Marketers must keep your company at the forefront of customers’ minds. You must work towards sales acceleration, lead generation, and conversions. How can you do this? Email newsletters are a great way to do this.
Did you know that 31% of B2B marketers consider email newsletters to be the best strategy for lead nurturing. Email newsletters are the most popular form of content marketing according to 81% of B2B marketers.
It’s not a stretch to say that email marketing newsletters could be your best strategy.
- Regular communication with customers
- Customer engagement can be increased
- Increasing website traffic.
- Encourage customers to act.
This post will cover all the details of email newsletters. We also discuss how to create an email newsletter that is top-notch.
Let’s get started!
What is an email newsletter?
This type of email keeps your subscribers updated with the latest news, tips and information about your business. It can be used for many purposes. You can use it for a variety of purposes, including promoting your products and updating customers about the latest information.
Ten best practices for creating a great email newsletter
- Keep your newsletter relevant
Do you try to cover all aspects of your business in your newsletter. Your newsletter may look messy and cluttered. This will cause confusion among your customers and lead to them unsubscribing to your newsletter.
Make sure you bind your newsletter with a specific message. What topics should you cover? Ask your subscribers if you have any difficulty deciding what type of content you should include in your newsletter. Ask your subscribers what they want to see in your newsletters.
Buzzfeed’s weekly newsletter, “The week of cats”, can be a source of inspiration.
This newsletter is geared towards cat lovers, and it leads to high customer engagement. Why? Because it’s relevant to Buzzfeed’s cat-loving audience. The newsletter caters to a niche Buzzfeed’s readers love. This appeals to the brand’s core audience and increases engagement.
- Don’t make your newsletter sales too sales-oriented
Remember the old cliche, “Excessive of anything is dangerous?” This applies to your email newsletter promotion of your products and/or services. While it’s fine to do this once in a while, keeping your newsletter sales-oriented can prove costly for your customers.
Instead of constantly sending out self-promotional content to your subscribers, send them relevant and informative content. If you are a digital marketing agency, don’t keep sending your subscribers newsletters about how your company can help them with their digital marketing campaigns. Instead, send them tutorials to help them create high-quality content.
If you have a unique feature in your product/service that you want to promote, you may be able to include it in your newsletter. But if this is not the case, avoid promotions.
- Create amazing subject lines
How can you get your customers to sign up for your email newsletters? A compelling subject line is the key to entice customers to open your email newsletters.
Did you know that 64% of people open emails based solely on the subject line? As if that wasn’t enough, 33% open emails due to catchy subject lines.
You must also create a unique subject line for your newsletter. Here are some ways you can do this:
- Incorporate the benefits
Let your subscribers know what lies ahead in the email. Simply stated, if your subscribers already know the value of your newsletter, they’ll read it. Jot nailing its subject line
The subject line was relevant to the brand’s email copy. Have a look at these:
- Make sure it is precise
A subject line should not exceed 50 characters in length. This makes it easier for users to understand your email copy, even if they are viewing their newsletters from a small screen.
- Numbers for corporations
Subject lines that include numbers can be more specific and elicit curiosity and excitement from subscribers.
- Your subject lines should be action-oriented
These phrases and words can be used in your subject lines to leverage the fear of missing out (FOMO) By creating an urgency by using words such as “start now”, “final chance”, you can encourage your subscribers to act immediately.
- Avoid ambiguity
Your newsletter subject line should be in sync to your email copy. Your subscribers might unsubscribe if the subject line claims something but the email copy says otherwise.
- Include a strong call-to-action (“CTA”)
It is important to inform your subscribers of what you expect them to do.
- Do you encourage them to buy tickets for your event?
- Are you allowing them to browse your ecommerce website?
- Are you asking them to subscribe?
CTAs can be very useful in this situation. You can ensure that your audience takes desired actions by placing CTA correctly.
You can promote a product or service by placing the CTA at the top of the page, just as Google Store did. It will motivate users to immediately take action.
If you are sharing an informative article in your newsletter it is better to include your CTA at end of email. For the same, you can look to and The Atlantic.
- You can go ahead and send a simple, but relevant email copy
Now you’ve done all the above and your subscribers have clicked through your newsletter. Now, what’s next? Your email copy should grab the attention of your customer quickly.
Customers have an average attention span of 8 seconds. If you don’t manage to keep your subscribers engaged within the first few seconds of your newsletter, they might abandon it halfway through.
Make it a point of writing compelling, concise email copy. This can be done by asking a question or highlighting a benefit.
and are great examples. This infographic is used by the brand to connect with its subscribers.
- Make sure the formatting and design are correct
Your email newsletter’s success depends on the subject line and the email copy. However, design and formatting are equally important. Let’s look at some ways you can do this:
- Avoid large chunks of text. Keep your sentences brief. This will make it easier for subscribers to understand and read your newsletter content.
- To draw attention to the essential information, you should bold, italicize, or underline it.
- For your newsletter, use a particular font and color. This will make your newsletter more visually appealing. There are many email marketing software options that can help you format and edit your newsletter.
- To break up long paragraphs, use bullet points and numbered lists. Reading is made easier and more understandable by using listicles.
See The Washington Post does a great job with its newsletter. This newsletter is filled with white space, has a bulleted listing, and uses a consistent font and color.
- Personalization and segmentation of customers are key areas to be addressed
Segmented email campaigns can increase click through rates by 75% It’s no surprise that 72% of consumers would rather engage with brands who send personalized messages.
Segmenting and personalizing your email newsletters makes sense. This will allow you to send relevant content directly to your subscribers. Your subscriber list can be segmented based on buying behavior, location and browsing history. You can also use it to determine sales funnel stage, open rates, and other criteria.
You can, for example, send a welcome newsletter to a subscriber and let them know how you will help them. This welcome newsletter can be a great source of inspiration.
- Images should include alt text
Yes, images can make your newsletter more visually appealing. Sometimes, however, some people leave their email images disabled. It is important to include alt text in images. Alt-text refers to alternative text that is visible when images aren’t loaded in an email.
This ensures that everyone can understand the meaning of the image even if they haven’t seen it.
- Make sure to keep the unsubscribe button handy
Customers should be able to unsubscribe to your newsletter at any time. It is not a good idea to keep uninterested customers on your subscriber list. This will increase your bounce rate, and impact your email deliveryability.
If a subscriber is interested in leaving, they can. This will help you save time and money, as well as improve the performance of your newsletter. You will only be engaging with subscribers who are genuinely interested in your newsletter.
It’s possible to do it in the same way Atlas Obscura does it:
- Always test your newsletters A/B
An excellent way to determine which email newsletters are working best for your company is to do an A/B test. Send two newsletters to small groups of subscribers to see which one performs better. This will allow you to determine which parts of your newsletter resonate most with your customers.
Here are some newsletter elements you can use to A/B test:
- Subject line
- Sender name
- Email copy
Take a bow
These strategies can help you speed up your email newsletter campaign. A well-structured newsletter will inspire your subscribers to fall in love.
You should also be creative in your subject line. Segment your customer base and send personalized newsletters to them. To increase open and click rates, it is important to A/B-test your newsletters.
A top-quality email newsletter can help establish regular communication between your customers. This can help increase website traffic, conversions, customer engagement, and overall site traffic.
You can now nail your marketing strategy one newsletter at a while!
How to Ace Your Email Marketing newsletter? Scoop.it Blog published the first article How to Ace Your Email Marketing Newsletter (A Step-by -Step Guide).
Did you miss our previous article…