About Content Curation
Curating content is all about doing careful research on a topic, checking multiple sources for information, and gathering relevant pieces of information from these sources. You then share these content pieces in different ways. You could collect the links and send them to your email subscribers via your newsletter. You can link to different sites on your blog or social media. And the most effective way to curate content and distribute it is to use a tool like Scoop.it to streamline the whole process. We’ll explore just how Scoop.it can make you an authoritative thought leader or brand in the following sections.
8 Ways to Use Content Curation to Build Authority
1. Find and Share Up-To-Date Information
If you want to become a trusted authority in your niche, you should use content curation as a means to find and share groundbreaking news and updates. First, sign up with niche communities and follow leaders in your field on social media. Be active online and look up what they’re doing, sharing, and what the latest news is. Once you find something relevant and new, ‘scoop it’ and share it with your audience.
2. Share Evergreen Sources
Curating evergreen content will help your audience since you’ll share reliable and practical information that they can refer back to time and time again. Being a source of enduringly useful information is also a great way to leverage content curation to become a trusted figure online.
3. Leverage User-Generated Content
Curate testimonials, reviews, or case studies from satisfied customers to help prospects see the value of your brand and offerings. Or leverage UGC to entertain and inform people. Doing so helps people find information about a topic easily and provides value they’ll remember.
4. Find Unexplored Niches
By identifying such gaps early and providing information on them, you can establish yourself as a reputable authority who’s also innovative. Best of all, you don’t have to create interesting pieces of information from scratch. Rather, share what already exists but hasn’t blown up yet.
5. Promote Yourself
Mix in your original content with the curated content you choose to share. Generate interesting and unique content that’s aligned with your niche and brand, and encourage your readers to engage with your posts or share your insights.
6. Use a Mix of Media Formats
To create a more engaging experience for your audience, consider including different formats, such as videos, infographics, short podcasts, or webinars.
7. Collaborate with Other Experts
So, don’t forget to collaborate with experts in your field to curate content. You could reach out to a thought leader and ask them to add your blog content, news, or offer to their curations. Alternatively, you can privately create a partnership where you feature their content in your curation activities in exchange for some kind of benefit.
8. Focus on Creating Value with Scoop.it
Scoop.it is the best platform for easily capturing different types of content online. Once you sign up, you can easily scoop videos, posts, and multiple formats to your profile. Your audience will find one place with all your information.
Curated content is a powerful tool for industry leaders and marketers to establish themselves as thought leaders and authorities. By sharing the most relevant and valuable resources from your industry, you gain social proof, inspire brand loyalty, and demonstrate a depth of knowledge and understanding in your field.