The landing pages of today offer a wide range of tasks that you can tackle.
They should be able to educate visitors about your brand and collect information from customers. And, most importantly, they need to convert.
How can you make a landing page do so many things at once? Let a page do all the heavy lifting
This handy tool will improve your visitors’ experience and boost the performance of your landing page.
You’ll learn about the benefits of landing pages and how to make a good one. You’ll then see five examples of forms you can use to create your own landing pages.
Why use forms?
Three benefits of landing page forms increase conversions:
- It’s easier to fill out an online form than calling or emailing because it takes less effort. They’ll also know what information to give you.
- Flexibility: Online forms can solve many business problems, such as getting customer feedback or generating leads.
- Device adaptability An online form can be easily converted to mobile landing pages by using Your tools must be compatible with the format because so many people use mobile devices to browse the internet.
What makes a good landing page form?
Two factors are key to a landing page with kick-butt:
It’s not a good idea to ask everyone all your questions at once. What happens if they keep the conversation going for longer than they should? Online forms are subject to the same rules.
Online forms that work well use the breadcrumb method, which asks questions one at a time. To make your website more user-friendly and less overwhelming, we recommend asking one question at a.
They don’t stay for longer than necessary. Form users will abandon forms that are too long for 27% of them. Consider how much information trulyneeds from your visitors in order to reach your goal.
Well-designed online forms adapt to visitor’s answers as they go . If someone replies that they live in an apartment, the form should not ask for their apartment number. Good forms will direct visitors to the relevant questions while avoiding unrelated ones.
Five Form Types that Will Make Your Landing Page Stand Out
These five forms can be used on your next landing page.
1. Get in touch
One of the most common forms on landing pages is the “contact us” form. It requires basic information such as name and email, and allows visitors to leave a message.
This form is a standard feature for a reason. This form reduces friction by allowing visitors to contact you directly from your website. Your brand will look more authentic and open if you include your contact form on your landing page.
2. Lead generation
A whopping 84% of marketers use online forms for lead generation–capturing contact info to use as a lead in your sales funnel. Most landing pages offer a lead magnet, which is a resource visitors can download for free in return for filling out a form. They can also be taken in unconventional formats, such as quizzes which send the results to the email address provided by the visitor.
By adding new prospects to your sales funnel , lead generation forms help businesses stay afloat. The forms make it easy to convert the information of visitors into a format that you can send to your CRM, or any other sales software.
Let’s take a look at how a lead generation form works. This lead generation form makes use of another popular lead generation strategy, newsletter signups.
This form asks for visitor’s name and addresses them by name when they request their email (hence, the “____” in this screenshot). This is a wonderful way to personalize the signup process.
3. Customer feedback
Some landing pages don’t focus on sales. Some landing pages have soft asks like asking customers for feedback. The customer feedback form asks visitors questions about their opinions about a business, and their preferences for future features.
Customer feedback forms are gold for business. Where else can you get optimization tips directly from your audience?
Furthermore, delegating customer feedback to a form makes it easier for your visitors. They can fill out the form at any time, so they don’t have to get in touch with you. They’ll be more likely to share their thoughts with you.
Customers can easily express themselves through forms that have multiple answer options, such as ratings, scales, and multiple-choice. This form allows the user to rate various aspects of their order, from 1-5:
4. Online quote
If you are a service-based business or a bespoke company, it is not possible to tell customers their prices right away. To give the correct number, you need to get more information from your customer. An online quote form collects the customer’s specifications and gives them an estimate.
An online quote form is a benefit to both you and your customer. You don’t have the worry of them losing their jobs due to unexpected costs. They receive transparent pricing, so there’s no sticker shock. You’ll also know if someone leaves due to the estimate they receive from your form.
Keep your online quote form honest to ensure you only get qualified leads. After you receive your quote, this translation quote form will ask you if you would like to proceed with the transaction.
Customers who are not interested can opt out of the service and the form will add them to a contact listing. This saves both parties awkward conversations.
5. Place an order
Not all items for sale online go into a virtual cart. You will need to pay extra attention when ordering bulk or custom items. A online order form captures the customer’s specifications and collects their payment so you can place your orders correctly every time.
Online ordering forms are like online quote forms and make business more simple. Online ordering forms simplify the process of converting customers to your products. Who wouldn’t love that? Online ordering forms are especially popular with small businesses because they provide a professional touch and require little effort.
Online order forms can handle many of the peculiarities of custom orders. This t-shirt ordering page allows the customer to submit an order.
A form builder makes your life easier
These examples are so versatile that you might be tempted by the idea to code a landing page with a custom form. There’s a simpler way. You can save time by using a form builder. For landing pages, the best form builders have templates and customization options to quickly create a customized experience.
Unbounce’s Typeform App lets you add human first forms to your landing page from Smart Builder. To give your visitors the best experience, Typeform forms use conditional logic.
This is just one way Unbounce Apps can make your landing page convert.
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