The Doritos Instagram account posts images by Doritos followers every week under the hashtag #fanfriday. These images, which include make-up looks and chip-themed art projects, have hundreds of thousands of views.
#fanfriday by Doritos is a great example of content curation, which involves the process of collating and editing content from others. Content curation is used by brands across social media and content marketing pieces. This includes infographics and videos as well as art created by others.
Content curation can be fun and informative, as it allows you to share your content with your audience. However, there’s a wrong way to curate content. This can lead to reputation damage and copyright infringement.
We’ll help you create a content curation strategy that is ethically sound. Here are five curation tips and best practices.
Why curate content
You and the original author of the content are mutually beneficial when you curate relevant content. You can use high-quality content to enhance your marketing and the author of the content gets a backlink and credit. This will also allow you to expose your audience to new information.
These aren’t all the benefits. Content curation can help you:
- You can position yourself as a thought-leader by using curated content to share you perspective on current topics
- Engage in public conversations with industry leaders and brands.
- Increase your audience by engaging with the original author’s audience through sharing their content
- Create your content calendar without increasing the amount of original content you create, sparing you time and money
- Generate leads Content curation increases traffic to your website and social media pages.
- Increase your SEO efforts to help you rank higher on search engine results pages
Connect with your audience
5 Content curation Strategies
We don’t mean that you should visit someone’s site, “ctrl+ c” their work, then publish it as-is. Good content curation brings quality, new perspectives and fresh content to the work it adapts.
Doritos won’t take the #fanfriday artwork, remove any signs of its creator and publish it with the Doritos logo over it. The images are shared by the company as inspiration.
It is not easy to master content curation. Here are five content curation strategies to help you get the best from it.
1. A new perspective can be added to an already existing topic
This content marketing strategy works well if you have an opinionated member of your team.
One of the best ways for people to see your content is to capitalize on current news stories, industry trends, and viral topics. You can capture the interest of people already interested in the topic and get clicks.
This strategy is flexible. You must first find a topic that has viral potential to use this strategy. You should look for changes in the industry, news stories about scientific advances, opinion pieces by industry leaders, and shifts in the media.
Ask yourself: “How can I add something to this?”
Perhaps you could provide additional context, use it as a case study, or discuss the topic from your professional viewpoint.
One such example is the YouTube channel “Doctor Mike” which features videos such as “Doctor Reacts to The Most Extreme Diets” or “Do Jaw Trainers Really Work?”
Tip Consider how you would like the original author to feel about your content. Keep it professional if you’re writing an opinion piece challenging someone’s view.
2. Make a “roundup” of data from reliable sources
A round-up is a collection of data points that are related to a particular topic. Round-up articles include, for example, the “51 Customer Service Statistics That You Need to Know”.
Round-ups don’t have to be limited to blog posts. Round-up videos can be made from podcasts, infographics and social media posts. Data doesn’t necessarily have to be about numbers. You can also “round up” images, cases, research, and quotes.
How do you create a round-up? These are the steps to follow:
- Choose a topic
- Google is a great tool to research the topic
- Collect data points and organize them in a large spreadsheet
- Your “inclusion criteria” are a set of criteria that will verify the quality of data. For example, “data must be 2019 or later.”
- Check your data point list and remove any that don’t fit the criteria.
- Make your collection relevant to your preferred medium by editing it.
- Press “Publish”
When creating a roundup, there is one thing that you must remember: Quality over Quantity.
Although it may seem appealing to create a roundup of 75+ items, more content won’t always result in better results. Your readers must get value from your work. If they feel you are not trustworthy, they will click “back” and move on to the next source.
For inspiration on high-quality roundups, check out “Pattern Round Up July 2021” at Yarn and Knitting.
Source Yarn and Knitting
3. Use social media to share UGC
You may be interested in digital content and have seen Doritos #fanfriday tweets as an example. UGC can be any type of content created by your fans through sharing on your social media channels.
UGC can appear in images, videos and infographics. It can also be written text or audio. You can also find it in many other forms, such as reviews, skits and memes, fan edits or illustrations, make-up looks, and so on.
Source : Instagram
Sharing UGC with your followers is a great way to have a conversation. It gives them a reason to interact with you. This is a powerful way to engage. This can help you get your social media accounts on Instagram’s “trending”, page. It also encourages algorithms on other platforms to push more of your content to more people.
These are some great ideas for UGC.
- Ask for product reviews
- Ask for recipes (for food retailers)
- Host a meme contest
- Run a design or drawing contest
- Ask people to share their stories
- You can start a competition using a hashtag (e.g. Doritos could use #bestnachos).
Giving back to your followers is the key to great UGC. You can tag them and give credit to them. Then reward them behind-the scenes. You could, for example, send them a gift bag containing free products and a coupon. Or, you could give them comp services if your business is service-based.
Note: If you’re interested in learning more about social media management, please read “Best Practices to Social Media Content Marketing” for 2021.
4. Make a knowledge base
A knowledge base is a digital repository of content that is related to one topic. Knowledge bases provide a digital library of content that people can use to find information, solve common problems or learn more about the topic.
To build a knowledge base of curated material, you don’t have to create a virtual maze.
You can instead find high-quality sources, and then add them to a page by linking to them.
This is how you build a knowledge-base step-by-step.
- Choose your topic
- You can determine the topics that your knowledge base will cover.
- To host your knowledge base, create a page
- Each subtopic should have its own post. Each page should contain a header with the topic, a summary of what the reader requires, and a link back to the original source.
- Publicize your knowledge base
Kinsta’s knowledgebase offers inspiration for the style you might adopt in your knowledge base.
You’ll see a chatbot in the bottom right corner on Kinsta’s knowledgebase. This is a smart move. Adding a chatbot in your knowledge base allows readers to navigate the resources and reach customer service if they don’t find what they need.
Chatbots can be used to increase your knowledge, such as ProProfs Chatbot and Freshchat.
5. You can add curated visuals or videos to your original content
You’ve likely seen content marketing in action if you are involved with it regularly.
Bloggers and brands often combine visual resources in original content. This could look something like a video that includes clips from other videos, or a blog post that contains related infographics from different brands (like the one below).
You can create many different visuals.
- Charts and graphs
- Examples (such as the ones in this article)
- Memes (though you should follow the best meme-sharing practices)
Video is the perfect time to include visuals in your content. In 2022, 82% of all internet traffic will be attributed to video. Curating video is the easiest method to use it. However, it takes money and time.
Top practices for ethical content curation
Content curation isn’t all created equal.
Many of the unspoken rules and guidelines that digital marketers use are not always apparent to even seasoned professionals. In this section, we will cover five of these important rules.
Diversify your sources
Your curated content pulled from one source can make it appear rushed and unprofessional. It is a good rule to use only three sources.
Here are some ways to find high-quality sources.
- Check out reliable sources for competitors and then check their blogs.
- You can search for round-up articles. For example, if you are looking for content creation data you might search “content creation statistics 2022”
- Google Images allows you to search for infographics or diagrams based on your keyword.
- Take a look at these links to see high-quality sources of information
- Use the “references” section to find the Wikipedia article on your topic.
- Use databases such as Statistica or World Bank Open Data
- Scoop.it is a content curation tool.
Once you have found reliable sources, you can use the Kanban system (and the information that you used) to track them. You can track your sources to ensure that you don’t misuse them too often.
You should never post work by others without their permission or credit. It’s at best rude and, at worst, could lead to you being held responsible for damages.
You don’t have to give credit or create an academic reference. You can link to your source in a blog post or news story with the appropriate anchor text. If you share an image, link to it with the anchor text “source” or similar.
You can either tag the author’s Facebook page with a hashtag, or verbally credit them (e.g. “Thank you Anne Woods for this amazing infographic about content curation tool”). You can add the source information to your pre-publish approval process if you’re worried about forgetting.
You can link to your sources in a reference table when you record a podcast or video. You don’t have to include your sources in your description. Instead, add a link from a blog post that contains them.
Do not publish complete copyrighted blog posts
This rule is simple, so we will not go into detail. You cannot republish news articles, blog posts or reports that are copyrighted without permission. You can use quotes or paraphrasing to republish material from an already published blog post.
Do not cannibalize keywords
Keyword cannibalization is when multiple articles or blog posts are published that target the same keyword. Keyword cannibalization is usually referred to original content. However, it also applies to curated content.
If you use images, statistics and quotes from articles with the same primary keywords, search engines will consider you to be a competitor. You may not rank well in search engines against them.
Keyword cannibalization can be avoided by searching your curated content’s keywords using SEO optimization tools such as Ahrefs and SEMRush. Next, you should discard any content that may be in competition with yours.
We want to hear your feedback
Be open to receiving feedback from your audience and other creators. Although it can be difficult to accept feedback at times, it will help you improve your work over the long-term.
You can get feedback from people in the form or feelings, or you can measure happiness with a metric such as your Customer Satisfaction Score (CSAT).
Ask your target audience members to rate their satisfaction with your content. They will give you a score between one and ten. Divide the sum of all scores by how many responses you received and multiply it by 100.
For example, if you receive 75%, it means that three-quarters or more of your audience is happy.
Increase your brand’s visibility by curating content
Content curation can be a great way to share valuable information with your audience and shout out other content creators. These are some content curation tips:
- A hot topic: Weighing in
- Create a roundup
- UGC Sharing
- Building a knowledge base
- Add visuals to your content
Don’t forget credit to the original authors, use multiple sources and check the accuracy of the data you share. To make the process easier, you can use a content curation tool such as Scoop.it.
The article 5 Content Curation Strategies 2022 appeared first at Scoop.it Blog.