We love hearing stories about merchants’ ecommerce experiences, so we are sharing them with you. Continue reading to find out how Halo Headband achieved success with their online shop (via Paul Ketchen and Partner).
What motivated you to open your online shop?
My partner and me invented a headband for running and cycling that draws sweat away from your eyes. Our SweatSeal technology continues to work even after the fabric is saturated with sweat. We needed a website to explain and demonstrate the effectiveness, after receiving many positive reviews from cycling magazines. We wanted to be able to sell our products online. After 22 years of being in business, our sales grew quickly and we still sell online.
What’s your favorite thing about running an ecommerce company?
The best part about ecommerce is being able to sell, market, and ship orders around the globe. Our customer base is expanded by selling to other countries. Advertising can include print magazines, social media and pay-per click web searches. Every ad links to our ecommerce site, which allows customers connect and learn more about the various styles and colors we offer in headbands.
What is your favorite thing about Volusion’s eCommerce solution?
Volusion’s ecommerce solution can be used in a very simple way. My website can be updated with product descriptions, prices, photos, and videos. My website can be updated without the need for another company. Search Engine Optimization is also part of every product listing. This helps increase organic traffic to our site. We find that each product we offer is available in many colors, so the parent/child product function works well.
What’s the most valuable piece of advice you have received regarding running your business?
Early in my career, I was taught to be consistent and do all the work every day. If you have the time and energy to do it now, don’t delay. I wake up often early to update my website and process orders. In the afternoon I work on production and stop by the post office to drop off orders. Customers expect a timely delivery. I will deliver the packages as soon as possible to my customers.
What is the future for your business?
Our products are made in the USA, which is something we take great pride in. Every day, our employees are hard workers and are crucial to the success of the business. We plan to keep expanding our business by offering new and innovative products that customers love to use. We believe that outdoor exercise is important and Halo Headband should be part of every person’s routine.
By: Volusion Staff
Title: Merchant Stories: Halo Headband
Sourced From: www.volusion.com/blog/merchant-stories-halo-headband/
Published Date: Wed, 26 Jan 2022 16:05:00 GMT
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