User-generated content (UGC), has been a hot topic in digital marketing for the past few years. During the COVID-19 crisis however, it seems more important than ever that customers trust you with reviews, unboxing video and social media takeovers to help your marketing campaign.
Brands around the globe are searching for ways to make people rave about their products or services, as consumers have more control over how they consume content. User-generated content can be found all over the Web, including videos, reviews, testimonials and articles on blogs, as well as social media posts and videos.
Which one is right for you? This overview will help you decide which of these 5 types of user-generated material is best for your next marketing strategy.
#1 Social Media Content
Before they buy from you, potential customers need to learn as much about you as possible. Social media is a great place for potential customers to search for your brand online. According to Kepios, there are 4.55 billion people using social media worldwide in October 2021. This is approximately 57.6 per cent of the global population. It’s evident that social media is an integral part of our daily lives. Many brands use social media platforms to enhance their marketing strategies and create a strong relationship between customers and their brand.
Source: Lundmark Advertising
But how does it all work?
You can use customer reviews on social media to show potential customers that you are satisfied with your products or services. You can upload a photo or unboxing of the product, or simply a message explaining the positive experience with your brand. This will not only help you reach new users, but it will also increase your brand’s credibility. Be sure to ask permission in writing before reposting any content on your account. Simply let them know that you liked it and that you would like to use their content in your brand UGC campaigns. Your brand could face legal action.
Given the influencers’ strong following, it is no surprise that brands often collaborate with social media stars to create user-generated content. Mediakix’s 2019 survey of marketers found that nearly 90% find influencer marketing to be comparable or better than other channels.
Influencer-generated content is a completely new form of digital marketing and can increase brand awareness and visibility quickly. This gives your brand a face and conveys that we care about making educated decisions.
#2 Testimonials and Reviews
People want to know exactly what they are getting before making a purchase decision. In order to satisfy their expectations, it is a good idea to include customer testimonials and reviews in your marketing strategy. Asking customers to take photos of themselves using your products every day will give your brand transparency. People are more inclined to purchase from people. Remember that your customers are people. They will view product reviews written by real people as a source of authentic information, rather than a brand promotion. They will feel closer to your product. They will be more connected to your brand. This will have a positive impact on your sales.
#3 Blog Posts
A customer may hear about your business through a friend or family member. However, they will first research your business online to find out what other people think about it. Your brand message is spread online when customers create user-generated content, such as blog posts, videos and reviews, about your products or services. This gives your target audience a real-life example about how you can help them, and allows them to imagine themselves as someone who has used your products or services. You can promote your brand by partnering with bloggers, magazines, and celebrities. This will allow you to create organic content that not just promotes your product/service but also sells the whole customer experience.
A Google survey found that more than half of respondents believe product videos online can help them choose which brand to buy. This strategy is being adopted by more brands across all marketing channels because it is simple and effective in achieving the desired results.
Giveaways and hashtag contests are great ways to get your audience involved in your brand’s activities. You can ask your audience to share videos using your hashtag based on their experiences with your brand. These videos can go viral and increase sales.
#5 Case Studies
Selling from a problem-centric perspective is one of the best ways to stand out in buyers’ minds. You can use case study to help your audience understand your message and persuade them to act. This user-generated content gives you detailed information about your customers’ problems and their solutions. Learn what keeps your customers awake at night, and discover the positive experiences and benefits they have experienced after using your product.
It is possible to wonder which one of these options is best. They are all great, and you can choose which one best suits your brand. All of them work. A strong experience can leave a lasting impression, especially if it is humanized in your marketing communications. That’s exactly what user-generated material is meant to do for your brand. It is authentic content that will make your brand stand apart from the rest.
Scoop.it Blog: Top 5 Types Of User-Generated Content for Your Marketing Strategy
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