Social media is more than just a place to make friends online. These platforms have become a great place for brands to increase their reach and awareness, from large corporations to new startups.
Nearly 97% of Fortune 500 companies use at least one social platform to promote their brands today. However, social media marketing does not mean you have to bombard social media users with sales pitches and hard-selling. Nobody on social media wants to be sold at every stage of their experience.
This is where content marketing comes in. Content marketing is not about getting users to buy your products or services the moment they visit your profile. Engaging them is more important than making them stay.
We will discuss the best ways to use social media to promote your content marketing campaign.
Social Media is a great tool for content marketing
We have talked about how social media platforms are a great place to market brands because it is crowded. There are billions of users who scroll through their feeds each day. This means that your content will be seen more often. This is not the only reason.
Social media is a great channel to market content, whether you are a startup or a blockchain gaming company. Here’s why:
Features of Paid Ads
Social media offers both organic and paid ways to reach your target market. Paid social media ads allow you to get right to the action. These platforms provide a wide range of targeting options to help you narrow down your ideal customer. They allow you to share content that resonates with your ideal customers at the right place and time.
Collect data from users
You can find a wealth of information on social media platforms that you can use for improving your content strategy. It is possible to learn what content gets the most engagement, when your audience is most active and what tone they prefer. All of these data can be used to help you create better content.
It is easy to see if your content is popular with social media users. You can quickly learn from the comments, likes, and shares what works, so you can make course corrections.
Create a customer base
You can build a community around your brand through social media forums or groups. This is a great way to connect with people who are interested and more likely to become customers or fans of what you do.
8 ways to leverage social media for content marketing campaigns
We now understand the value of social media in promoting content marketing campaigns. Let’s look at how to get the most from it.
There are many social media platforms, but not all of them are the same. You might not be on all of them, but that doesn’t mean you have to give them equal attention. You will lose resources and your message will be diluted if you post your content to all social media platforms.
Be aware that every social media platform is different. Each platform has its own users and demographics. It’s better to consider where your target audience is most active and then focus your efforts on those areas. It is important to choose the right platform that suits your business. This will help you create the best content format and message.
LinkedIn is the best social media platform to share your content if you are a B2B business. If you are targeting teens, Snapchat and TikTok may be worth looking at.
You can tailor your message and tone by sharing your content on the right social platforms. Instagram, for example, is a great place where you can show your brand’s personality. Twitter, on the other hand, is ideal for live-tweeting and newsjacking events.
#2. Create Snackable Content
Social media platforms are a battlefield for attention. While everyone can create content, not everyone can make it stand out and attract attention. You need to make your content snackable if you want it to be more visible.
Your audience is short-attention span and constantly exposed to content from all angles. It is crucial that your content is simple to digest and consume.
Images, videos, infographics and even blog posts can all be snackable content. It is important to ensure that your content is easily readable on a small screen. Avoid large blocks of text and use simple language. Use visuals to break up text.
Your headlines should be catchy and easy to click. Your headline will decide whether people will scroll down or stop reading your content.
#3. Tell Stories
You may have noticed that each viral social media post has a story. Stories are one of the best ways to connect with your audience emotionally.
Look at this classic example by Always, their story-driven social media campaign #LikeAGirl
Stories are easy to relate to and people love them. You’re creating a connection between your audience and the story you are telling.
You can tell a story about any topic, including how your product or services have helped someone, a behind-the scenes look at your company, or just about your brand.
Do not just try to convince social media users that you sell to them. Focus on creating emotions for them so they remember you better when they need your product.
Content marketing is more than just articles and blog posts. The most effective content marketing campaigns offer a variety of content types.
Diverse content not only keeps your audience interested but also allows you to reach a wider audience. People consume different content so it is important to offer a variety of content to ensure that everyone finds something they like.
These are some of the most-popular content types on social media:
To build a solid social media strategy, you don’t need to create fresh content.
Repurposing content is a key component of some of the most effective social media campaigns. It doesn’t necessarily mean your blog post is dead.
You don’t have to post the same content over and over again. This could quickly become boring for your audience. Try to think of new ways to share existing content. You can convert a blog post into video or an infographic into a series on Twitter.
Here’s HubSpot posting a mini infographic on their Instagram using their entire 2020 Remote Work Report.
This is a great way for you to save time and money, as well as allowing you to get more value from your existing content. Who doesn’t want this?
User-generated content (UGC), is content created by users and not your brand. This could include product reviews or social media posts.
The Starbucks Red Cup campaign is one of the most popular examples of UGC. The company releases red cups every holiday season and encourages customers to draw and post their artwork on social media.
UGC has the advantage of helping you build trust and credibility among your audience. Your potential customers will be more satisfied if they are pleased with your product than you are.
UGC can also be a great way for you to save time and money on content creation. You don’t have to create new content when you can curate the best from what your users already have created.
#7. Utilize Trendy Features
Some features on social media platforms are very popular and attract a lot of people. Instagram’s “Reels” feature is popular, while TikTok users attach to the “For You” page.
These features can be used by content marketers to increase the reach of their content. If you make a video for Instagram reels, it can be seen by millions more people than your followers.
This doesn’t necessarily mean you have to use every trendy feature. It would be overwhelming and not enough to succeed. Pick one or two platforms that are most relevant to your brand and then focus on creating great content.
Social media management can be a difficult task, especially for small businesses with limited resources. Social media management tools are a great help.
These tools allow you to automate tedious tasks like scheduling posts or analyzing your analytics. These tools make it possible to spend your time creating great content and not on tedious tasks.
Many social media management tools, such as HootSuite or Buffer, have built-in features that make sharing great content easier.
Social media is a great tool to reach more people and build trust with potential customers. These practical and actionable tips will help you get started.
Be consistent with your content marketing efforts on social media. If you want to grow your following and achieve results, you must be consistent and regularly post quality content.
Scoop.it Blog published the article How to Use Social Media to Promote Your Content Marketing Campaign.
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