Ten years ago, the role of content market manager was not even known. However, it is one of the fastest-growing marketing roles and one that companies of all sizes are seeking to fill.
It can look very different depending on what company you work for. It is why job descriptions for content marketing managers are so important.
According to Indeed, more than half of job seekers believe that job descriptions have a significant influence on whether they apply or not. Companies that want to be the best content marketers need to create descriptions that grab their attention and make them want work for you.
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This article will discuss why content marketing is so important to companies and what you should consider when you create your job description. We also provide a template to get you started.
Content marketing managers ensure that all aspects of content strategy are running smoothly.
The Content Marketing Manager role is on the rise
Focused management is key to content marketing
If brands want to be seen by their target audience, they need a content strategy.
Search engine rankings are driven by content marketing, which is why 93% of online experiences today start with a search. Google is the most popular search engine for customers looking for answers, information about your niche, and brand research to make a purchase.
Content marketing is complex. A content marketing strategy should include the following:
Multiple channels — your website and blog, social media platforms and email, as well as video and audio — require writers, designers, content calendars, and processes. SEO knowledge — Google ranking factors are more than keywords. Performance reporting — Data-driven strategy keeps teams accountable and helps to earn better ROI
Active management is required to ensure that content marketing strategies run smoothly. This means that a company will need a designated person to manage it.
This role is often called Content Marketing Manager.
Most popular job is Content Marketing Manager
Companies are increasingly embracing content marketing as a key part of their overall marketing strategy. This is why they are hiring more content marketing managers to manage it. Search trends reflect the growing popularity of this role. Recent research has shown that search terms for “content marketing jobs”, which have been steadily increasing over the past decade, have increased by 3x since 2010.
It was also discovered that the job titles “Content Management Manager” and “Content manager” were the most popular, accounting for 40% each of all content marketing jobs.
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There are many job listings for content marketing managers on LinkedIn and other online job sites. You might wonder how to make yours stand apart. How do you write a description that attracts the attention of top-potential candidates and makes sure the person you hire has the right skills?
We’ll be sharing tips and a template that will inspire you as we walk through the preparation of your Content Marketing Manager job description in the next section.
Tips to create a job description for a Content Marketing Manager
You want your new hires in every position, Content Marketing Manager included, to be great fits for their roles and to add as much value to your company as possible. It is important to know that the job description you create can have a significant impact on whether or not this happens.
Potential applicants can use job descriptions to determine if a job is right for them. Job descriptions are essential for companies to understand the role of the job within their organization and what responsibilities and roles it will have.
It is especially important to be thorough when creating job descriptions for newly created positions. These tips will help.
Assess your current team
When creating a job description, one of the most important things to think about is how this position will fit into your existing organization. Take this example:
If so, do you have a content marketing team? If not, who will be the new head of this team? If this is the case, who will the content manager report to? Will they be taking on new responsibilities?
These questions, along with others, can help you to envision the new position.
Know your priorities
Content marketing is complex, as we all know. However, not all components are equal for every company. Content marketing may not be as important to one company as it is for another.
If a company has a strong following and is well-known, they may need to hire someone who has experience managing social media. Startup companies may allow someone to learn a bit more on the spot, provided they can create great blog content that is SEO-optimized.
Companies that produce design-intensive materials may need graphic designers. Others may not have the skills or outsource design.
It all depends on the company. The key is to identify your priorities and create your job description around these.
Define your desired experience
Your company will determine the level of experience that your content marketing manager requires. This is where your company’s organizational structure and size play a major role.
If your content marketing manager will report to an established marketing manager, then it may be OK to hire someone fresh out of college or someone with some experience, as they’ll be getting guidance from the team. They can also grow in their job. Content marketing managers who manage a small team or need to manage multiple people will likely need more experience.
However, content marketing managers must have a bachelor’s degree to be eligible for a salary of on average $70,000
It can be shared with the relevant team members
Did you ever assess your team? It’s a good idea for you to give feedback once you have completed your job description.
Every member of your company has a unique perspective based on their experiences within the company. Your team’s input makes your job description better. It is important to consider the role from every angle in order to design it in a way that will benefit everyone, including the Content Marketing Manager.
Remember that just because you get feedback, doesn’t necessarily mean you have to use it. Asking for feedback is a great way to get buy-in and provides valuable insight into the reception of your new role.
n example template to inspire you
Job Description for Content Marketing Manager
XYZ Company is looking for a creative thinker who has experience in content marketing and is willing to assume the exciting role of Content Marketing manager. Our company is small and has a great team environment. We are looking for someone who is excited by fast-paced, exciting work.
The Chief Marketing Officer at XYZ Company is the Content Marketing Manager. He or she will manage a team consisting of two content creators. The role requires excellent interpersonal and communication skills, as well as experience in creating and editing content.
[Note] This example is only an opening statement. Include details about your company in this section. Include a brief description of the job and the type of candidates you are looking for.
These are the roles and responsibilities.
Accountable for overseeing all content marketing initiatives across all channels to drive traffic, engagement and leads that deliver sales and customer retention.Collaborates across functions and silos to deliver an effective content marketing strategy and editorial plan to meet business objectives at the lowest possible cost.This role requires a brand publisher mindset: to create the content our audience is looking for and then to optimize the path to conversion.Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement. Develop and manage editorial governance to ensure content conforms with brand tone, style, and voice. Manages digital content hubs as well as all social media channels. This person must understand the basic best practices of the main social media channels, which content and approaches work on each, and why.Measure and optimize the program on a regular and ongoing basis.Management of all creative resources including designers, writers, and other agency personnel.Integration of content programs with brand campaigns to drive brand to demand.Give regular executive presentations on the program approaches and results.
Skills and experience required:
BA/BS or equivalent working experienceExperience creating content for the web and growing a social audienceEditorial mindset that understands what audiences consume and how to create itAbility to analyze and present content and social performanceExperience with WordPress, Google Analytics, Slideshare, and the top social channelsProject management experience and an understanding of how to manage the priorities of multiple stakeholders in a complex environment.
What do you think? What other job duties would you add to a Content Marketing Manager position description? Leave a comment below!
Boost your content strategy today
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To learn more, visit our SEO Blog Writing Service or to schedule a consultation with me to get going.
Marketing Insider Group’s first article, How to Create a Content Marketing Manager Job Description, appeared first on Marketing Insider Group.
By: Michael Brenner
Title: How to Build a Content Marketing Manager Job Description
Sourced From: marketinginsidergroup.com/content-marketing/content-marketing-manager-job-description/
Published Date: Wed, 02 Mar 2022 15:00:00 +0000