Instagram Reels offers creators a great opportunity. This is one of the most popular features on Instagram and can be used to boost your Instagram growth.
Reels, a direct competitor of TikTok, targets the same type content as TikTok’s – short-form videos. Recent stats show that Reels has 22% more engagement than other Instagram content, while emerging TikTok influencers have earned 18% more engagement.
Reels-only strategies helped some creators grow their audience by 60K within six months.
This is why it works so well.
Reels receive 22% more engagement than regular posts.
Reels is a way to make it big on Instagram. This algorithm determines what content becomes viral on Instagram.
This is everything you need about Instagram Reels algorithm.
What is the Instagram Reels Algorithm and How Does It Work?
Instagram introduced Reels in August 2020. This allows users to upload short-form video content.
Reels’ main objective was to compete with TikTok and its dominance among Gen Z.
Your Reel will be published to your followers’ feeds once it is published. It’s the Instagram Reels Algorithm, however, that determines where it goes.
Instagram users have two main areas where they can find Reels by new creators. Both are curated by Instagram Reels Algorithm.
The Reels tab is the first, Instagram’s version of TikTok’s “For You” page.
The second tab is the Explore tab. This tab offers users an abundance of Reels along with Stories and regular posts.
Your content will be featured on these pages based on the Instagram Reels algorithm. If your content is featured in these spaces, new audiences will be able to discover your work.
This algorithm analyses your Reel when you upload it. It considers many factors.
It categorizes and evaluates the content to determine if it is appealing to people who haven’t followed you yet. Instagram’s ultimate goal is to increase overall engagement . Your Reel is scrutinized by the algorithm to ensure it can achieve this goal.
Reels: Why should they be part of your Instagram Marketing Strategy?
Reels is still a popular feature on Instagram, even after being launched two years ago.
Reels are still being actively promoted by the platform to compete with TikTok, YouTube Shorts and other rivals. This is a great opportunity for creators and marketers to expand their reach.
Reels reach rates were actually higher than other types of content in an analysis. This effect is stronger for smaller accounts that are still growing.
Reels that are posted by accounts with less then 5,000 followers have an average reach rate of 39.5%. This is more 10x the reach rate for regular image posts and 3.5% for carousels. If you have between 5,000-10,000 followers, these numbers are 30%, 3.8%, 2.5%, respectively.
According to Meta data, Reels account in excess of 20% of Instagram users’ time, as per April 2022 data.
Instagram users watch a few reels each day. The Instagram Reels Algorithm determines which ones.
How does the Instagram Reels algorithm work?
The Instagram Reels Algorithm has many layers. Its primary function is to determine how relevant your content for different target audiences.
It needs to understand what your clip is about and who might be interested in it. So, it:
- Analyze the tags that you have used.
- Analyze your clips’ frames, and the audio track.
- Consider when your reel was posted.
- It takes into consideration past interactions between a creator and an audience.
First, This helps the algorithm categorize content to determine what niche it is.
This analysis has another reason.
The algorithm also checks if your content is original , and has been adapted for Reels. You’re out if your content is re-posted on TikTok, YouTube Shorts, has low-res images or dimensions, or violates Instagram Community Guidelines.
Instagram favors new content, which is why the Reels algorithm considers when a Reel was posted. A reel that is more than a few weeks old won’t be viral.
Creators need to decide when their reels should be published in order to make sure their audience is ready and available online.
Engagement is the next major factor in the Instagram Reels algorithm.
Reels can only be boosted by positive feedback. Reels with a high level of engagement will have higher chances of winning.
The algorithm is more likely to recommend Reels to users who have previously interacted with your content.
However, even though the algorithm is complex enough to determine which Reels to push, it gives new creators a good chance of success.
You just need to follow some basic rules.
Let’s take a look.
How to get the most out of Instagram Reels
You can win the Instagram Reels Algorithm. All you have to do is…
1. Make sure your content is engaging and fun
Your viewers should have a good time. Teach them useful tricks. Inspire them! Inspire them!
Louis Vuitton, for example, uses the magic power of childhood imagination to create their Christmas-themed reel. It has been viewed over 2.8M times and received over 62K likes.
2. Follow the rules of Instagram
You must adhere to all rules when creating content.
Posting content that violates these guidelines will not only hurt your Reel’s chances for going viral but can also negatively affect the public’s perception of your brand.
3. Keep your content civil
Make sure your reels are civil and free from violence, misinformation, or other offensive material.
This screenshot shows how Instagram warns users about false information.
These screenshots from The Verge show that content that is not in compliance with community guidelines will not be ignored by Reels but may even be deleted. You also run the risk of your account being deleted.
4. Give Your Reels Visual Panache
This is possible by using all of Instagram’s features.
Check out the most popular audio bits. You can add filters. Explore the camera’s features. Start slow and work your way up to the full range of Reels features.
This reel by Tom Webster combines a series of shots taken from various angles, including aerial and ground-based, as well as establishing shots and action shots. All of these shots are filtered to match the beat of an audio clip.
5. Deep-Dive Into Tags
After you are satisfied with your clip highlight its relevance and assist the algorithm to categorize it.
Although you can add as many as 30 tags, three to five carefully chosen ones are usually sufficient.
The Reel of a buff kangaroo has many tags that will indicate to animal lovers, Reels addicts and connoisseurs funny videos that this is the content they are looking for.
6. Keep in touch with your reels
Find out what works and what does not.
Spend some time looking at your clips’ data on Instagram Insights. This will allow you to identify what content resonates most with your audience and which tags have the greatest reach.
Use advanced tools to win over the Reels Algorithm
To take your Instagram content to a higher level, you should consider advanced social media tools such as the Reels Algorithm.
Instagram Insights provides a great foundation to help you understand the performance of your content. To truly succeed, however, you must level up.
You can automate your social media marketing using advanced tools, similar to email automation. Additionally, you can personalize your content to your audience with these sophisticated tools.
You can also get deeper analyses about your Reels’ reach as well as your audience’s preferences. You can analyze tag performance and gain insights into your audience to identify your most loyal fans.
SocialPilot allows you to find the best times for your viewers online, and then schedule your Reels to be published at that time.
Instagram Reels is the fastest-growing feature of the platform. It’s an excellent way for creators expand their reach, and grow their audience.
It is crucial to understand and cater to the Instagram Reels algorithm. To recommend original content, high-res content, tailored to Reels, pinpoint the right tags and find the best times to post, it is essential to understand the algorithm.
With this knowledge and the right tools you can make Reels a success. You can harness the power of Reels Algorithm to spread the word and increase your reach. It’s time for you to grow!
SocialPilot’s first post was How to Harness the Instagram Algorithm to Go Viral