src=”https://buffer.com/resources/content/images/2022/12/ASK-BUFFER-01–1—1–2.png” alt=”Ask Buffer: What is the Best Way to Grow on Twitter? “>
Today’s Ask Buffer is a great question that we received from a follower about growing on Twitter. Buffer has a large following on Twitter, and we love the ease of interacting with our followers. Twitter is a great place to market – it allows brands and content creators to interact with consumers and engage in conversation.
Nearly 450 million people use Twitter monthly. This makes it an excellent platform for anyone looking to promote their business or passions. This blog will help you if you want to achieve exactly that, but don’t know how to manage a successful twitter account. This blog will cover what you need to do to increase your followers on Twitter and give tips on how to create the most engaging tweets.
Your Twitter account should be consistent to grow.
Twitter thrives when you tweet more often. RivalIQ examined various industries and found that the average posting rate was five tweets per week. Sports brands received the most engagement from Twitter, with an average of 41 tweets per week. This data shows that Twitter accounts who post every often are more likely to get higher engagement rates.
We recommend that you keep a regular schedule for your tweets, as well as posting content frequently, to grow your Twitter account. This establishes expertise, credibility, works with algorithm, and helps build your brand voice. These are just a few of the many benefits.
You can position yourself as an expert
To grow your Twitter account, the easiest way is to get more followers. The only way to do this is to join Twitter’s community. Twitter is different than other social media sites in that it is a network of real-time information exchanges. Users will be more likely to find your Twitter account and start following you if you have more information about your business.
Our Twitter account has been an information hub for our followers over the years. It is where we share information about Buffer’s culture and products, as well as our latest blog posts. We also connect with small businesses. Since 2010, we have been tweeting regularly about social media marketing, remote work, and small businesses.
You can also position yourself as an expert on Twitter and grow your followers by posting more frequently.
Consistency is the key to credibility
Think about your favorite accounts on Twitter and other social media platforms. Their content is likely something you look forward to on a regular basis. You’ll also find that Twitter users are more likely to notice your account if they receive valuable content on a regular basis. You’ll gain trust and traction as you keep sharing content online.
We recommend that you choose the best time to tweet so you reach your audience more effectively.
Use the algorithm to your advantage
It is no secret that most social media algorithms consider consistency when determining which content to promote. This means that the more you share, your account will appear in the feeds of your followers.
In a Twitter blog, it was stated that certain tweets are more likely to be shown to users if they have interacted with the author’s previous tweets. Your goal should be to publish engaging content to your followers. Your tweets will become more prominent on their timelines as they like, comment and retweet them.
Your brand voice should be developed
You’ll start to develop your brand’s voice as you continue to tweet on your account. This is how you communicate with followers. By creating this voice, your audience will be able to build a stronger connection with your business.
Your Twitter followers will recognize you tweets and might even follow them on Twitter. Your tweets will be more visible on Twitter, which will give you a better presence.
Here are some best practices for creating content on Twitter
After you have committed to a regular Twitter schedule, it’s time to decide what to tweet about. Here are some strategies and suggestions that can help you create engaging Twitter content.
Useful and relevant content should be shared
You want to ensure that your posts on Twitter are valuable and provide insight for your followers. You have many options to do this. We’ll show you some examples from small businesses and content creators.
Use your strengths and expertise to help you succeed
People will follow your Twitter account only if you tweet about timely, relevant, entertaining, useful, and timely topics.
Kaleigh Moore is a content writer and strategist who regularly posts on Twitter about marketing. Below is a tip she shares about maintaining a website’s about page.
The Asian Law Caucus, a non-profit organization that focuses on social justice for minorities, regularly shares updates about political and social news in the Bay Area. This is a great example where the org has repurposed a blog post on their website into tweets.
Use Twitter threads to leverage
Twitter users are likely to consume dozens of Twitter threads every day. The website is very popular with threads and they should be used when a single tweet doesn’t suffice to express your thoughts. A thread is simply a collection of tweets that connect to tell a story, express an opinion or provide factual information. It’s one way Twitter users communicate and share information.
His Twitter account helped Jack Appleby grow his impressive career as social strategist. He was known for creating detailed threads that analysed a variety of marketing topics. This thread is about Microsoft’s handling of a leak regarding Xbox.
Professor Olomi, in a similar fashion, has increased his Twitter following through writing numerous informative and entertaining Twitter threads on ancient Islamic astrology.
You want more ideas for creating great Twitter posts? We have a blog post about this topic.
Use the most popular hashtags
Twitter is a constant buzzing place with popular conversations. It’s easy to join a larger conversation on Twitter by using popular hashtags, but limit it to one or two hashtags per tweet. This allows other Twitter users to find your account easily. You can find inspiration for what you should tweet by visiting the explore page.
While it may not be appropriate to engage with every trending topic, you should try to tie it back to your brand. Jamba Juice shared this post about Euphoria, the show that was the most tweeted about show of the decade.
Get to know others
Twitter is a great platform to network with customers and businesses that are similar to yours. You can build a community on Twitter to help you increase your tweets and make stronger connections with other users.
Support your peers and partners
The Twitter account of the Lower Eastside Girls Club is a great example of how to effectively network on the site. They are constantly engaging with partners organizations via their timeline. They shared this tweet in which they tag Bronx Bound Books and share a photo from a recent event.
Follow like-minded organizations
You can increase your Twitter reach by retweeting content shared by like-minded organizations. It is also a great way to create community. There’s a greater chance of receiving reciprocation if you tweet others.
The Lower Eastside Girls Club reposts content from NYC Ferry and highlights their food pantry program.
Retweeting can be a powerful strategy, but it should be used in moderation. If your Twitter feed is full of content from other people and does not contain original tweets, people won’t be interested in following you.
If you are thinking about what content you will create on Twitter, including ways that you can include your peers in the discussion will help you fill your content calendar. It’s also a great way for you to network on the site.
Start a conversation with your followers
Engaging with your Twitter followers is a simple and effective way of creating more content. Interacting with your followers on Twitter can help you build a stronger relationship, which can lead to more brand awareness and loyalty.
Mitra, our social media manager, is constantly engaging with the Twitter community through asking questions and getting feedback.
We have also created a hashtag to allow Twitter users to ask questions about social media.
Tech Ladies founder Allison Medina does an amazing job of interacting with her followers via the platform. She regularly gets their feedback about what she should write about for her newsletters.
You can show your followers that you value their input by directly conversing with them.
It’s okay to not get all the answers you want from your followers when you ask these questions. It doesn’t matter how many responses you get, the important thing is to try and open a dialog with your community. You can keep tweaking your tweets until you find what resonates with your followers. You can get input from your followers by using Twitter polls.
When you hear back from followers, do your best to reply to each comment. It will make your followers feel heard. These are the best ways to respond to comments on social media.
Make content just for Twitter
You need to be strategic in your content creation and use it to grow Twitter. Although it is fine to reuse content from other channels and post them on Twitter, you should also be creating original content for Twitter. This will enable you to tailor your content to your Twitter audience.
We started #BufferChat years ago on Twitter. Recently, we brought it back to commemorate Buffer’s 12th anniversary. Phill, our product marketing manager, spent time talking to our Twitter community about the latest feature – ideas.
We have found that the hashtag has helped us build community and we get a lot of engagement. It can be great to schedule times for your followers to chat about specific topics.
Although it is great to tweet about small businesses, we recommend using Twitter’s many features to create new content for followers.
Twitter user @LoveofDivine shares her expertise on astrology with her followers via Twitter Spaces. Spaces enable live discussions, which makes it more interactive. This is a great way to change up your content and connect with your followers in an entirely new way.
Use visuals for your tweets
You may have noticed that the majority of tweets shared in this blog post contained images. Twitter claims that 97 percent of users are drawn to visuals on the platform. Although Twitter is not as visually appealing than Instagram and Pinterest, tweets that have media attached – such as pictures or videos – get 3x the engagement.
These are the best ways to include pictures and illustrations.
- Make sure that your photos are correctly cropped for the site
- Include image and video descriptions (also known as alt text) for all media you tweet about
- Stay away from stock imagery
We hope you found this Ask Buffer useful for growing your Twitter profile. Buffer allows you to schedule tweets and threads on Twitter. Get started now for free
Use the hashtag #AskBuffer to let us know if you have any social media questions!
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