You want to make sure that your marketing strategies are effective to increase sales and profits as a marketer, or business owner. There are many marketing strategies that you can use.
Social media is one of the most powerful marketing tools in today’s digital age. Facebook is the leader in social media because it has the largest number of users. This makes it easier to reach a larger audience.
Facebook marketing is a powerful social media marketing strategy. How do you achieve this?
Here is where Facebook dark post comes in. These posts can be used for prospecting and retargeting, which is a highly effective marketing strategy.
What are Facebook dark posts? How can they help your business?
Let’s see what happens.
What is a Facebook Dark Post?
While the name may sound scary, Facebook’s dark posts are far from evil. Because of their work, they are called dark posts.
Facebook dark pages or unpublished page postings are targeted ads that don’t appear on the advertiser’s timeline or in the timeframe of his followers.
Dark posts are targeted and will appear on the user’s feed. These posts differ from organic posts and are labeled sponsored content.
Dark posts can include text, videos or photos as well as links to company websites.
How to create a Facebook Dark Post
A Facebook dark post can be created in the same way as a regular ad. Here’s a step-by step guide to creating a Facebook dark post.
Step 1: Go to the Ads Manager
Accessing Facebook’s ads manager is the first step in creating a dark post.
The ads manager is a tool that allows you to manage all ads on Facebook and other platforms.
Open the drop-down menu in the top left corner and choose the “Page Posts” option under “Create, Manage.”
Step 2: Configure your Dark Post
At the top, you will see “Create unpublished page post” To create a dark post, click on the link.
Enter your ad details. Select “Only use this article for an advertisement.” This ensures that your post is not made public.
Step 3: Select or Create Audiences
If you have created ads before, you can still use the segments from your previous ads. If you’re new to creating ads, however, you will need to generate audience segments.
You can also specify the age, gender, location and languages of your audience.
You can select audiences > create audiences > custom audiences > Facebook page. After this, you will be asked to create and segment an audience.
Step 4: Post Optimization
Next, optimize your post. You have a few options.
- Do a split test of your dark post and, based on the results, optimize it accordingly.
- SocialPilot allows you to analyze your posts and select features that will maximize your ROI.
- Resize and reconfigure your audiences.
Why should you use Facebook dark posts?
Advertisers looking to reach a targeted audience and not disturb their followers can use Facebook dark posts.
Facebook dark posts allow you to create ads that aren’t required to be posted on your timeline but which your target audience can still see.
Let’s take a look at some of the reasons to use dark posts.
1. Segmentation of Target Audiences
A Facebook dark post has many benefits, including its targeting capabilities.
You can target your audience with a Facebook dark posting. Instead showing your ad to everyone, you can only show it to those who have selected you.
You don’t want to overwhelm your audience with messages that aren’t relevant to them.
You must specify the age, gender, and interest of your target audience when you post a traditional message to targeted audiences. If you are looking to grow your business, don’t underestimate the importance market segmentation.
A dark or unpublished post on a page allows you to add additional specifications. You can also narrow down the list by specifying specific categories such as town, university, or job title.
2. A/B Testing
It can be difficult to determine why your Facebook ads are not getting enough responses. Using Facebook dark posts can help you find the cause by using A/B testing.
Split testing (A/B testing) involves two groups: a test and a control group. These are also known as groups A and B.
It is possible to create two versions of the exact same post and a Facebook dark post. You will then divide your target audience into control and test groups, and send the ads.
You can try different headlines, such as a dark promotion for a sale. Send a position that has a “Year End Sale” headline to group A, and a headline about the Christmas Sale to group B.
You can use A/B sampling to specify your audience and collect vast amounts of data. The data can be used to optimize your digital marketing strategy and social media. You can change the call to action button with A/B testing
Large banners are often displayed at the top of landing pages. A poorly placed banner can cause more damage than good as it takes up too much space.
Humana, a company that provides healthcare insurance, decided to try out landing page banners.
Humana used a banner that had a lot of copy and a weak CTA with no clear message.
The business decided to simplify the message for version B.
This variant received 433% more clicks than A.
After being successful, the business decided to try variation B.
Humana modified the CTA text for variation C to include more aggressive language such as “Shop”.
This strategy was chosen because Medicare applicants have very limited time and can make a decision quickly.
Due to the language change, clickthroughs increased by 192%
3. Increased ROI
Facebook dark posts don’t directly increase your return-on-investment when compared to boosted ones.
Grown posts, on the other hand, can receive organic impressions that are seven times higher than those of dark posts and nine times as high as dark ones.
This ignores the immense amount of data dark posts provide to influence future content, even boosted posts. These posts are therefore a smart investment that will provide a better return on your investment in the future.
Dark posts, however, offer more data, which can help you improve your ROI. These posts can be considered an investment, which will yield a higher ROI in the future.
4. Social Media Profile Optimization
Facebook dark posts can help you gather valuable data about your target audiences that you can use in all your social media campaigns on Facebook, Instagram and Twitter.
But before you use the A/B testing results on all social media platforms, it is important to remember that audiences are different on each platform.
An ad that works well on Facebook might not work on Instagram. Instagram is more focused on videos and pictures than text, while Facebook blends all three.
Ensure that you maximize the data obtained from A/B testing and conduct more detailed research about your audience.
5. Keeps your page clean and organized
Your organic and boosted posts will be displayed on your Facebook page. Promoted posts are organic posts that have been promoted to increase reach.
Buffer posts can be visible on your timeline, which is a problem. Too many boosted posts can make it look untrustworthy to followers.
Here is where a dark post can be beneficial.
A Facebook dark post is a post that you create to separate it from other organic and boosted content. Also, by specifying your target audiences, you can hide the post from certain followers.
The target audience can be specified so that the post doesn’t look like an advertisement. It is relevant to their interests and needs.
Are you ready to create a Facebook Dark Post
Facebook dark posts can be a great way to reach your target audiences and collect useful information that you can use to promote and organic content.
Dark posts can be used to promote your brand without spamming your audience or your timeline.
SocialPilot is a great tool for managing social media. You can easily create, post and analyze your ad.
We hope you found our guide to Facebook dark posts helpful.
Are you ready to capitalize on Facebook’s dark posts and other features?
SocialPilot’s first article was A Quick Guide to Facebook Dark Posts 2023.