people from your campaign.
You can have your “car insurance” ads appear in Google searches that mention the phrase, but not when someone is searching for “cheap auto insurance”. A negative keyword will ensure that your ads do not show up for those terms.
Your negative keywords should be as specific as possible. Specificity is key to avoiding wasting money on people who won’t buy your product or services, no matter how many times they see your ads.
There are three types of negative keywords: exact, phrase, broad.
You can use three types of negative keywords in your Google Ads campaigns: phrase, broad, and exact matches. Let’s take the example of the negative keyword “board Games”.
Negative broad matching: Your ad will not be shown if all negative keywords are included in the search, even if they are in different order. Even if the search includes only certain terms, your ad may still be displayed. Broad match is the default setting of all Google Ads accounts.
Search for negative phrases: Your ad won’t show if all of the negative keywords are included in the search. You can search for additional terms but the negative keyword must be in the same order as the other terms to be excluded from search results.
A negative exact match: Your ad won’t show if the keyword is the exact opposite of the one you are searching for. You cannot include any other words in your search.
Although it may seem counterintuitive to exclude large numbers of people from your campaigns, adding negative keywords can greatly increase your return on your investment (ROI). There are many customer habits and behaviors that you can use to improve your keyword list. These are just a few examples of negative keywords that can help you improve your campaigns.
- Increase the quality prospects: Use negative keywords to reduce unqualified leads in your campaigns and improve the quality.
- Increase CTR: When your audience is more interested in your product, there are better chances of getting more impressions.
- Save money. Including unfavorable keywords in your campaign can cause you to spend money you don’t have. Negative keywords can help you keep your cost down and increase your ROI.
How to find negative keywords
Google’s tools can help you identify potential negative keywords. They look at data from your accounts and show you some of the information that can be mined.
Google Keyword Planner
Although the main purpose of the keyword planner can be to help you find keywords to target, it can also prove to be very useful when you are trying to find negative keywords. You can type “boots” into the search box and it will display you the total monthly searches for that keyword. It also shows you related phrases such as “cowboy boot,” but you don’t want to target people searching for rain boots.
Google Search Terms Report
Google Search Terms Report displays information such as impressions, clicks and CTR for specific search queries. It also shows average cost-per-click (CPC). It is possible to see which search terms cause your ads to appear. This report provides insight into how people viewed your ads. You can refine your keywords by seeing which search queries people used.
You can find negative keywords opportunities by simply doing a Google search. Keep an eye on the results that appear when you search for keywords that you are trying to target. You might want to exclude them later. You might, for example, add suggestions to search terms that aren’t relevant if your business is a record shop.
By focusing on the positive, you can eliminate the negative
Negative keywords are a crucial part of any PPC campaign as they optimize your results, save money and decrease the number of unqualified leads. This will ultimately increase your ROI.
Negative keywords can help you narrow down the search results and increase the quality of leads and prospects. Your negative keywords should be as specific as possible to avoid wasting money on people who don’t want to buy from you.
The battle is not over when you find your negative keywords terms. You must optimize your landing page for PPC to reach the right audience and create the perfect ad. These tools can be integrated into your online advertising process to improve your results.
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