How can online platforms be used by businesses to improve or build their reputation? Through Online Reputation Management. ORM is a way to promote a brand's positive image online. User reviews are an important part of this process. According to reports, 92% of customers will not use a business with negative reviews online. This blog post will explain what online reputation management is … [Read more...]

I spent a lot of years not showing up authentically in my career and business. As a Black, queer man who had dreams of being a professional baker, I was afraid my identity would hold me back. I didn’t see people who looked like me in the food industry. When I entered professional kitchens, I just wanted to be seen as someone dedicated to learning and advancing, without being … [Read more...]

We are all searching for a feeling of belonging. Even in marketing. Who would have thought? It doesn't matter if you're a novice in marketing or an experienced professional, the ever-changing world of marketing can be exhausting. It doesn't matter how you cut it, we all seek connection. Like the peanut butter on your Nutella toast, community is what you need to be successful. It adds a new … [Read more...]

src="https://buffer.com/resources/content/images/2022/11/christin-hume-Hcfwew744z4-unsplash.jpg" alt="Saying "No" Instead of "Yes" Helped Me Build a Six-Figure Business"> It's common knowledge that leaders are known for saying "no" a lot. But, it's not enough to just hear it. You have to actually experience it. Before I started using the word "no" with intention, I didn't believe that it was … [Read more...]

Many SaaS companies have made content a standard marketing channel. ProfitWell predicts that content-based companies will see a 30 percent increase in growth and a 5 percent greater retention rate than those who don't use content marketing. Content marketing is changing rapidly. What worked for SaaS companies years back may not work today. After spending five years in SaaS content marketing, I … [Read more...]

[TAG0] In recent years, business emails have played a major role. It allows you to communicate effectively with your employees, coworkers, partners, sponsors, and other business associates. Emails are essential for running a business. Business emails are an integral part of the workday for more than 25% who work remotely. This channel is preferred over text and video calls. Emails to business … [Read more...]

Google may have given the cookie another temporary stay, but it is certain that its demise is imminent. However, many people are still not prepared: A recent survey of 500 CMOs from the UK and the US found that almost half of them aren't ready for the day cookies disappear. They're not the only ones. The waters are murky because of repeated delays and lack of clear roadmaps for long-term, … [Read more...]

30-second summary: It is impossible to predict any timeframes without knowing your client's goals. Before making a commitment Before you give any time estimate , there are many "it depends" that you need to discuss with your client. The following factors can impact the time it takes to get SEO done: site's age, past history with SEO and Google … [Read more...]

[TAG0] Content is the foundation of digital marketing. Your marketing efforts will be more successful if your content is smarter. Good content can help you build brand awareness, brand authority and a loyal following. It's more than just creating content for your company. You must also know which type of content you should produce for each platform to get the best results. It is not a … [Read more...]

Buffer's podcast Small Business, Big Lessons explores the journeys of small business owners to discover the biggest lessons from their experiences. Check out episode seven here. Today, businesses are not just known for the products and services they offer, but consumers also take into account a company’s values and morals. According to a recent study done by Ipsos, people believe brands … [Read more...]