Imagine that you have the chance to build your house. This may seem a bit unrealistic to some people, but it is an exercise in thought. )
You can see the final result after working with a carpenter. You request the blueprints to be kept on hand.
“Blueprints? The carpenter replies, “What blueprints ?”” “I just wonged it.”
Your new house falls.
A blueprint is essential for building a house. You wouldn’t build a house without a blueprint. So why would you want to create a landing page that doesn’t have similar plans? You need a solid foundation to convert.
A wireframe is your landing page’s blueprint. Let’s discuss this handy planning tool and how to make it yourself.
What is a Landing Page Wireframe? Why does it matter?
A wireframe is a diagram that outlines the essential elements of a landingpage, without using any stylistic formatting. Here’s an example taken from Unbounce’s blog post about the winning elements of landing pages:
Why are wireframes so important for landing pages? A landing page has a single goal. A wireframe is a diagram that you create for landing pages. It allows you to link each section to the same goal. It is easier to know how each section will support your main goal before you start.
Additionally, landing pages wireframes can be reused for multiple campaigns — just modify the sections topics as necessary.
Today’s wireframe will be a bit more detailed than the one shown above. You will first create a layout of the sections on your landing page. Next, add the most important elements to your copy and images.
Layout: How to build a landing page wireframe
The layout of your wireframe will guide visitors from click to conversion. They should be able to navigate through your content naturally using the first two principles in conversion-centered design: building structure and creating focus.
These are some tips to help you create a landing page layout that is easy for your visitors.
- Create an information hierarchy. Make a list of all the sections that you would like to include on your landing page and then rank them according to their importance to customers. Next, arrange your wireframe sections in the same order.
- Create a visual hierarchy. When reading landing pages, humans naturally follow a visual hierarchy. Your sections should be organized in either a Z-or F-pattern – the two directions people use to scan content.
- Do not place your value proposition below the fold. If your landing page contains a value proposition, which it should, keep it in either the first or second section. It is important to position it so that visitors don’t need to scroll down in order to view it.
When you are deciding on your landing page sections, and their order make sure to include social proof. Landing pages are a great place to include testimonials, reviews, case studies and social media posts that show people love your product. To back up your points, place it near your benefits.
Part 2: How to Create a Landing Page Wireframe. Content
Once you have created a solid landing page structure it is time to plan the content. You don’t have to have any images or copy ready for this stage. Instead, you will create the framework for these elements.
When wireframing your content , I recommend finalizing the headline. The headline of your landing page is the first thing that visitors will see. You can also create a theme for your content by writing your headline during the wireframe process.
How can you ensure your headline is memorable and opens the door to content success? CoSchedule analyzed more than 200,000 headlines to find common traits. These elements included using action terms and clearly stating the benefits.
These practices can add an extra spark to the headlines on this Mixmax landingpage:
Mixmax is summarized in this headline: automate your day, declutter your email and prioritize your focus. This app can help you do just nine things.
If you are having trouble coming up with compelling headlines follow a formula . People follow these formulas for one reason: they put headline best practices into practice. The most popular headline formulas include key information such as your value proposition and call to action.
Once you have drawn people in with your headline, it’s time to keep them on the screen with great copy. This part of wireframe creation will help you map the key messages behind your copy to make it easier later.
Are you unsure where to begin? To help you create your key messages, an AI copywriting program can be a great tool. AI copywriting is great for creating ideas which you can polish with general copywriting principles as well as your brand style. Your wireframe content should be broad in scope.
Also, you can try writing the subheaders and headers for each section to organize your thoughts. You can see the subheads on this Evernote landing page.
You would just write the names for each feature if you were creating this section’s content. You can then summarize each feature in one sentence later when you dig into the copy.
After you’ve created your overall layout and established the major content themes , it’s time for you to decide where your main images will go . Images are essential to landing pages that succeed because they provide visual appeal, break down chunks of text, and guide your viewers through the page. They can only accomplish these goals if they are in harmony with other pages.
This mockup shows how images fit into a landing page structure.
To take you on a dynamic trip through the pages’ content, this page alternates between text and images of dogs. The structure would not have been as strong if the creator added them later.
When you create your wireframe, remember that you don’t need to commit to any images. You can use a block of text or a stock image to designate the area where your images will be placed. When filling those spaces with real images, make sure you follow best practices for landing pages images.
Your Landing Page Builder will do the heavy lifting
A landing page wireframe can seem complicated and time-consuming. The right landing page builder can save you a lot. The wireframe knowledge that you have today can be used to adapt your landing page templates to suit your vision.
Unbounce’s Conversion Intelligence Platform takes a lot out of the process with AI-powered solutions such as Smart Builder and Smart Copy. This allows you to optimize and build your pages according to your audience and goals. A conversion-focused landing page layout is possible with data.
Did you miss our previous article…
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