Today’s e-commerce customer journey can be quite complex.
Shoppers expect high-quality customer service from companies, as there are many touchpoints that they might come in contact with your brand.
You have to ensure that it is a seamless experience, remain consistent on all platforms, and make sales through different channels.
E-commerce tools are a great way to help you navigate the ever-changing customer journey. These tools allow you to better understand your customers and target them at all touchpoints. They also help you meet customer expectations which in turn will increase revenue.
Let’s now take a look at the top e-commerce tools available that will increase your bottom line.
15 Essential E-Commerce Tools
3. Recharge payments
Part 1: Sales Tools
It is no secret that Amazon dominates this market. The marketplace would account for 40.4 percent of all ecommerce sales in 2021, according to estimates.
You should get involved in this action.
JungleScout allows Amazon sellers to conduct product research and sell products. This tool is for Amazon newbies as well as existing brands who want to sell on Amazon.
It can be used to track the performance of top-performing products and profitable ones in your industry, and also to help you identify them.
You can stay in control of your revenue and discover new products that could bring you big bucks.
Multichannel selling is a key strategy to increase your revenue. This will allow you to reach new customers wherever they shop online.
Multichannel selling can be difficult for small and medium businesses. You must also ensure that each channel offers the same excellent customer experience.
Veeqo is the solution. Veeqo is an inventory and fulfillment management system that connects all your sales channels.
It can integrate with all major channels such as eBay and Amazon, WooCommerce. Shopify. Etsy.
This tool allows you to sync inventory across platforms, set up workflows and save time when you sell on multiple channels.
Veeqo can help you manage multichannel sales strategies more effectively and maintain customer service across all channels.
3. Recharge payments
Today, subscription services are everywhere. Subscriptions can be offered to customers by any company, not just subscription-based.
Repeat orders can be placed for any items customers use often, such as razor blades or toilet paper. The great thing about repeat orders or subscriptions is that you can generate predictable, recurring income.
You can set up subscriptions or recurring payments on your website using recharge payments.
It is easy to install and integrates easily with most major software providers as well as payment processors.
Customers can also enjoy a positive customer experience by managing their subscriptions via text message or through a customer portal. This is a key selling point to potential subscribers.
Part 2: Conversion rate optimization tools
Personalization drives sales. A customer is more likely to purchase if you have a relevant offer. It’s as simple as that.
Customers expect companies to be personal. 66% of respondents expect brands to listen to their needs and meet their expectations.
Yieldify, an AI-powered personalization tool that tracks user behavior in real time, is one way to do this. You can create a customized experience for your customers based upon their online behavior.
It also provides industry benchmarking and A/B testing. This allows customers to have a better customer experience, which will increase sales and other key performance indicators.
You don’t have to make huge changes in order to improve conversion rate optimization (CRO). You can make small adjustments to improve your sales funnel and you will have the same number browsers but more convert.
Optimizely, a web experimentation platform, will help you convert more clients. Optimizely allows you to optimize your store with A/B, server side, and multivariate tests.
It automates customer segmentation for e-commerce sites and provides real-time targeting. These features can be used to increase upsells, cross-sells and conversions.
A lost sale can be saved by sending the right message at just the right moment. Popups are a great tool for your ecommerce store. They can generate leads and gather customer information for retargeting.
Sleeknote is an e-commerce conversion tool that’s more sophisticated than your average. We would be remiss not include it here
Sleeknote allows you to create customized popups and forms, slide-ins and floating bars, which can be used to increase your email list, promote products, decrease cart abandonment, and more.
Sleeknote popups can also be used by E-commerce companies to cross-sell and upsell items as well as to highlight the best sellers and new arrivals at the right time.
You can make adjustments to your store to increase sales at both the micro and macro levels by using customer data and detailed insights.
Mixpanel is an analytics tool you can use for better understanding customers and their behavior.
It is possible to determine which funnels or paths lead to the highest conversions, so that you can continue doing what works. It is possible to refine your target audience by identifying which user attributes result in the highest conversions.
You can also analyze the reasons why users abandon your site. This will allow you to make changes that increase conversions. You can determine at which point you can re-engage customers to make sure they purchase.
Part 3: Marketing tools
There are many marketing channels that e-commerce marketers can cover, from email to social media, on a weekly basis, if possible.
Marketing automation tools are essential for small- to medium-sized companies. Dotdigital, which offers AI-powered cross channel marketing automation, is a great option.
Dotdigital allows you to create marketing segments and personas. These can be used to create campaigns across all channels. You can reach the right people at the right time.
You can target and convert more customers with the right communication, such as dynamic content and personalized email campaigns.
As 42 percent of online shoppers use social media to research products, it is an important marketing channel for ecommerce shops. It’s also where many people will discover your products.
Buffer, a social media scheduling and management tool, can help you keep up with all the different social media platforms. It is a collection of products that allows publishing, analytics and engagement as well as collaboration.
It can be used to increase your reach, grow a following and target customers wherever they are online, such as on Facebook or TikTok. To increase sales, you can drive traffic to your product pages.
Social commerce is growing rapidly. Customers love the ease of shopping on their preferred platforms. Eight out of ten businesses predict that they will make sales via social media in the next few years.
Bazaarvoice software has a variety of useful tools to manage user-generated content, reviews and content syndication. It also allows for publishing, social selling, and content syndication.
The tool allows you to create shoppable social media storefronts and to take advantage of customers who prefer to shop on social media. You can also retarget customers who interact with your social storefront to increase revenue.
Influencer marketing is another important e-commerce strategy that you can use for social proof and tapping into relevant audiences.
Aspire is not just a marketplace that allows you to find influencers to collaborate with. You can also use Aspire to discover influencers and manage your campaigns.
This allows you to gain valuable insights and optimize campaigns for the highest return on your investment.
Part 4: Customer Engagement & Loyalty Tools
Email campaigns that are trigger-based have higher open rates than any other type of email. This is not surprising. If someone receives an email that is relevant after taking an action, they are more likely to open and respond.
Drip is an email and SMS marketing platform that you can use to create targeted campaigns or automation.
Drip allows you to set up automated campaigns via SMS, email, social media, and onsite, which will help increase revenue from your store across all channels.
Drip also collects customer information from your ecommerce platform (Shopify, BigCommerce or WooCommerce) and allows you personalize and optimize messaging to increase sales.
Even better, Drip & Sleeknote can work together like a charm
Another great way to increase revenue is via live chat.
Imagine a customer finding a smart speaker on your website but not knowing if it will work with their other devices. You’ve made a sale when they reach out to you via live chat.
Gorgias, an e-commerce support desk, allows live chat and customer service for Magento and Shopify stores.
Gorgias allows you to quickly respond to messages by bringing together all messaging platforms, including Facebook Messenger, Instagram and email.
What’s even more exciting is that you can create useful messages to be triggered when customers visit certain pages on your website, such as your checkout.
There are many e-commerce sites offering the same products. It’s your customer service that will set you apart in a market where so many other stores offer similar products.
It influences 73% of shoppers’ purchasing decisions. 42% would rather have a welcoming, friendly environment.
Feefo allows you to gather genuine customer reviews, and then use them to improve the customer experience.
It provides unique and useful products, such as the performance profiling instrument. It uses AI to analyze feedback to identify recurring themes. With its campaign manager tool, it helps you get more feedback.
All in all, the insights you gain can be used to make changes that will increase revenue from existing and new customers.
Customer loyalty programs encourage repeat business and build long-lasting relationships with customers. Referral programs increase acquisition and speedy growth.
Yotpo is my favourite tool for creating ecommerce loyalty and referral programmes. Yotpo offers a variety of campaigns, including custom programs and out-of-the box campaigns.
You can reward customers for certain actions, such as reviews and social media followers, or purchases, with loyalty programs. This can lead to a lot of revenue and brand advocates via autopilot.
The Final Word
It’s worth looking at these tools if you have been having trouble growing or getting your e-commerce site off the ground. You might just find the revenue driver that you have been looking for.
These 15 top e-commerce tools can help you win new customers, retain existing customers, and even win new ones. These tools will help you target the right customers with the right messages and make powerful changes to increase conversions.
Sleeknote’s first article, 15 Best E-Commerce Tools to Increase Your Revenue, appeared first on Sleeknote.
By: Emil Kristensen
Title: 15 Best E-Commerce Tools That’ll Increase Your Revenue
Sourced From: sleeknote.com/blog/best-e-commerce-tools
Published Date: Thu, 03 Mar 2022 11:48:01 +0000
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