It can be hard to get your products noticed by the public when you run an ecommerce company. There are many options to advertise your business where consumers are most likely to find it. Learn all about Google Shopping Campaigns and decide if they are a good fit to your ecommerce store.
What is Google Shopping?
Google Shopping allows customers to shop and compare products from different retailers that have paid to advertise their products. The first section of Google Shopping will display products that match your keyword search. You can click on the Shopping tab for more options and filters.
Google Shopping is second only to Amazon in terms of the most used platform for customers to start product searches. Google Shopping has the advantage of allowing consumers to see what your product is like and how much it is priced.
Google decides when to display your products.
Google Shopping campaigns are not like Google Display Ads. Instead, they use keywords. You can also show which products you wish to advertise. You also have the ability to control bids for audiences, devices, or locations.
Google Shopping is it right for me?
A Google Shopping campaign is a great investment for ecommerce businesses, but it’s not the best for every company. What makes an ecommerce shop a good candidate to a shopping campaign These are some of the factors to consider:
Number of products: Google Shopping campaigns are most effective when there are at least 100 products in your online store. However, if you are the manufacturer, Google will show your products before any reseller. Although this is not necessary, it helps to improve the algorithm. If Dicks Sporting Goods is the manufacturer of the products, then Nike would be the authority. This can help you stand out from your competitors. Google Shopping will not show your prices if they aren’t competitive. Multiple photos can be extremely beneficial. Google will pull from all the images available an image that meets Google’s requirements. A white background is a good rule of thumb, although it is not required, 92% of consumers read at least one review before buying a product. High reviews can make your product stand out among the rest.
How can I create a Google Shopping Campaign that is successful?
Google handles most of the work for you in these campaigns. However, it is worth strategizing your budget, cost-per-click (CPC), as well as your bidding strategy. You will pay a higher CPC for items in certain industries than in others. There are many bidding strategies you can choose from when it comes to bidding strategies. These include Maximize Clicks and Target ROAS. Each is different and each one has its benefits. It takes trial and error before you can determine which one will be most beneficial for your products.
It is important to keep in mind that momentum can take some time when you first start a campaign. Google will prioritize campaigns that have been in operation for a long time over those that are new to the market. Don’t lose heart if your campaign isn’t showing immediate results. Give the bidding strategy at least two weeks before you evaluate its performance. This will help you to understand where to increase your bid and how to optimize it.
Google Shopping is a great addition to your marketing for your ecommerce shop. These ads can help you increase your online sales. This blog will help you get started with setting up your first Google Shopping campaign (or one in a while).
By: Amy Smith
Title: A Brief Introduction to Google Shopping Campaigns
Sourced From: www.volusion.com/blog/brief-introduction-to-google-shopping-campaigns/
Published Date: Wed, 02 Mar 2022 16:05:00 GMT