Twitter encourages its users to post more due to its short-term nature. According to statistics from Social media, 500 million tweets per day are sent. This is equivalent to 9281 tweets per second!
Isn’t it overwhelming? How can you cut through all this noise to get more engagement on your Twitter timeline and clicks?
The best time to post is one of the key factors in maximizing clicks and engagement. It’s a great way to increase your brand’s visibility online by publishing engaging and witty content.
It can be difficult to find the right time to post on Twitter. This blog will show you how to find the best time for tweeting on Twitter.
- When is the best time to tweet on Twitter?
- Analyzing your analytics to determine the best time for you to post to your business
What is the importance of posting at the right time?
The recent update to Twitter’s algorithms has made the chronological feed available again. This makes your posts’ timing even more important.
Twitter’s feeds are now run on an engagement- or popularity-based basis since 2016. This is in contrast to other social media platforms that use reverse-chronology. Twitter now allows users to change their feeds in one click, from Top-ranked tweets to Latest post tweets, thanks to user feedback.
But wait! But wait!
A reverse-chronological feed means Twitter users see a tweet as they are being posted. Here’s the catch: These tweets will be replaced at the top of your feed as more recent ones become available.
This is why it is important to schedule your tweet or publish it when your audience is online.
Let’s get started to discover the best times to post on Twitter to help you reach your Twitter marketing goals quicker.
How do you find the best time to tweet?
Now that you have reviewed the timelines that can be used to enhance your Twitter marketing strategy and are familiar with the basics, let’s look at the best times to post for your brand. There are two ways to get them.
Using SocialPilot’s Twitter Analytics
Twitter analytics doesn’t tell you when the best time is to post, unlike Facebook analytics. However, you can still use it to do trial experiments and get enough insight, just as Facebook analytics.
Break down your experiments over the course of a month. Post your tweets at specific times each day during this month: morning, noon, or evening
This seems like a tedious task, which is why a Twitter management tool like SocialPilot can be of great help.
SocialPilot allows you to schedule tweets and has the ability to automatically post them at a specific time and date.
This automatic scheduling and publishing tool allows you to experiment with different times slots without much effort. You can select multiple times slots for each day of the month and then your posts will be automatically published to Twitter.
After one month of experimentation with different time slots you can review your data and see which day and time generated the most engagement.
It’s a good idea to organize your data (time and day) on a spreadsheet. Later, you can find out which day was the most engaging. You can choose your peak times for observation.
Then, you can continue to use the scheduling tool frequently to post about those times.
Use your Twitter Analytics to determine the best time to publish
Twitter Analytics provides a comprehensive overview of your tweet impressions, profile visits and other engagement factors.
Twitter Analytics can be used to track your progress and create new posting strategies. You can also use the free Twitter analytics tools to get a complete overview of your Twitter account.
Let’s get started.
To see a complete view of the engagement of your Twitter account over the past month, go to the analytics section.
You will find all information regarding your tweet activity under the “Tweets” section. You can select how far back you would like to view the activity data for your tweets in the upper right corner.
To see data on tweet activity for a specific period, hover over the graph. This will give you an overview of the number and types of tweets that you have sent, as well as the organic and paid impressions for each day.
You can also see the top tweets you have and how many impressions, engagement, and engagement they get. This will allow you to easily determine what type of content is most effective for you.
On the right side, you can see the graphic representation of engagement rate, clicks and retweets as well as likes and replies.
These insights will allow you to easily evaluate when is the best time to post on Twitter. Now, it’s time to test what data you have gathered.
What is the best time to tweet on Twitter?
Similar to our recent studies:
- When is the best time to post on Facebook
- When is the best time to post on LinkedIn
- When is the best time to upload on Instagram
- TikTok’s best time to post
- YouTube’s best time to post
We also found that there is no universal best time to post on Twitter.
Different audiences have different preferences, so content posting times and content preferences will vary between businesses. You can still use the guidelines to help you test and determine the best time for your business.
These stats are from top social media marketing agencies and suggest when brands should tweet.
- According to HowSociable, 9-10 AM is the best time and Friday is the best day for posting on Twitter.
- G2 Learning Hub also supports the 9am to 4pm time frame on weekdays with Friday showing the highest engagement at 3pm.
- Trackmaven recommends Thursday as the best day for tweeting.
- Hubspot claims that the best time to share content on Twitter is between 8-10 AM and 6-9 PM.
- Metricool places its bet at 3-4 pm
Please note: All times shown are in PST.
The Key Takeaways
We can conclude that, based upon all data from multiple brands, it is safe to tweet during the:
- Time when employees commute to work from home.
- People check Twitter during breaks so it’s a good idea to tweet during lunch.
- Weekends are not the best days to tweet anything. Your audience is most likely busy and out of the office. It is therefore important to schedule posts for weekdays.
Which time is best to post on Twitter?
According to current Twitter algorithms, tweet rankings are dependent on engagement.
All brands share a common goal when posting to Twitter. All brands have one goal when posting on Twitter: to connect with their followers. These buttons allow your audience to interact with your tweets:
It takes considerable effort to create a Twitter post that is engaging. You must be original, thoughtful, and consistent with your brand’s tone to stand out from the rest.
After all the effort you put in, it can be frustrating to not get engagement because your post was published at a time that is not convenient for your audience. These are some basic posting patterns to help you.
- Tweets between 2 and 3 AM receive the most engagement on average.
- The work hours are when there is the least engagement, which is 9-5 pm.
- Between 8 and 11 PM, the highest number of favorites and retweets is achieved.
The Key Takeaways
This is a fascinating observation. The best times to get engagement on Twitter are inversely related to the most popular times. We can summarize this as follows:
- Twitter is most popular during the morning and late evening hours. Social media users are more likely to interact with them after they get up, or before they go to bed.
- People are too busy during work to engage with brands’ content. If you want engagement, avoid traditional work hours.
Interesting read: How to increase engagement and build relationships with social media
You now know how important timing your tweets is with algorithm updates. You will be able to engage your audience and attract more prospects by sending out tweets at peak times for your brand. To find the best time, use the strategies in this blog.
Use Twitter analytics to analyze your data and find the most popular times. You can use Twitter marketing tools such as SocialPilot to find the best times for your brand.
The post What’s the best time to tweet on Twitter in 2023? SocialPilot first published this article
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