Social media is a popular way for brands to promote themselves and reach new customers.
Facebook and Instagram are the most popular social media platforms. Why shouldn’t they? Both platforms boast nearly 2 billion active users per day.
HubSpot’s Social Media Marketing Report shows that 4 out 5 marketers use Facebook to buy paid advertising. However, Instagram still trails Facebook in terms marketer activity but the platform is poised to attract more marketers.
If you want to use some of your marketing budget for ads, which option would you choose?
Both and Instagram ads have their pros. This means that brands need to consider what they want to achieve through an advertising campaign.
How to manage Instagram ads and Facebook
Facebook’s Ads Manager allows you to manage Instagram and Facebook ads in one place. You can download the reports from the built-in system for safekeeping.
Some marketers try both Instagram and Facebook ads. Others test one and then the other to see how it works. They might also switch from Instagram ads back to Facebook ads depending on the results.
With limited resources, it is possible to be reluctant to invest all of your money in one method. You should try both to gain a better understanding of each one.
In some cases, however, brands might not have the resources to invest in Instagram or Facebook ads.
It is important to understand the differences between Instagram and Facebook ads to be able to plan for the future.
Five Differences between Instagram and Facebook Ads
The platforms are very different so you might encounter obstacles.
Let’s look at the differences between Instagram and Facebook ads and see what you can expect from each option.
1. It’s easy to use
It is important to note that Facebook ads can be more complex. Facebook offers many optimization options if you don’t plan on hiring a campaign manager or are willing to take on the task yourself. These are the things you will need:
- Install the Facebook Pixel, which allows you to track the clicks of your ads. This extra information can be confusing at first.
- Facebook’s algorithm and Dynamic creative feature are the best ways to make the most of Facebook ads.
- Tinker with campaign budget optimization and bid strategies for min-max results
- Fine-tune audiences that look like fine-tune audiences can be excluded from certain audiences if necessary
- Automated rules can be used to scale your Facebook ads campaign.
Instagram ads are easier to access because they have a simpler interface with fewer options . Instagram ads are simpler than Facebook ads. This is because users don’t have to be overwhelmed with a multitude of tools and features. Instagram is easier to learn than Facebook.
Instagram ads may be the best option for beginners , as they are simpler to use with. For those who are just starting out in advertising, it is a good idea to start with Instagram to test the waters. Once you get the hang, you can start to use Facebook ads.
Tip SocialPilot offers excellent beginner guides to Facebook Ads. These guides can be used as a guide to help you understand the basics.
A marketing campaign’s primary goal is to reach more leads, and then convert them into customers.
Marketing Dive published a study that revealed that 1/3 Instagram users had purchased directly from an advertisement. However, it is worth noting the fact that many Instagram users are more likely than others to follow brands and convert.
Instagram is more popular than Facebook with younger users. It also has better branded advertising content. It makes sense for brands to use Instagram ads to promote their products (think food and apparel).
This is not to suggest that Facebook is less reachable. Facebook is more popular than Instagram and has a greater reach. If a brand wants to reach Gen Z or younger demographics, Instagram is the better choice.
When a brand wants to create an effective advertising campaign, costs are undoubtedly the most important factor.
Instagram advertisers want to appeal to younger audiences. This means that they have to spend more money in order to stand out.
Social Insider estimates that the average cost per click on Facebook is $0.50. Instagram is, however, more than twice as expensive at $1.10.
CPC isn’t the only metric. ROI tells a much better story. It is easy to see which platform wins when you compare the click-through rates (CTRs) of Instagram and Facebook ads.
Social Insider also found that the average CTR for Facebook is 3.06% and Instagram’s CTR is 0.68%%. It is quite clear that Facebook has a superior CTR because ads are much cheaper and have a better ROI.
4. Advertisement with Videos
In terms of video ads, Instagram isn’t as popular as Facebook. But, Facebook videos can be longer than Instagram’s.
Instagram video ads have a 60-second limit depending on the format option. This is really disappointing considering how little time there is.
Imagine that you are trying to promote computer software. It is almost impossible to fit everything in 60 seconds, especially if there are multiple features that advertisers wish to promote.
Instagram is the best platform for static images because it was designed specifically to be used. Instagram will make it easier for certain brands to succeed in visual appeal, as we have already discussed.
5. Feed Content
The two platforms offer 3 distinct ad types.
- Link insertion into already existing content
- One media content includes videos, images and slideshows.
- Carousels–a type ad that features scrollable videos and images
Instagram ads aren’t as flexible as Facebook ads. Advertisers cannot use in-caption clickable hyperlinks with the latter. CTA buttons are used to insert landing page URLs.
You should also examine your ads. Content type, demographics, current trends, goals and other factors can all affect the outcome of ads . When creating ads, you should consider how to approach each social media platform. The Facebook Ads Manager, which is available for both Instagram and Facebook ads, allows you to modify your ad settings.
It is common for Facebook to encourage interaction between friends and families. Shareable content is essential. Examples of such content include detailed blog posts and case studies .
See how Design Pickle, a graphics management platform, promotes its latest guide using a Facebook advertisement.
Instagram’s users love visuals. An infographic is a better choice than a blog article.
Zap Food, a food delivery service, used the visual power and beauty of Instagram to explain their app using an Infographic in the carousel format.
Stop hopping from one tool to the next in order to boost and schedule your Facebook posts.
All your Facebook client accounts can be accessed from one location. SocialPilot allows you to schedule and boost Facebook posts seamlessly from one dashboard. You can enjoy a native app-like experience, with full control over the ad’s budget, duration, and target. This makes managing ads so much easier.
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It shouldn’t surprise that Instagram and Facebook ads have such a high value for different brands that there is so much interest in using these platforms to create advertisements campaigns.
First, you need to understand the differences between Instagram ads and Facebook ads. The next step is to decide what works and which doesn’t.
SocialPilot’s first post, The 5 Biggest Differences between Instagram Ads and Facebook, appeared first on SocialPilot.