What business wouldn’t want to improve its brand image, increase visibility and increase website traffic? All of these goals can be achieved by brand ambassadors. If you choose the right person, they can open up new channels of communication. What are brand ambassadors? Who are they and why is it important? They are the company's business partners that use word-of mouth marketing to promote … [Read more...]

Startups are regarded as some of the best workplaces to work at. Why? Small (but incredibly close) teams, working tirelessly to make your idea a reality—the whole shebang. Even the smallest victory makes you feel like a Fortune 500 firm, bringing you one step closer to “making it”. While this may be a somewhat romanticized version of how you got started, here’s a reality check: 20% … [Read more...]

Email marketing is still the most popular form of digital marketing. However, it has a long history and can help you achieve solid marketing ROIs. Litmus reports that email has a $36 ROI per dollar on average. This is higher than any other channel. It doesn't matter what industry your client is in, the email will be included in their integrated marketing needs. Is your email marketing … [Read more...]

Instagram is constantly improving and experimenting. Consistently. It will continue to support creators and influencers with fundraisers and shoppable streams. Brands can now add swipe-up hyperlinks to increase website traffic. Instagram is constantly adding value to its users with every update. How can marketers get the most out of Instagram? These 50+ Instagram statistics will help you … [Read more...]

Social media marketing is on the rise as everyone is online. 82% of Americans (approximately 295,000,000 users) use social media. Businesses are eager to take advantage of this trend and expand their influence. The increase in demand is evident for social media managers. How do you get the job of social media manager when there are so many applicants? We have collected a list with … [Read more...]

Pinterest is a visual search engine that inspires many. The platform is used by millions of people to plan their future purchases. Pinterest users are focused on brands only, unlike other social media platforms. Pinterest makes shopping easier thanks to features such as Live Shopping and shoppable Idea pins. Pinterest is no longer intended to drive website traffic. It is becoming a … [Read more...]

The landing pages of today offer a wide range of tasks that you can tackle. They should be able to educate visitors about your brand and collect information from customers. And, most importantly, they need to convert. How can you make a landing page do so many things at once? Let a page do all the heavy lifting This handy tool will improve your visitors' experience and boost the … [Read more...]

Marketers must keep your company at the forefront of customers' minds. You must work towards sales acceleration, lead generation, and conversions. How can you do this? Email newsletters are a great way to do this. Did you know that 31% of B2B marketers consider email newsletters to be the best strategy for lead nurturing. Email newsletters are the most popular form of content marketing … [Read more...]

src="https://buffer.com/resources/content/images/2022/03/ASK-BUFFER-05.png" alt="Ask Buffer: Is It Too Late to Get Started on TikTok? "> Question: It feels like too much time has passed to get started on TikTok. I was skeptical that it would be a great social network to market to customers. Now, I am wondering if it is too late to get started on TikTok from scratch. How do I start? … [Read more...]

B2B businesses need content to drive traffic and convert leads into customers. It's no surprise that B2B companies are increasing their content marketing budgets each year. However, do they make use of content marketing to its fullest potential? How can you create content that achieves multiple goals such as traffic acquisition and ranking? The challenge is B2B content B2B content can be … [Read more...]