Too short to be a blog post, too important to ignore, here are five random observations from the world of marketing … 1. The stylized persona My friend Minter Dial recently suggested to me that one of the biggest threats to the marketing field is the “stylized persona” — social media expectations that dictate how we should be, what we should say, and even how we look. This is a wise observation. I … [Read more...]

Your target audience — no matter who it includes — is on social media. The numbers speak for themselves:The average adult in the United States is active on 7 social media accounts70% of social media users check their accounts every dayMore than half of social media users use their accounts to research products90% of people buy from brands they follow on social media If you’re not using social … [Read more...]

It can be hard to get your products noticed by the public when you run an ecommerce company. There are many options to advertise your business where consumers are most likely to find it. Learn all about Google Shopping Campaigns and decide if they are a good fit to your ecommerce store. What is Google Shopping? Google Shopping allows customers to shop and compare products from different … [Read more...]

Over the past few weeks, I’ve been reading a lot about persuasion. And this is what you probably already know — It’s nearly impossible to convince people of what they don’t want to believe! Decades of work in psychology attest to this truth, as does most everything in our politics and most of our everyday experience. Think of your own conversations with your family or your colleagues. How often … [Read more...]

Ten years ago, the role of content market manager was not even known. However, it is one of the fastest-growing marketing roles and one that companies of all sizes are seeking to fill. It can look very different depending on what company you work for. It is why job descriptions for content marketing managers are so important. According to Indeed, more than half of job seekers believe that … [Read more...]

Without brand awareness, you have no leads. Without leads, your company will struggle to grow. Getting your name out there and building your reputation are multifaceted problems with a wide variety of solutions. ONE of those solutions is publishing consistent, strategy-driven content to your website. That’s what we do for ourselves and our clients. But what if we told you that you could activate a … [Read more...]

Today's e-commerce customer journey can be quite complex. Shoppers expect high-quality customer service from companies, as there are many touchpoints that they might come in contact with your brand. You have to ensure that it is a seamless experience, remain consistent on all platforms, and make sales through different channels. E-commerce tools are a great way to help you navigate the … [Read more...]

Ask any "civilian" about what they do all day: They drink flat whites, dress like hipsters and come up with crazy campaign ideas. We know that reality is quite different. Non-marketers might think that we spend as much time being "creative" than we do. PHD surveyed 1,721 senior brand marketers worldwide and found that marketers spend 57% more time reporting than they did a decade ago. Tasks … [Read more...]

Online forms have been getting a bad reputation lately. But, truthfully, they are still the best way to collect user data and create premium content. Every website uses forms in some way. Form design is crucial because it can be the difference between generating new sales leads and making visitors bounce. Interstitial forms asking for personal information can frustrate prospects who visit … [Read more...]

Like millions around the world, I can’t take my eyes off the news coming out of Ukraine. As I write this, the developments are heart-breaking and infuriating, but whatever hope is coming out of the war is being delivered by social media. At the heart of this crisis, we are witnessing the most important and positive social media story in 10 years. The first global star turn for social media was the … [Read more...]