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According to the latest statistics, Instagram is a powerful platform for engagement. It’s something you already know and want to make the most of it.
You might be surprised at how different reality is these days. Your content doesn’t get noticed, despite all the effort you put into creating and publishing quality posts.
Multiple marketers are stuck in the same situation because they don’t know the best time to post Instagram photos.
This is a key factor in low engagement rates. It is simple: your post should be published at a time when the majority of your audience is on Instagram to engage.
What is the best time of day to post on Instagram?
This has both a short and long answer. The answer is that between 6 and 11 am is the best time to upload photos to Instagram (PST).
The short answer is so clear, why bother to look at the second?
This is because each business has its own best time to post depending on its niche and the location of its target audience.
Based on data from different companies in different parts of the globe, it’s difficult to determine if your business would be eligible for the average best time of posting for many businesses.
Therefore, it is important to determine the best time for your business. This blog will help you find the right time to post to Instagram for your business.
Let’s first find out when is the best time for you to post.
What is the best time to post on Instagram?
Instagram is constantly improving its algorithm. This makes timeliness essential for posts to rank in a user’s feed, and allows for new features. These three factors are what determine the basic ranking.
- Interest – Posts with similar content to what you were interested in previously will be at the top of your feeds.
- Recency – The most recent posts will rank higher in the feeds than posts that are older by days or weeks.
- Relationship – Posts and accounts you have had frequent interactions with on Instagram rank higher on your feed.
Relency is a key factor in ranking posts on Instagram. This makes it more important to choose the right time for posting.
The engagement rate will increase if more people view the post within one hour. This is how the Instagram algorithm determines how many feeds you can appear to increase engagement long after you post.
What does all this mean?
This means that if your posts are posted when your audience is most active on Instagram they may find your post more appealing on their feeds.
But there’s more!
To make the most of the recency factor, you should post more often on the platform during peak times. This increases the likelihood of your brand appearing in feeds.
Let’s not forget about this. We will now get to the point. Find out when the best time is to post on Instagram in order to help you reach your Instagram marketing goals.
How do you find the best time to post on Instagram for your business?
Two ways can you find the most engaging time to post to your Instagram profile to increase engagement
1. SocialPilot’s Instagram Analytics
The best time to post Instagram depends on three factors: audience, day of week, and timezone.
SocialPilot’s Instagram analytics feature makes it easy to see all the data in one place.
Let’s find out how.
You can choose the time period you would like to see the insights in the analytics section using the “Time Range” filter. The analytics report for your Instagram business accounts can be viewed, downloaded, and emailed up to 3 months ago.
A heatmap automatically calculates how many followers are active each hour and day to determine the best time to post to Instagram.
These heatmap graphics will provide you with all the details about the best days and times to get more engagement on Instagram.
You can also see the location of your followers and their gender as well as other important follower insights.
Reels are taking Instagram by storm these days. We knew it was important to let users post reels with SocialPilot and also to release Reels analytics.
Reels analytics allows you to monitor your reach and interactions as well as video plays. All of these insights can be used to track your Instagram account growth, gage the type of content that your audience likes, and when.
If you want to find the right tool to measure your Instagram campaigns, and when it is most effective to post, here’s a list.
2. Use Insights in the Instagram Application and Creator Studio
Instagram’s native analytics can be a great tool to determine the best time to post to Instagram. These can be checked in two ways.
1. Instagram Mobile App
You can find the first one by using the Instagram app. It’s a handy tool that allows you to find important insights such as the location of your followers and their gender.
An Instagram creator’s or business account is required to access Instagram insights. A creator’s profile has the added benefit that you can access “Instagram Creator Studios”.
2. Instagram Creator Studio
This is the second route. Instagram Creators Studio is similar to Instagram insights and gives you multiple audience insights so that you can find the best time for posting on Instagram.
The only problem with Instagram native insights is the inability to provide information about the online activities of followers for the past seven days.
SocialPilot provides detailed analytics on your audience for the past three months.
What are the Best Times to Post Instagram Photos?
Our recent research on:
- When is the best time to post on Facebook
- When is the best time to tweet on Twitter
- When is the best time to post on LinkedIn
- TikTok’s best time to post
It is better to test your data and discover what you are looking for than to follow a set of best times.
If you’re new to Instagram promotion, these time-frames may be helpful. You can then test your own best times to post on Instagram.
The following data has been curated by social media marketing firms to suggest when brands should be posting on Instagram.
- Later refers to the time period between 9 AM and 11 PM (EST).
- Hubspot recommends Thursday between 2 and 3 PM (CDT), as it is the best day for posting.
- Sprout Social will determine Wednesday at 11 AM and Friday between 10-11 AM as the preferred times slots.
- Search engine Journal favours Monday, Tuesday and Friday at 11 a.m. and Tuesday at 2 p.m.
The Days of the Week: Best times to post on Instagram
We can summarize the following information from multiple brands:
- It’s not surprising that people look at their Instagram feeds before and after work (6 am-9am, 5 pm-6pm) While commuting to work, people tend to check their Instagram feeds after finishing their workday.
- Lunch Hours (12pm-2pm): Most people check Instagram during their downtime so it’s a good idea to post around lunch.
A common deduction about the best time to post Instagram is weekends.
- Weekends are not the best days to upload anything on Instagram. Your audience is most likely busy and out of the picture. You can still post up to 2 pm.
Are you ever wondering when is the best time for posting today? Here’s another breakdown (in PST), of the best times to post for each day in the week that you can try:
- Monday 9 am to 10 pm
- Tuesday 9 am to 10 pm
- Wednesday – 5 a.m., 11 a.m., and 3 p.m.
- Thursday 12 pm and 5pm
- Friday 9-10 am, 5-6 pm
- Saturday 8 am to 12 noon
- Sunday 10am to 2pm
Reels at the Best Time on Instagram
Reels are the newest Instagram trend. Everyone is using it. According to new Instagram statistics, 58% of marketers plan to leverage reels by 2022.
You’re probably familiar with Instagram Reels. It offers incredible reach and visibility. Reels has seen a rise in popularity and the desire to post at the best times.
Reels can be posted on Instagram at the best times depending on their location, industry, audience, and other factors. The following average best times can be used to optimize time for reels:
- Monday: 7 pm, 7 a.m., 7 p.m.
- Tuesday: 12 a.m., 1 a.m., 6 a.m.
- Wednesday: 4 am, 6 am, 9 pm
- Thursday – 6 a.m. – 4 p.m.
- Friday – 2 am, 11am, 1 pm
- Saturday 9 am, 4pm, 5 pm
- Sunday 5 am, 8am, 1pm
Note The timings shown above are in the Pacific Time Zone, (PST).
How to Use Multiple Best Times on Instagram to Post Effectively
After using the tools above, you’ll eventually realize that there is no one best time or day to post to Instagram.
However, you wouldn’t want a world where only one time is best to post on Instagram.
It can become tiresome for social media managers or marketing agencies to post at different times while managing multiple social media accounts.
Either you can choose to let go of multiple times slots and pick one best time out of the entire day, or you can manually post on different time slots. The former will result in you losing your better engagement times and the latter will result in a huge waste of your time.
You will need a social media content planner to do this!
SocialPilot, for instance, lets you schedule and create your Instagram posts for days, weeks and even months in advance.
This automatic posting tool allows you to publish at different times without any effort. You can simply select multiple times slots for each day in the content planner and your posts will be published to Instagram.
It is frustrating to not get any reach on your Instagram posts that you have created so effortlessly.
Now you are able to avoid this trap. To find the best time to post to Instagram, use the tips and tricks discussed above. While you won’t immediately see an increase in your followers, but you will with continued efforts.
This will allow you to engage better with your audience and help you get in front of more promising prospects faster.
Remember, the best time for you to post is not going to get you into the feeds of your followers. Your fate rests in your hands.
If your content doesn’t spark interest, sharing it even at the best times on Instagram won’t get you the likes and comments that you want.
A social media tool is a great option for social media marketers who manage multiple Instagram accounts on behalf of clients.
SocialPIlot, for example, allows you to schedule multiple posts or story reminders far in advance to save time and avoid the hassle of manually posting the right times.
Try it for yourself! Schedule a demo call or start your 14-day trial today.
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