You've already established your brand on social networks. Are you content? Is it something you need to look at? Is there something missing? Statista estimates that there are more than 3.6 billion social media users around the world, with 4.41 billion expected by 2025. It is not enough to have a social media presence in order to spread the word about your brand. A strong content … [Read more...]

A unique and authentic brand is vital for every business. Customers will be able to identify who you are and what you do. Many founders mistakenly associate their business brand and their personal brand. Combining them might work for some, but it is not the best approach for all. As a coach, creative strategist and brand strategist for small businesses and startups, I have found that … [Read more...]

Think about how you spend your spare time browsing social media and the internet. Do you use a phone or a computer? You are likely to have chosen the second option or know of others who will. According to Semrush, 280,000,000 Americans (or 84.2%) use their phones to access the Internet. This is just in the United States. Mobile platforms are a huge part of advertising strategies. You're missing … [Read more...]

It takes time and effort to create useful, original, and engaging content. Marketers and sales people already spend a lot of time and effort crafting this content to reach their target audience. For successful brands, unique content is a must. There is a way that marketers can save time and help promote their business. Sales teams can use curation to select and promote content from other … [Read more...]

30-second summary: Twelve months, many curveballs and masterstrokes Today is a great time to take a look at the Search Engine Watch lens from the previous year if you haven't already In 2021, key themes were top of mind: Google's updates and cookie death counter-strategies; mastering customer experience elements; trust-building and other alternatives to search marketing … [Read more...]

Although you may love your clients, managing multiple clients simultaneously is an extremely difficult task. It is difficult to master the constant feedback, unreasonable deadlines, approvals, as well as the incessant job of impressing clients daily in order to reach the target revenue. It is a joy to have competent account managers on your team when you are in this situation. A good … [Read more...]

The cultivation of cannabis is taboo in the United States, especially in non-white communities. There are many barriers that prevent non-white communities from learning about cannabis cultivation. Additionally, there is a stigma attached to Black people and cannabis. This is part of the decades-long "war on drugs" in the United States. Gullybean founder Damian Fagon wants to change the … [Read more...]

Imagine that you have the chance to build your house. This may seem a bit unrealistic to some people, but it is an exercise in thought. ) You can see the final result after working with a carpenter. You request the blueprints to be kept on hand. "Blueprints? The carpenter replies, "What blueprints ?"" "I just wonged it." Your new house falls. A blueprint is essential for building a … [Read more...]

Marketing was once a pushy, nagging affair. In the hope that a few customers would be interested enough to purchase a product, companies used text messages to push their message on random customers. Thank God for the revolution in marketing that has been brought about by the Internet and search engines. Digital marketing is undoubtedly taking over the world. Search engine optimization, or … [Read more...]

30-second summary: To get traffic, converts and make money with Adsense or affiliates, title optimization is crucial for articles, blogs, and webpages. To avoid being penalized for keyword stuffing, stick to one keyword phrase per webpage. However, adding additional keywords to create a more sensible title can help increase traffic to your website. These are … [Read more...]