Do you want to engage with your Instagram audience in a new way? Instagram Live for Business is a new way to interact with your audience on Instagram.
We will show you how to use this Instagram feature to talk directly with your customers.
After all, over 500 million people actively use Instagram stories daily. Instagram Live is part of IG Stories. This means that you shouldn’t miss this chance to interact with so many users.
This incredible Instagram marketing tool is being used by big brands to sell their products/services.
You cannot have retakes in a live stream, however, as the name suggests. This means that there are no mistakes.
Don’t worry! You can do it with a little preparation. You will learn why Instagram Live is so important for your business, how to get started with IG Live, and hacks to host video streams that achieve your goals.
What is Instagram Live?
Audiences love to see human sides of brands to which they can relate. Instagram Live is a great way to achieve this.
This allows you to live stream or broadcast videos to your audience immediately. Your Instagram Stories are displayed as the first IG stories to appear above your feed.
Your live video will appear in each Instagram story when you begin live broadcasting. This saves your live videos from being lost by the algorithm.
You don’t have the opportunity to edit live videos. Make a strong first impression.
Make sure you get rid of any connectivity issues before you broadcast live. They can cause serious problems.
What makes Instagram Live so important for your business?
It fosters personal bonds when your CEO or founder interacts with social media users face-to-face. It is often difficult for large organizations to do this.
So, small businesses get a good reason to benefit from this social media marketingopportunity.
Instagram Live has completely replaced conferences and events in person. You can reply to your followers in real time during IG live.
Instagram Live allows your users to share their thoughts and ask questions about your products/services or brand.
You don’t even have to build an audience. When you broadcast your Instagram stream to users, Instagram sends notifications. This ensures that your stream is watched by more people.
Live streams have a powerful impact on users because they are not filtered. Because you interact with your audience in real time, your content will have a more personal and authentic touch.
Instagram Live is the best social media tool for providing instant interaction with your followers. It is why it should be part of your Instagram marketing strategy.
Guide to Going Live on Instagram
Instagram Live is easy to learn if we carefully review this guide. We will explain the process in small steps.
Check Instagram Camera Settings
To avoid any problems with your Instagram live video, make sure you check your settings. Tap the live option in your Instagram story. Next, the screen will display the number of active followers and their profiles at the time.
To open the settings menu, swipe right. The settings menu will take you to your camera. Here you can select whether the camera toolbar should be on the left-hand or right-hand side .
You can click on the live button to hide photos and videos including Live videos from your Instagram stories, from certain people.
You will see a content icon on the left-hand corner of your screen that allows you to write a title for your video .
A audience icon will be displayed to allow you to choose from Practice or Public mode, and a calendarto set your live video for a particular date and time.
After you are satisfied with the settings click the camera button. You can then stream live from Instagram with a flawless internet connection.
Hide unwelcome comments
You don’t have to view inappropriate comments while you are streaming your live video. You can access your Instagram settings by going to Hidden Words in the Privacy menu. You can hide unsuitable comments by tapping the toggle bar.
You can also block comments by specific people and use the manual filter for comments that contain certain phrases/words. You can also use Advanced Comments Filtering to do this automatically.
Plan Your Live Video Stream
If you’re just beginning, make sure to familiarize yourself with all features Instagram live offers. You should know which ones you will use in your video. Plan your live stream. It is important to know the impact of your chosen features on your Instagram live goals.
Your live stream could be hurried and distracted. If you continue to test different features in your live stream instead of interacting with users fully, it can cause video content to be lost.
Start live broadcast
Click ‘Live on your screen whenever it is convenient for you and start your live session in the presence of your loyal customers or followers.
Stop Your Instagram Live
You can save the video by clicking on the save icon to the left and then confirm your decision.
Here are some key highlights of Instagram Live
Instagram Live offers some amazing features that allow businesses to better engage with customers.
- You can open your camera to stream a live video instantly.
- You can pin comments to the top of your comments feed
- Followers have the option to comment on the session and ask questions, or give feedback.
- As guests, you can invite others to your live video stream.
- It allows you to save your live stream for your IG stories
- At the bottom of your screen you will see comments left by others. Q&A stickerallows to view questions posted by the audience. You can choose which queries you would like to display during the live stream.
Tips for Using Instagram Live to Grow Your Business
These Instagram Live best practices can help you create amazing content and prepare for your live stream.
1. Set a goal
What are you looking for in an Instagram live? Are you clear on the purpose of it?
It is important to decide what message you want to convey through your video. You should decide what you want to convey through your video.
2. Prepare in Advance
Your live stream content should be structured so that you don’t get lost in the middle. Make sure you prepare in advance to make your live stream catchy.
3. Promote Your IG Live
Your live stream should be promoted on Instagram at least one week in advance. Adding a countdown clock to your IG Stories will increase the promotion. This will allow followers to choose to have a reminder added on to their calendars about your live stream.
4. Use Longer Live Streams
Your live stream should not be shorter than 10 minutes. Your live stream might be viewed by people who may not have the time to stay. You will reach a larger audience if you are more active on Instagram.
Businesses have discovered that longer videos are more effective and connect with more people than shorter videos.
Live streaming is a dynamic tool that social media platforms offer to help businesses connect with their followers, attract new audiences and grow their brand. Almost all social media platforms offer this feature.
You can live stream on YouTube, Instagram and Twitter as well as Facebook. You should pick a platform that your audience is more familiar with and where you have a better understanding of the site.
We all became isolated from one another for a while due to the pandemic. Businesses may have struggled to keep in touch with customers during this time.
Instagram Live saved the day. Brands are still using it to get to the top of their followers’ minds on Instagram.
SocialPilot’s first post, A Brief Guide to Instagram Live for Business, appeared first on SocialPilot.
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