Instagram is constantly improving and experimenting. Consistently. It will continue to support creators and influencers with fundraisers and shoppable streams. Brands can now add swipe-up hyperlinks to increase website traffic. Instagram is constantly adding value to its users with every update. How can marketers get the most out of Instagram? These 50+ Instagram statistics will help you … [Read more...]

Social media marketing is on the rise as everyone is online. 82% of Americans (approximately 295,000,000 users) use social media. Businesses are eager to take advantage of this trend and expand their influence. The increase in demand is evident for social media managers. How do you get the job of social media manager when there are so many applicants? We have collected a list with … [Read more...]

Pinterest is a visual search engine that inspires many. The platform is used by millions of people to plan their future purchases. Pinterest users are focused on brands only, unlike other social media platforms. Pinterest makes shopping easier thanks to features such as Live Shopping and shoppable Idea pins. Pinterest is no longer intended to drive website traffic. It is becoming a … [Read more...]

The landing pages of today offer a wide range of tasks that you can tackle. They should be able to educate visitors about your brand and collect information from customers. And, most importantly, they need to convert. How can you make a landing page do so many things at once? Let a page do all the heavy lifting This handy tool will improve your visitors' experience and boost the … [Read more...]

Marketers must keep your company at the forefront of customers' minds. You must work towards sales acceleration, lead generation, and conversions. How can you do this? Email newsletters are a great way to do this. Did you know that 31% of B2B marketers consider email newsletters to be the best strategy for lead nurturing. Email newsletters are the most popular form of content marketing … [Read more...]

src="https://buffer.com/resources/content/images/2022/03/ASK-BUFFER-05.png" alt="Ask Buffer: Is It Too Late to Get Started on TikTok? "> Question: It feels like too much time has passed to get started on TikTok. I was skeptical that it would be a great social network to market to customers. Now, I am wondering if it is too late to get started on TikTok from scratch. How do I start? … [Read more...]

B2B businesses need content to drive traffic and convert leads into customers. It's no surprise that B2B companies are increasing their content marketing budgets each year. However, do they make use of content marketing to its fullest potential? How can you create content that achieves multiple goals such as traffic acquisition and ranking? The challenge is B2B content B2B content can be … [Read more...]

Your site is visited by a visitor. Look around. Leaves. It happens all the times. If you don't get conversions, you are wasting money. It's frustrating. How can you get people to stay? What can you do to convert those visitors who come once into long-term customers? Opt-in pages are the answer. We will walk you through opt-in pages and explain why they are so effective. You'll also find … [Read more...]

"Let's do it. Your idea was to start a podcast. You hesitated, and then you decided to abandon the entire plan. Today, I say: Let's get it done! Why not? Every day, the Podcast industry is filled with new podcasters for nearly every niche. Recent data has shown that podcasts have risen dramatically from 500,000 in 2018 and to more than 2 million by 2021. Podcasts are becoming more … [Read more...]

User-generated content (UGC), has been a hot topic in digital marketing for the past few years. During the COVID-19 crisis however, it seems more important than ever that customers trust you with reviews, unboxing video and social media takeovers to help your marketing campaign. Brands around the globe are searching for ways to make people rave about their products or services, as consumers … [Read more...]