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Marketing, persuasion, sales: the truth

Marketing, persuasion, sales: the truth

March 6, 2022 By Walt wintertree Leave a Comment

Over the past few weeks, I’ve been reading a lot about persuasion. And this is what you probably already know — It’s nearly impossible to convince people of what they don’t want to believe!

Decades of work in psychology attest to this truth, as does most everything in our politics and most of our everyday experience. Think of your own conversations with your family or your colleagues. How often have you really persuaded someone to abandon a strongly held belief or preference?

Persuasion is by no means impossible or unimportant, and it’s worth considering how these truths apply to marketing. After all, we want people to switch to our products and services, right?

Fasten your seatbelts for one of the most interesting Marketing Companion debates ever. Keith Jennings and I turn the topic of persuasion upside down and explore what is real, what is true, and what is possible.

You DO NOT want to miss this show:

Click on this link to listen to hear Episode 240

Other ways to enjoy our podcast

Try this! “Alexa, play the latest episode of The Marketing Companion.”Click here to download the latest episode or subscribe on iTunesListen to us on iHeart RadioFind us on Google PlayFind the podcast on StitcherComplete Marketing Companion Episode Guide

Resources mentioned in this show:

This article won’t change your mind by Julie Beck in The Atlantic

How Good People Make Tough Choices: Resolving the Dilemmas of Ethical Living  By Rushmore Kidder

Mark’s personal branding Master Class

Marketing Rebellion: The Most Human Company Wins

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Sendinblue, an all-in-one digital marketing platform, empowers small businesses through end-to-end digital marketing campaigns. Sendinblue allows you to create captivating and personalized email campaigns, custom landing pages, signup forms, automated workflows, transactional messaging, CRM, and more. Marketing Companion fans can click here to learn more about Sendinblue and sign up for a free trial!

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Illustration courtesy of Unsplash.com

The post The truth about marketing, persuasion, and sales appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

———————————————————————————————————————————

By: Mark Schaefer
Title: The truth about marketing, persuasion, and sales
Sourced From: businessesgrow.com/2022/03/02/persuasion-2/
Published Date: Wed, 02 Mar 2022 13:00:56 +0000

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