YouTube is the best place to find video content. It is second after Google in terms of website visits.
YouTube isn’t just viewed by nearly everyone, but it’s also used by marketers from all walks of life to promote their brands to a wide audience.
One question that every marketer is always concerned with is how to increase traction on their channel.
Quality content is essential to a YouTube channel’s success. Format, frequency, and, most importantly, timing of publishing all impact your videos’ performance.
Simply put, is the best time to post to YouTube.
You can ensure that your video is seen by as many people as possible by choosing the right time to publish it on YouTube.
It can be difficult to find the right time to post on YouTube. This article will provide tips on how to choose the right time for your brand.
Let’s get started!
Interesting read: How to Explore YouTube for Business: Tips and Strategies
What is the Best Posting Time on YouTube?
YouTube is different from other social media networks in that the optimal time to post is determined by math.
Social media platforms such as Instagram, Twitter, and Facebook allow you to publish videos. Once you have published a video, your followers will see it in their feeds.
YouTube is an exception to this rule.
YouTube takes time to index your video, just like Google. YouTube processes your video after you upload it. Then it displays it on search results or home screens.
It is a good practice to publish your video at least 2 hours before peak time. This will ensure that your video appears in search results.
If your best time to upload to YouTube is between 7 and 10, then you should post between 2 to 4 pm.
This wisdom is useful when you know the best times to upload your videos. Let’s see how we can do that.
What is the best time to post on YouTube?
I will be quick if you need a quick answer.
The best time to upload to YouTube is between 2 and 4 PM (EST)
There is one caveat.
You might find the best time for you not to work. This is because there is no best time for everyone. This applies to all social media platforms. Take a look at these recent studies:
- When is the best time to upload on Instagram
- When is the best time to tweet on Twitter
- When is the best time to post on Facebook
- When is the best time to post on Linkedin?
- TikTok’s best time to post
Because every person on YouTube has their own content preferences, location and log-in times, it is important to determine the best time for you.
It is better to test your data and discover what you can do with it than to follow a set of best practices.
YouTube doesn’t allow you to determine the best time for accounts with low traffic if they are new channels.
However, these average times frames are a good starting point before you start to find your best time to post. These fixed times could work well for your YouTube brand.
Let’s take a look at them:
- Frederator Networks recommends posting between 2 and 4 PM (EST), on weekdays, and 9 to 11 AM (EST), on weekends
- Boosted determined that Sunday posting at either 11 AM or 5 PM (EST) is the best.
- HowSociable recommends 2 to 4 PM (EST) as most effective time, and Thursday and Friday are the most efficient days
- InVideoInVideo recommends posting between 12 and 4 pm (EST), weekdays, or 9 to 11 AM (EST), on weekends
Note All time frames consider YouTube indexing. This means that all timings are set a few hours prior to peak viewing times. It is best to publish your video, not the peak timings.
The Key Takeaway From the Studies
Based on the data from multiple brands, it can be said that the best time to post to YouTube is between 2 and 4 PM (EST) weekdays, and between 9 to 11 AM (EST) weekends .
This posting time was calculated after indexing time. It is evident that the average peak time is in the evening.
This is made more interesting when you consider that YouTube is used by most people during their TV viewing time. This is a win-win situation for streaming.
How do you find the best time to post on YouTube?
Now that you know the average best time for posting on YouTube, it’s time to choose the right time for your YouTube channel.
What are the steps?
The simplest way to determine the best time to post to YouTube is to look at the newly introduced ‘When viewers are on YouTube’ report.
Let’s take you through the steps to find the best timeframes that will help you get the most out of your YouTube videos.
Step 1: Access the Analytics section
First, go to the YouTube studio.
Look at your channel dashboard and find the Analytics section on the left-hand menu. To access tons of data about Page performance, click on it.
We are searching for a particular graph. It is located in the “Audience” tab of the section “Analytics”.
A purple bar graph will appear. That’s our destination. The next step is to evaluate it.
However, if the graph isn’t visible, it’s because your channel hasn’t received enough viewer data over the past 28 days.
Don’t worry! We will be discussing how to determine the best time to upload videos to YouTube, without using the audience graph.
Let’s move on to the next steps.
Step 2: Choose the best day and time to post
The graph “Where to Find Your Audience” shows you data for the past 28 days. It is based on your local time zone.
The graph shows the times on a particular day when your audience is most active on YouTube.
The lighter bars signify times when the audience is least present.
These reports basically tell you when the majority of your audience is on YouTube to view your videos.
This is important because YouTube’s best time to upload is when the majority of your audience is online to view your video. Keep these times in mind when you post, and your video will be on the homepage when most people are there.
YouTube is not like other social media platforms. You can only post one video per day. You have to pick the best day.
What should you do if there are multiple dark bars during the week?
If this is the case, choose a day with lighter purple bars than your main day. It’s been shown that videos get the most views within the first two days. It is better to align your posts with peak days.
In the example above, Thursday is second and Friday is the darkest. You will get a view of Friday if you post on Thursday. However, posting on Friday will give you views of Saturday. This is clearly a bad day as shown in the graph.
Interesting read: YouTube Analytics to Outrank Your Competition
How do you find the best time to post on YouTube?
Okay, so you’re new to YouTube. Or maybe you don’t have enough viewers daily for the “When your subscribers are on YouTube” report. What can you do to find your best time?
You can crunch some numbers manually.
YouTube analytics will also have a section called “Real time” located on the right-hand side of the ‘Overview tab.
It displays the number of views that you have received in each hour within the last 48 hours.
To see the patterns of visits across a week, I recommend keeping track of this data for a quarter or a month in a spreadsheet. You will then be able find the best day and time for your audience.
You can also use the average best time for data to start tracking. Check to see if this universal time works in your niche.
How are you going to manage so many posting times? We have the answer. Continue reading.
How can you stay consistent at multiple best times to post?
Marketers must post consistently. It is still a distant goal for many marketers. It can be overwhelming to choose the best time to post on Youtube.
It’s fine for one channel on Youtube, but it can be quite nerve-wracking to test times with multiple accounts and deal with other social media networks.
SocialPilot is here to save the day!
This is your one-stop shop for scheduling Youtube videos, shorts and other content.
You can use its scheduling feature to A/B-test the best times for your audience so you can choose the right time.
SocialPilot is great for automating scheduling to post multiple times, as well as A/B testing the best times to upload to your YouTube Channel.
Social media marketers all know that social media automation tools can be a great tool. They allow you to post in various formats and at different times.
SocialPilot has many other features that will save you time, especially if your agency is a social or digital marketer.
Why not give it a try?
Video marketing can be difficult. It takes a lot of time and effort to export one video.
It is important to make sure that your video has every chance of success. This includes finding the right time to upload to YouTube.
These are the best times for your YouTube videos to go live.
Take inspiration from the most popular times, analyze your data using YouTube analytics and get started with your YouTube marketing.
Remember that posting at the right time is only one way to get you noticed. It is a chance for you to showcase the high-quality content that you have created. It all boils down to creating quality content that your audience will enjoy.
SocialPilot can be used to schedule Youtube videos and shorts, which will help you increase your Youtube marketing results.
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