Contrary to popular belief the work life of social media managers is quite hectic. It is exhausting to try and find new ideas for social media posts every day on multiple social networks. This task requires serious strategic planning. Unfortunately, many brands fail to do this. It's time to stop posting random posts and create a solid plan using a social media calendar template. Social … [Read more...]

Every company has a content strategy to engage customers across multiple channels and guide them down the sales funnel. Content curation is an important part of any content strategy. Although it is important to create original content, it is unrealistic to expect new content for every social media post. Most content marketers mix original and curated content. Sales can also be affected by … [Read more...]

To truly understand your product, you need to walk a mile in the shoes of your customers. Fair enough. It is important to know what your customers feel, from the moment they find your product online until they make a purchase. As a brand, it is important to improve customer experience. This helps you improve your product's quality and drives customer satisfaction. How can you learn … [Read more...]

What business wouldn’t want to improve its brand image, increase visibility and increase website traffic? All of these goals can be achieved by brand ambassadors. If you choose the right person, they can open up new channels of communication. What are brand ambassadors? Who are they and why is it important? They are the company's business partners that use word-of mouth marketing to promote … [Read more...]

Startups are regarded as some of the best workplaces to work at. Why? Small (but incredibly close) teams, working tirelessly to make your idea a reality—the whole shebang. Even the smallest victory makes you feel like a Fortune 500 firm, bringing you one step closer to “making it”. While this may be a somewhat romanticized version of how you got started, here’s a reality check: 20% … [Read more...]

Email marketing is still the most popular form of digital marketing. However, it has a long history and can help you achieve solid marketing ROIs. Litmus reports that email has a $36 ROI per dollar on average. This is higher than any other channel. It doesn't matter what industry your client is in, the email will be included in their integrated marketing needs. Is your email marketing … [Read more...]

Instagram is constantly improving and experimenting. Consistently. It will continue to support creators and influencers with fundraisers and shoppable streams. Brands can now add swipe-up hyperlinks to increase website traffic. Instagram is constantly adding value to its users with every update. How can marketers get the most out of Instagram? These 50+ Instagram statistics will help you … [Read more...]

Social media marketing is on the rise as everyone is online. 82% of Americans (approximately 295,000,000 users) use social media. Businesses are eager to take advantage of this trend and expand their influence. The increase in demand is evident for social media managers. How do you get the job of social media manager when there are so many applicants? We have collected a list with … [Read more...]

Pinterest is a visual search engine that inspires many. The platform is used by millions of people to plan their future purchases. Pinterest users are focused on brands only, unlike other social media platforms. Pinterest makes shopping easier thanks to features such as Live Shopping and shoppable Idea pins. Pinterest is no longer intended to drive website traffic. It is becoming a … [Read more...]

The landing pages of today offer a wide range of tasks that you can tackle. They should be able to educate visitors about your brand and collect information from customers. And, most importantly, they need to convert. How can you make a landing page do so many things at once? Let a page do all the heavy lifting This handy tool will improve your visitors' experience and boost the … [Read more...]