User-generated content (UGC), has been a hot topic in digital marketing for the past few years. During the COVID-19 crisis however, it seems more important than ever that customers trust you with reviews, unboxing video and social media takeovers to help your marketing campaign. Brands around the globe are searching for ways to make people rave about their products or services, as consumers … [Read more...]

src="https://buffer.com/resources/content/images/2022/02/jose-hernandez-uribe-XRMjwcXExKY-unsplash.jpg" alt="The 10 Questions I've Been Asked the Most in 400+ Values Screening Interviews"> In the past year, we have brought in close to 30 new colleagues. For each hire, we have done 15-25 values screenings. Over the past year, I have done approximately 400 value screening calls. I also always give … [Read more...]

LinkedIn is now the top choice in marketing. Why not? It softens the formal tone of an email and increases the response rate through connecting with your followers. LinkedIn also welcomed Live streaming video and Video Meetings. LinkedIn is no longer a job-seeking platform. LinkedIn has evolved into a platform that allows professionals and businesses to share world-changing ideas and … [Read more...]

Marketing operations have evolved to include automation and data analytics. It is becoming more common for companies to enter this market. This means that they must adapt to changing environments to stay profitable. Companies need marketing data analytics for improving the customer experience. SMEs and corporations can have a competitive edge by focusing on consumer-centric information. … [Read more...]

One platform is invincible and stays afloat no matter what happens to other social media platforms. Yes, Twitter is being mentioned! In the past few years, it has made bold moves to revolutionize internet conversations. Twitter is a sensation when it comes spreading news like fire. If you want to keep up with the latest trends, this platform is for you. This platform is your one-stop shop … [Read more...]

Update 2 February 26, 2005, 5:48 EST 1,552 accounts were affected. 618 accounts had unauthorized content. Our current understanding is that Buffer was used to gain access, but not individual accounts. However, we aren't certain. Update 1: February 26, 2005, 5:05 EST We have learned that access to several Buffer accounts was gained, which were used to spread support to Russia's … [Read more...]

It's shocking to say, but brands haven't been using Snapchat to its full potential. Unbelievable, isn't it? Snapchat content marketing is different than other platforms. You can enjoy higher engagement rates by creating unique content for your followers. Give them a glimpse of your unpolished version if you wish to. How would you accomplish that? You can share personal content and … [Read more...]

TikTok doesn't need to prove its superiority anymore. TikTok was a fierce competitor in the industry, breaking records and attracting billions of users. It also became a popular trend: short-form videos. TikTok remains a crucial channel for brands targeting Gen-Z consumers. If your brand is well-marketed, TikTok can make your brand viral and help you influence your audience. TikTok … [Read more...]

You probably know the importance of having a diverse selection of products, whether you are just getting started in Ecommerce or have been around for a while. If you attempt to be successful in a highly competitive market, your chances of success are high that you will only generate subpar or non-existent results. Why? Because you are just one of many Ecommerce companies selling the same … [Read more...]

In the 1990s, there were two choices for website backgrounds: a solid or repeating color. You'd find websites like these beauty. Image courtesy UXPin Except for something very unusual, you do not want your landing page to look this way. This is because your background is so busy that you feel overwhelmed... and other reasons. Today's tools make it easy to create … [Read more...]