You may wonder how to create informative and engaging content for your email marketing strategy without spending hours searching the internet. This is especially important if you are already trying to scale your business in other areas, such as customer acquisition and product development.
Perhaps you have spent months creating your email newsletters only to find that no one is reading beyond the first paragraph. This can not only lead to wasted time and resources, but it can also be very discouraging.
If these are the scenarios that you relate to, it is time to quit wasting your time and energy creating original content. Instead, focus on what works – curating content!
The most successful newsletters curate the best content available on the internet and present it in an easy-to-use format that is easily digestible by their readers. Content curation is credited by 85% of B2B content marketers for their companies’ success.
Continue reading if you are ready to quit struggling to create quality content, and improve your email marketing strategies. This article will cover all aspects of content curation including the benefits and how you can get started.
What is content curation?
The process of selecting the most valuable content to share with your audience is called content curation. This can be done manually, or using artificial intelligence and software.
It is important to find relevant, high-quality material and then share it in an engaging way. You might bundle different articles around the same theme, or provide your readers with your commentary.
This is in contrast to writing original content from scratch which can be expensive and time-consuming. Don’t worry, just because you aren’t writing the content doesn’t mean that you will be compromising on quality.
Curating content can lead to a better newsletter. This is because you can choose only the most relevant resources that meet your standards. It’s a win-win situation for you and your readers if done properly.
You could focus your efforts on cold calling a list of leads, but that is not the best way to do it. There are many ways to make and receive calls over an internet connection. To nurture relationships with potential customers and keep you business top of mind, you can send curated content via email marketing.
These are the two types of content curation
Let’s first discuss the benefits of curating content.
Content that is strictly curated
The curator does not add any opinions or voice to the carefully curated content. This is also called “pure curation”. This kind of curation involves sifting through content to find the best pieces for your audience and then presenting them in an easy-to-understand format.
Hybrid curated content is also known as “curated contents with a twist”, where the curator adds their analysis, commentary or opinions to the mix. This kind of curation is all about sharing and finding the best content. However, the curator adds their voice to the mix.
Because readers get a fresh perspective, the hybrid approach is often more valuable. You can also use it to build thought leadership and become an expert within your industry.
Both options can be very effective. It’s up to you and your audience to decide which one is best for them.
Newsletter content curation benefits
Consistency is easier
Email marketing is all about consistency. It can be hard to come up with original ideas and create content consistently. Although you might be able to work at a fast pace initially, it is easy to become burnt out quickly by creating new newsletters every week.
You’ll be able maintain a steady publishing schedule by using curated content. This will help keep your readers interested and returning for more.
We mentioned that curating content can lead to a better product. Instead of relying on limited knowledge and experience, curating can help you select the best resources.
Curating content from other sources is essentially free advertising. There is no bad publicity, as they say.
Your newsletter can feature other businesses and brands. This will increase exposure for those companies. These companies might be more inclined to promote your business to their customers.
Your newsletter can be a trusted source of information in your industry by using content curation. This is because content curation shows that you are knowledgeable about the industry and know the best places to find it.
This can position your newsletter and you as the go-to source for all those who want to keep up-to-date with the latest trends and news over time.
Your subscribers will be more inclined to stay with you if you send out quality content regularly. Your deliverability rates will improve the longer your subscribers stay.
Engagement metrics such as open and click-through rate are key to deliverability. If your content is being opened and clicked on frequently, it’s more likely that you end up in the mail instead of the spam folder.
How to save time while curating content
Although it takes some time to sort through all the content when curating it, it is only a fraction as long as it would take to make something new.
Curated content can be reused in many different ways. You can use it in your email newsletters, share it on social media and even make an ebook. There are many options!
These are additional tips to save time when curating content.
1. Automate the process: There are many ways to automate your content curation process. To collect articles from all your favorite websites, you could use an RSS reader such as Feedly or Inoreader. You can then quickly glance through the headlines to determine what is worth reading.
You can also hire writers to help with the curation. You can send them a list with topics that interest you, and they will search the internet for the best content. They’ll then compile the information into an easy-to-read format and add their analysis or commentary if necessary. If you don’t have time or the energy to write it yourself, hiring a writer is a good option. A quality writer will cost you at least $20 per hour.
2: Set up Google Alerts This is an excellent way to be notified when new content is published on subjects that are relevant for your industry or business.
Use content discovery toolsThere are many content discovery tools that can help you find the right content to share with your audience. BuzzSumo, Feedly and Quuu are some of our favorite content discovery tools.
How to start curating content for your email newsletter
1. Identify your goals: What are you trying to accomplish with your newsletter? Are you looking to build customer relationships, generate leads or drive sales? It will be much easier to find content that aligns with your goals once you have identified them.
2 Know Your Audience: It is important to have a clear understanding of your target audience. What are their interests? What type of content do they want? It will be easier for you to find content that resonates when you have the answers to these questions.
3: Find high-quality content sources: Once your audience and goals are established, you can start searching for high-quality content resources. This applies to blogs, websites, podcasts, as well as social media accounts.
You can spice it up by looking for articles in other languages such as Russian, Mandarin, Serbian or Mandarin. You can reach a wider audience by curating content in multiple languages. This will help you stand out among the rest.
4) Search for other newsletters: Spend some time researching other newsletters in your field to see what type of content they share and how they curate it.
Curated content can not only save you time but also improves the quality of your email marketing campaigns.
Curating content can help you quickly find relevant, high-quality content that is relevant to your audience. You can also reuse and repurpose curate content in other ways to get more value.
What are you waiting? Get started today on your next email newsletter!
The post Should you Curate Content in Your Newsletters? Scoop.it Blog published the first version of this article.
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