This is something we all know : Linkedin has unrivalled networking capabilities when it comes creating new B2B marketing opportunities.
A Linkedin survey revealed that LinkedIn was the most effective channel to drive high-quality leads for 40% of B2B marketers. It also has 2x more conversion rates than other channels.
Everyone wants a piece. It’s becoming more difficult to get views on your Linkedin posts and profiles.
How do you get noticed by Linkedin?
This article will discuss powerful strategies to increase Linkedin views.
First, we will share tips for increasing views on your Linkedin Page. Next, we will move on to more actionable tips that can help you get more people to notice your Linkedin posts.
Let’s get started!
How to get more views on LinkedIn Profile Pages.
You will be severely missing out on potential LinkedIn views if you don’t have a complete LinkedIn page. Let’s discuss how to optimize your profile pages.
1. Improve Your Linkedin Profile Image
LinkedIn claims that a professional-looking logo or photo friendly will get you 21x more views than if there is no. This will result in a 9x increase of your connections, which makes it 36x easier for you to get a message.
Here are some tips to make your Linkedin profile stand out.
- Your photograph should look professional but be approachable.
- Make sure to use a professional headshot and a smartphone portrait filter.
- Photos should be well lit and have a simple background.
- You can personalize your cover photo with company logo, nature or city skyline.
2. Record a video message
LinkedIn users can also scroll down to see a video message and click on it. You can share your thoughts, feelings and opinions on the LinkedIn platform
This is Barb Gray Smith, a LinkedIn consultant.
3. Use the Voice Recording Feature
You can also record a message to your LinkedIn audience for up to 10 seconds. This feature allows you to get in touch with LinkedIn users more personally.
4. Create a catchy profile headline
For users who want to increase the number of views on their LinkedIn profiles, headlines are a great tool.
Your headline is your message. What are your strengths and weaknesses? This is the question you should be asking.
Your profile viewers would like to see a little bit of you and your influence. This is a great opportunity to do just that.
These are some tips for making your headlines more effective.
- Keep it short and keep your headline to a maximum of one or two sentences.
- It will grab the attention of potential viewers if you write something memorable and catchy.
- Your career path and unique qualities will show LinkedIn users your personality.
This is a great example of a captivating headline.
It is professional and straight to the point. However, it also includes some humor by replacing “world” with “TAG2”.
5. Add hashtags to your profile
LinkedIn allows you to highlight up to three hashtags on the company profile. This is a way to let LinkedIn know that your content should be trending.
You can access the Edit section on your company profile page by tapping ‘Hashtags’.
LinkedIn now lets you add five highlighted hashtags to your personal profile using a feature called “Creator mode”. We will explain how to use this feature under the “FAQs” section.
6. To share your story, use the summary section
Do not be afraid of expressing your enthusiasm for the work you do. Positive attitude is contagious and can make a big difference in how LinkedIn profiles are viewed.
Here are some tips to share your story in the Linkedin Summary Section:
- Share the most important experiences you’ve had during your career and company journey. This will give your viewers a sense of where you have been and where you are headed.
- List your most notable achievements and mention companies you have worked with as well as the ones you are currently working for.
- Be vulnerable and share. This will help your viewers get to know you better. Being open can also be a great trait as it shows how approachable and personable you are.
- Include data about your progress both as a company and as an individual, and tell your clients and community how you have helped them.
- A call to action in your summary section can be a great way to get people or businesses interested in your product.
- Optimize your summary for specific keywords. Your brand should be associated with your interests. This will increase the chances of your page appearing in more Google and LinkedIn searches.
- To deepen your relationship with your viewers, use humor professionally and effectively. An alternative to the more serious corporate environment, a lighthearted approach can be healthy.
Below is a great example by Karen Abbate, Creative Director at Wunderman Thompson.
Karen’s summary is full of enthusiasm. Karen discusses the things she loves and hates. She uses humor well and is able to share her vulnerability and personal story with her audience.
She also seamlessly incorporates her personal and professional experiences into her description. This is a great way to show readers how to get more LinkedIn views by sharing their stories through the summary.
7. Connect with your target audience by finding them
Start by understanding your target audience.
It is important to take the time to get to know them by identifying their strengths and weaknesses. This will include basic demographics such as their work location and job position. This information will allow you to better build your content.
Expanding your network is one of the best ways to increase your Linkedin views.
This will allow you to increase the potential number of people who are likely to engage with your content. You will increase your LinkedIn presence if you connect with other people and groups related to your interests.
Let’s get started:
Tutorial on Target Audience Search
Use the search bar at the top right of LinkedIn to search for the topic of your interest. We searched for the term “digital marketing” in this example.
You have the option to refine your search by clicking on certain filters. Once you click the icon, you can scroll through all the filter options.
Filtering is also possible for’Businesses‘ and’Groups_, as well as’Posts_, &’Events_’. This will allow you to connect with other people who are active in the field.
To refine your search, click on the’All filter‘ button right next to the first button. This button lets you filter your search by the Location’, the Industry and Job Function you are interested in, and the Experience Level of LinkedIn users that you are searching for.
How can you get more views for your LinkedIn posts?
We’ve already shown you how to optimize LinkedIn profiles for more views and engagement. Let’s now look at how you can do it for your posts. We’ll start by explaining the basics of LinkedIn and what you can do to make it work for you.
1. Learn the LinkedIn Algorithm
How to increase views on LinkedIn posts is a huge factor. Mandy McEwen, a LinkedIn expert, says there are three main factors that surround the LinkedIn algorithm. These are:
- Personal connections LinkedIn will share your post to your connections and people with whom you have interacted.
- Relevance Using LinkedIn bots to determine the relevance of your content to your target audience, they look at keywords and hashtags in your post as well as any comments made by people who have commented on your post.
- Chance of engagement – LinkedIn uses the number of views, likes and comments it receives in the first hour to determine how likely your post will get engagement. This shows LinkedIn that you post is engaging users and causes it to appear more prominently in other people’s newsfeeds.
Mandy also recommends these quick tips to make LinkedIn’s algorithm work for you and not against you:
- Make your content readable and organize it in Spacing out sentences in your posts makes it easier for people to understand. Use bullets and emojis to make your sentences shorter. Then, space between each sentence with spaces.
- Encourage people click on the “see More” button – Clicking the “see More” button is a micro-engagement that LinkedIn has included in its algorithm. You should try to stimulate curiosity. Write questions, and then include the answer in the “see more” section. Or create a hook that appeals to your target audience’s interest.
- Do not lead off the platform – The LinkedIn algorithm does not reward third-party hyperlinks. Instead of including third-party links within your post, you can put them in the comment section. This will ensure that you are not penalized. You can also make a call for action in the post, such as “click the links in comments to see more”.
- Leave at least four hours between posts – If you post multiple times per day, it is important to allow at least four hours between each of your posts. LinkedIn algorithms only favor one post within a 4-hour timeframe, so your content won’t get the most views.
2. Introduce/re-introduce yourself to the platform
Judi Fox, a LinkedIn expert, says letting your audience know that you are going to be more active on LinkedIn is a great way to start building a following.
This announcement will be used to ask for recommendations on who you should follow, engage, and connect with via this platform. Use hashtags that are relevant to the communities and ideal users you want to attract.
Here’s an example Judi gives:
This powerful post encourages engagement and tagging. It can also help you connect with people you don’t know, which is how you expand your network and increase your views on LinkedIn.
3. Use hashtags correctly
You’re missing valuable opportunities to increase your LinkedIn view count if you don’t already use hashtags. Make sure you do it right.
- Use hashtags only at the bottom of your post . This is because hashtags can become hyperlinks and your viewers may click away from your post.
- Hashtags must be included in the post in order to be rewarded with the LinkedIn algorithm. Hashtags placed in the comments section will not be rewarded.
- Limit it to 2 lines of hashtags per post. Any more than this may make your audience feel overwhelmed.
- LinkedIn will remove any post that contains more than nine hashtags. – Use nine hashtags or fewer to ensure visibility.
Latasha James is an online educator, content creator and social media influencer who showcases these hashtag tips in a post.
4. Learn the three categories of content strategy
There are three content categories that you can use to create different LinkedIn-based content:
- Industry insights – This type of content provides news relevant to your industry. However, you can also add your opinion as an individual or company/brand to the post. You can also link to any podcast, conference or event you have just listened to.
- Storytelling – This type of content can include sharing customer stories or employee stories or personal stories. It also includes the behind-the scenes of your business like sharing what your team is working on, or your experiences.
- Relatability – This content shares things that are relatable and things that are funny or that share your interests. For example, books you’re reading, podcasts you’re listening to, and so on.
What ties the three categories together?
Each category has a human component. LinkedIn communities are interested in your opinions and thoughts on current news and articles. They want to see your current projects and your stories.
This is an example of a post by Leila Hormozi, a serial entrepreneur and social media influencer.
This post would be considered relatability because Leila is sharing her vulnerability with her audience while at the same moment, she uses her vulnerability to teach. People can relate to feeling less than 100% confident in their jobs. Leila offers valuable advice to her audience on how to overcome those feelings, particularly from her position of CEO.
5. Make use of LinkedIn’s content types
LinkedIn users will engage more with content that is of higher quality. This can lead to increased reach and views for your profile.
How well you communicate your ideas and offer value to your audience will determine whether or not your content is popular.
This section will discuss the best content types to maximize engagement in your posts and increase LinkedIn views .
Text Posts can engage your audience
It’s crucial to get people to read your content strategy as you want them to click on the “see more” button to view the rest of your post.
These are just a few of the many ways you can draw your readers in with text posts.
- Talk directly to the reader. People love to feel that your content was written just for them. This is a chance to connect with your audience, encourage them or offer expert advice.
- Tell them a surprising or interesting statistic. This is a great way for you to grab their attention and get them curious about the topic that you’re discussing in your post. To encourage them to click on the button, you can also provide the answer in the “see more” section.
- Ask your audience to answer a question. This will spark curiosity and give you an opportunity to respond in your post. Asking your audience their opinions can also encourage engagement.
- You can appeal to your readers by disagreeing or agreeing with the latest norms, beliefs or opinions of experts in your field.
- Use listicles– Write about what you think and then give a list with numbered steps or answers. For example, you might say, “Here’s my morning routine as CEO”, and then list the steps that you follow in your morning routine.
- Use the blog approach. Using the ‘listicles approach’, encourage people to read your post and treat it as a blog post.
Take advantage of the power of video
Videos are a great way to build trust and connect with your audience visually. These simple tips will help you increase the number of views for your LinkedIn posts.
These are some ways to make your Linkedin videos more engaging:
- Be sure to post native videos. The LinkedIn algorithm does not reward externally-linked videos when they are included in a post. Instead of posting a YouTube link on your post, upload it directly to your post.
- Videos that are shorter than 3 minutes perform better. If your video isn’t performing well after you have tested it, trim the material into smaller videos. Then, post the content again. This will help you gain more traffic to your content.
- Include captions/subtitles to your LinkedIn video. Many people might be viewing your content at work, or in public spaces without headphones. You can upload the SRT file directly to LinkedIn, or edit the captions within the video using a video editor program.
- Pay attention to the text you use in to draw your readers. Your audience can also benefit from knowing how long the video will be, such as “Best of all, it is only 35 seconds in length.”
This is Neil Patel, a digital marketing expert and social media influencer.
This video is shorter than 30 seconds and contains a fraction of the content that he had taken from a longer video. His hook is great and draws in his audience. He also uses the “unpopular opinion” hook approach. Captions are included. This post is optimized.
Get More from Linkedin’s Carousel Documents
Documents are such an effective form of content that users can go to your profile and see past posts. They also have a featured section in the LinkedIn newsfeed.
These files can be swiped visually, so you can create a carousel-type post. There is a big difference between a LinkedIn carousel and other sites. It can be either an uploaded pdf or word document.
Document carsales strengthen your relationships with your audience. The tips you share can prove to be very valuable and often leave them wanting more. Let’s talk about how to increase your LinkedIn views using this content type.
SocialPilot’s free tool Thread Magic allows you to repurpose Twitter threads on Linkedin. With just one click, your Twitter threads can be converted to PDF files that are ready-to-share on Linkedin.
These are some tips and tricks to make your Linkedin carousels swizzle-worthy:
- Carousel posts can be a great place to share actionable tips.
- You can give people a step by step list of the things they must do to achieve the goal you have set for them.
- Match the slides with your brand colors to make it more visually appealing
- Make sure to use catchy phrases.
Gary Vaynerchuk, serial entrepreneur and social media expert, has provided a great example of how to use some of the tips above.
Your final slide is a great place to include a call-to-action. This allows viewers to reach out to you or your company to learn more about your products. The last slide can be used to encourage people to interact with your post, as Gary shows below.
“Share” Your Opinion
Sharing is another important content strategy. When you share content on LinkedIn, the quality of your post is adding to it. This is what users want when they follow you or engage with your newsfeed. It’s important to remember this factor as you learn how to increase LinkedIn post views. They are looking for the unique perspective that you have on the content.
LinkedIn content sharing goes beyond sharing content from outside sources. A great way to showcase the content of your team members is also a good idea. You can share/reshare a post by a CEO, intern, or other professional who creates or shares content related to your industry on your company’s LinkedIn page.
On the other side,
Remember that LinkedIn does not reward third-party hyperlinks in posts when you share external links, YouTube links, news features and links to blog posts. Add these external links to your post in the comments section. Encourage people to click on the links below or upload them directly to LinkedIn.
Get More from LinkedIn Articles
Articles are one of the most powerful forms of content on LinkedIn. LinkedIn encourages you share it with other platforms like Twitter and Facebook.
Madeline Mann, a Linkedin trainer who is also a social media influencer, has some great tips for optimizing your articles.
- Write a quality title. Without it, people will not read your article. You can share your personal experience or how you achieved something. Or, you could talk about how another expert or company accomplished it. People are attracted to numbers and quantified results so make sure to include it in your title.
- Provide actionable tips. Your readers need practical advice that they can use immediately. Provide examples and details for each tip. However, you should be concise and clear. People like a simpler read.
- Make it accessible – The most effective articles can be broken down into smaller pieces using different header sections and bullet points in quotations.
- Add visuals to grab attention and help you make your point. Do not use stock photos. Instead, replace them with actual statistics and examples.
- End with an appeal to action. This is a great spot to promote yourself. You can add your bio, websites, contacts, and links to other relevant and helpful resources that you have created.
Madeline has a great blog post.
People are attracted to Madeline’s catchy and engaging photo before they click on an article post. The title speaks to her accomplishments and sparks interest in readers.
Optimized LinkedIn articles can go viral beyond LinkedIn. The best part is that an article can be shared and reshared to increase its exposure.
Understanding your Audience using “Polls”
A poll is another powerful way to increase the number of views on LinkedIn posts. You can use polls to gather data and audience research, ask marketing questions and get tons of engagement from your LinkedIn community.
Keep your posts short and sweet. Keep your posts simple.
Vendy uses the last option to ask readers for their opinions on the question. This is a great way to encourage people to participate in the discussion in the comments section. To make her poll more visual, she uses emojis.
You can also encourage engagement by adding your opinion to the post and asking your LinkedIn audience for their thoughts in the comments section.
These are some great ideas for poll content:
- Branch events
- Global events
- Industry news
Your poll will be more viral if you have any momentum that can be piggybacked on. A poll should be created once per week if you are a frequent poster on LinkedIn. You can post twice per month if you don’t post as frequently.
LinkedIn Live video is the next content strategy that will increase LinkedIn’s views. Why? Let’s have a look.
Live video on the advantages of Linkedin
- This is a great way to build your community, authority in your field and trust with your users.
- LinkedIn Live receives 7x more responses than native videos, and 24x as many comments.
- It’s also great for repurposing content, as you can use your LinkedIn Live video’s best snippets to create mini videos.
6. Learn the best time to post to LinkedIn
It is possible to have a significant impact on the success rate of your LinkedIn post by changing the time and day you post.
Yes, There are times and days when your audience is most active on Linkedin.
What is the best time to post on Linkedin ? There is no single answer. To find the best time to post on Linkedin, you should look into your analytics section.
To give you an idea of the best time to post to Linkedin in different industries, here’s the average conclusion:
Are you finding it difficult to schedule Linkedin posts at the most convenient times for multiple clients? It’s not easy. There are multiple times slots and sometimes they are spread across different time zones.
SocialPilot’s LinkedIn Scheduler will automate your posting and save you the hassle of manually sharing your Linkedin posts. You can then cover the best times for multiple clients across multiple social channels using a single dashboard.
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It doesn’t matter if you post via your personal profile or company profile page, you must respond to any comments made .
This strategy is not used by most people or businesses. Practicing these good habits will make you stand out from the rest of LinkedIn users and will increase your content’s visibility on LinkedIn.
Useful commenting techniques:
- Reply as many comments as you have in your content. This will activate the LinkedIn algorithm, which will make your post appear more prominently in other people’s newsfeeds.
- Reply to posts that you or your company have tagged in – This is a great opportunity to engage with LinkedIn’s audience and increase your visibility.
- Comment on any posts that feature your hashtags. This will allow your content to continue trending in other people’s newsfeeds.
This was Aja Frost’s Content SEO strategy at Hubspot. She was able to increase her LinkedIn views by 425% using this strategy. These are Aja’s top tips for commenting.
Aja’s Comments Tips
- Do not agree with everything others post – Read their comments.
- You are allowed to disagree with some comments. But please be polite.
- Promote your product or service naturally.
- Be specific . People will not read comments that are irrelevant .
8. Use tagging but be careful
The LinkedIn algorithm will increase exposure if a tag company or person replies to the content within the comments section. But, you should consider some expectations before tagging someone in your posts.
Quality content is the most important thing. Do not tag others in content that isn’t excellent. LinkedIn may penalize you if the groups or people tagged in the post do not engage with the content or untag themselves.
What does mean?
Your post is allowed to air for 24 hours before the platform decides whether it’s up-to-standard. This inevitably reduces your audience’s potential LinkedIn views.
The bright side is that if the tagged people engage with your post they may be more interested in it. This will help you gain their attention as well as their networks’ attention. This is how LinkedIn can increase its visibility across the entire platform. A group can interact with a post that they have tagged in and it will appear on their news feeds, which leads to more LinkedIn views.
LinkedIn is home to so many businesses and marketers around the globe that you need to optimize your profile and posts in order attract as many people like-minded as possible.
These strategies will allow you to see dramatic increases in your network’s viewership and network.
Attention is a highly sought-after resource in today’s online marketplace. Make sure you take the necessary steps to get noticed.
We hope you felt more confident understanding how to increase your LinkedIn views. SocialPilot is a great tool to help you get better results on LinkedIn.
SocialPilot’s first article, How to Increase LinkedIn Views for Your Profile and Posts: A Beginner’s guide appeared on SocialPilot.