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Social media marketing has become the norm with more than 4 billion active users. No matter what niche they are in, businesses are constantly improving their social media marketing strategy to drive quality traffic and customer engagement.
But, is social media enough? It is not!
Marketers need to scale quickly and get mass visibility in a tough market.
You can still be a huge hit on social media. It has a global penetration of 57%.
This means that social media is used by more than half of the world’s population. Only problem is that you need to use the best social media marketing strategy.
We are here to help you find the best social media marketing strategies for businesses to bridge the gap, and close the loopholes.
Social Media Marketing Tips to Increase Your Traffic
Too many to digest? Keep watching as we break down these social media tips!
These social media statistics will convince you that it is worth it.
Did you know that social media is the most used daily activity in America? The average American spends 38 minutes a day on Facebook. It’s no surprise that 92% of marketers consider social media platforms important for their business.
It’s no surprise that 92% of marketers consider social media platforms important for their business.
Every year, social media networks continue to grow. It is essential to develop a social media marketing strategy. You will miss out on customers who are valuable and can offer rewarding results.
Let’s start with the top 15 social media marketing tips that will boost your brand and make your life easier.
1. Define your goals
What will you aim for if there is no target? It is important to understand the five Whys behind your actions. The driving force behind your social media marketing strategy will be your goal.
Don’t delay! Grab a piece of paper and write down your goals.
Before we move on, there are some things to keep in mind when setting goals.
- Be specific
- Set attainable goals
- Your goals should be measurable
2. Find out more about your target audience
Let’s now look at your audience. Your strategy won’t be successful without the support of your audience.
It is essential to build your social media strategy around the people you are targeting. The target audience will guide you in all aspects of your social media strategy, from which social media platforms to use to the content you create.
Are you still wondering why your audience should be the center of attention?
You must know your audience’s most pressing concerns in order to craft messages that resonate with them.
It is important to identify their concerns, questions, and problems. Connecting with the right audience is a major challenge for most businesses. You need to identify your ideal audience and the social networks they use in order to find them.
3. Choose your social media platforms wisely
While it is not essential to be present on every social media platform, what is important is to make an impact on the ones you are. This is one of the most important tips in social media marketing.
Let’s say your brand’s Instagram marketing strategy is the best. Instead of trying to reach as many people on different platforms, you should be focusing your efforts on that platform. It’s better to master one platform than to try to master them all.
It’s not the quantity of content that is important, it’s the quality! Substandard content will only make matters worse. Instead, plan and research your social media presence so that it aligns with your goals and appeals to your target audience.
Your target audience will prefer platforms that you choose. This is especially important when creating social media marketing strategies that are suitable for small businesses. Small businesses can’t waste their time on ineffective activities.
4. Social Media Marketing: A winning strategy
Multiple research shows that marketers who have a strategy documented are 538% more likely succeed. This calls for immediate action!
It is crucial to create a social media strategy that will help you realize your goals.
As you are preparing your strategy, think about the social media platforms that you will be posting on. Be sure to appeal to your target audience by aligning your posts with your goals.
These are some tips to help you with your social media strategy.
- Create a list for upcoming festivals or special days
- To provide a consistent experience for your audience, create a content theme
- Make a list of hashtags that you would like to use on different platforms
- It should cover your main events, features, campaigns, and other important matters
5. Create a Social Media Content Calendar
It is said that failing to plan is planning for failure.
Social media marketing is not about what you do. Without planning, it will fail! Use social media content calendars to plan and publish your content efficiently and timely.
Additionally, content calendars can be used to help teams collaborate more effectively and distribute resources efficiently. They also provide a deeper understanding of what works and doesn’t.
There are many templates available online that can help you prepare your calendar. To plan your content calendar, you can use SocialPilot’s or any other social media scheduling tool.
It’s great because you can upload images and set timings for posts on multiple social media platforms from one dashboard.
SocialPilot makes it easy to create and update the publishing schedule once per week. You can also set workflows and make last-minute changes all in one place with SocialPilot.
6. The Art of Storytelling
Stories are what sell, not products! Humans connect with stories. Brands create emotional bonds with their audience through the emotional connection they make. Stories are a source of inspiration and encourage interaction.
This is a great example of Airbnb that will get you all emotional. This animation is amazing and executed flawlessly. You can see how they communicate their message.
This isn’t the only way to tell your story. You can also move your audience in simpler ways. To build excitement and connect the entire story, you can share successive posts.
Here’s a sample of a tweet from Nike to grab their attention.
7. Humanize Your Brand
Despite all the digital advances making communication easier, it is still the emotion we are missing.
We mean to humanize your brand beyond what is displayed on the digital screens. Let your audience know what happens in your office. Introduce them to your employees and let them know who your brand is.
Brand stories aren’t sales pitches or ads. These stories help your audience to connect with you brand. They help them connect to your brand.
You can share your Friday plans and team-building ideas. Allow employees to take control of your social media and connect with the audience.
Check out SE Ranking’s Facebook page to see how they do it.
8. Use Emoticons
Emoticons exist for a reason. Emojis are used to convey emotion through facial expressions.
It is crucial to use emotions in a way that conveys the intended tone and emotion. Written texts can easily be misinterpreted if they are not properly formatted. Here is a small example.
- You’re an idiot!
- You’re an idiot!
These phrases contain the same words, but they use different emojis to convey separate messages.
The emoticons are what make readers more interested in your content. These emoticons can be used in your next writing.
9. Use the tools to empower your strategy
Social media tools will be your salvation. Imagine yourself posting on 8 different platforms, each time manually, 3 times per day.
What a nightmare! You’ll do nothing but publish hastily and not produce any real results.
Instead, let’s make the mundane work fun by using the tools! Yup! It is possible.
Automate as much as possible. Schedule your social media updates in advance.
Social media scheduling tools such as SocialPilot allow you to automatically post your updates to all of your social accounts. Then, analyze the results using their analytics.
The whole point of tools is to plan ahead. You can plan, create, schedule, and publish posts to your content calendar. Scheduling tools include a built-in content calendar, which makes it easier for you to keep track of your posts.
You can schedule your tweets, tweets and posts for the month in one place. This will help you save time and allow you to be more productive.
10. Embrace Your Mistakes
Humans make mistakes. This is particularly important in today’s fast-growing social media world. Accept and apologize for your mistakes instead of trying to ignore them. Your customers should hear about your mistakes and work on them. They will be delighted to learn that you learned from your mistakes and are now providing better services.
If you make a mistake in grammar or miss a comma, don’t delete your post. People will likely like your post and notice your constant re-posting.
Worried about making bigger mistakes?
A product error, for example, or accidentally charging customers’ credit cards twice. In such situations, you must immediately respond. Post a message on your social media pages describing how you dealt with the situation.
Pamela Vaughan, a HubSpot employee, regulated her error. Instead of using her Twitter account, she accidentally posted a photo of her growing baby belly to HubSpot’s account. This account had more than 340,000 followers.
She didn’t let her shame get in the way of creating a blog post about her 15 minutes on Twitter. It received a lot of comments and shares.
Interesting read: Social Media Statistics to Improve Your Marketing Strategies
11. Optimize your post frequency
Each audience uses different social networks at different times. You need to understand their interests and who they are likely to purchase your products or services.
This is followed by a second set of questions.
- How often should you post each day?
- What kind of content should you publish?
- How many posts should you publish per day?
These are the most frequent questions social media marketers will be asked.
There is no one right answer. Your analysis, experience and testing of what works and what doesn’t for you will help you find the right answer.
Find the best time to post. This is crucial for your social media marketing strategy. For a successful marketing campaign to be implemented, it is essential that you publish high-quality content.
There were many studies that we found, each with a different timing and the recommended number posts per network. Below is the average frequency and timing.
12. Reduce the number of hashtags
If you are looking to organize your social media posts, hashtags can be a great option. Click on a hashtag to see all content related to that topic. Hashtags can be used to identify your brand and help you engage your followers.
You know what’s even better?
You get less engagement the more hashtags that you use. The acquired data is gathered by LINCHPINSEO in the following chart.
Too many hashtags can be annoying and reduce engagement. Avoid this by using 2 to 3 targeted hashtags per social media post and only use high-volume, relevant hashtags that you can generate with hashtag generator tools.
13. Each social channel should be treated differently
Many people believe social media is an effective distribution tool. They use the same messages on every channel.
It isn’t right. You must treat every social media platform as an individual and take into consideration its unique features and functionalities if you want to be successful in social media. Many social media tools are available for agencies. They allow you to schedule posts and let you personalize your posts for each platform.
Gary Vaynerchuk offers single-eyed explanations of his most popular social media channel differently. His entire community can use Facebook to share books and web-shows, as well as ask questions. Twitter allows for instant news and one-on-one interaction.
His Instagram marketing strategy involves sharing lots of amazing images about his daily life and travels. This is a great platform to share high-quality images.
LinkedIn is a business-oriented platform that seeks out informative and insightful content.
A creative strategy is essential to growing a fan base on each social media channel. Consider your followers demographics when sharing content.
14. Make sure you share quality visual content
Are you able to share blog posts via social media using visual content? Yes, we think so. You must use visual content to increase your social media engagement.
According to the Wyzowl study, we only remember 20% of what is read and 80% what is seen. Software Advice and Adobe found that images and photos are the most effective social media strategies.
Visual content is more popular on social media. Visuals are more appealing to them because they provide more value, increase traffic and sales and help you rise to the top. Visuals should be the core of your social media marketing strategy. These visuals can also be in the form of interactive documents. You can post a PDF flipbook to Facebook, LinkedIn, and Twitter to engage your followers.
Learn how to create images that are engaging for social media.
15. Dive Deep into Social Media Analytics
Analytics allow you to understand your audience and determine what drives more traffic. These are essential for accurate sales forecasts, product development and product perfection. Social media data can be used to improve performance.
Analytical analysis focuses on stats such as follower growth and page views.
SocialPilot’s reporting and social media analytics help you keep track your social media metrics. You can use your results to organize monthly meetings with your marketing staff to discuss the analytics and reevaluate your strategy if necessary, and plan for the future.
Report exporting is an excellent feature that allows you to share the results of your social activities with clients and team members. The scheduled report function is especially useful because it allows you to automatically share reports via email on your selected weekday or 1st of each month.
Tip Want to stay ahead of your competition? Use SE Ranking SEO Software, a competitor research tool to find out what their ads look and perform like. You can also see what keywords they use.
These tips will surely help businesses to increase their brand visibility in the public eye. Social media isn’t just for large companies. 71% of small and medium-sized businesses use social media to establish themselves.
They should also pay more attention to social media. Here are some bonus tips.
Tips for small business social media marketing
- Your brand awareness will be noticed by your target audience.
- Learn the strategies and moves of your competitors
- Build long-term relationships and interact with your customers
- Participate in the current trends to appear on more feeds
- Social media platforms are free and can be used to promote your products
A successful social media marketing strategy is a key part of your overall marketing plan. You can increase your reach by using unconventional methods of interaction with your audience.
Use social media analytics tools to measure the impact of social media marketing efforts and discover audience details and how they interact and interact with your company.
Tell us what social media hacks are your favorite. Please share the ones that you love. Keep watching to find out more social media marketing tips that will help you get your brand wheels turning.
SocialPilot’s first article, 15 Social Media Tips to Improve Your Marketing Strategy, appeared first on SocialPilot.
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