Are you a marketer looking for new ways to market your products and services?
You may have found Pinterest through your search. If so, you might be curious if Pinterest is the right platform for your business.
It is a resounding “Yes!”
Pinterest, a popular visual social media platform, allows users to “pin”, images, videos and infographics to virtual boards. People use Pinterest to find new products and it’s no surprise that they are open to advertisements.
Pinterest ads can be used by businesses to advertise their products and services.
Combining paid and free advertising tools on Pinterest can greatly increase ROI and convert. Not surprisingly, Pinterest has one of lowest CPCs of all social media platforms.
This article will show you how to create Pinterest Ad Campaigns so that you can drive traffic and generate leads for your business.
What are the benefits of Pinterest ads for businesses?
Pinterest is a popular place for users to find inspiration and new ideas. This is why Pinterest ads are so natural. They help users discover more.
It is a great platform for businesses in many industries, including fashion, food and drink, travel, home decor, etc. Even if you don’t have a business in one of these areas, you can use Pinterest ads to increase brand awareness, leads and sales through sharing engaging and informative images, infographics and visual guides that are related to your products or services.
Pinterest is, first and foremost, a highly targeted platform. Users are required to choose from a variety of interests when they sign up for Pinterest.
This allows businesses to display targeted ads to users based upon their interests. It also increases engagement and converts.
Pinterest ads can be a great way to drive traffic to your blog or website. Pinterest is a great source of social media traffic for many businesses, as it can be targeted and used to help businesses grow in popularity with their target audience.
Pinterest users have a tendency to be drawn towards visuals so they are more inclined to click links and visit websites than other social media users.
This is an interesting read: How to use Pinterest SEO to advertise your business
Pinterest: What Products Are Useful?
Pinterest, as we have already mentioned, is a great platform for businesses in certain industries.
What types of services or products are most likely to be successful on this visual social media platform,
Categories such as home decor and DIY, craft, food and drink, beauty, fashion, and home decor tend to do well. Even if your industry doesn’t belong to these domains there are some types of content that get more Pins than others.
The most popular content on Pinterest is scenic beauty, humor, how-to tutorials and DIYs. Also, you can find informative infographics and visually appealing imagery. Mason jars are a popular category on Pinterest. Thanks to Pinterest, they’re quite popular.
Make sure you are creating content that has the characteristics mentioned above. This is even more important if you don’t have a favorite industry on Pinterest.
It doesn’t matter what product or service you are selling, it is important to create visuals that grab the attention of users. These visuals will lead them to your blog or website. At Pinterest, the key is to stand out amongst the crowd.
After we have covered some reasons businesses should use Pinterest ads, let us now look at how to make a Pinterest Ad campaign.
How do you get started with Pinterest Ads?
It is very easy to get started with Pinterest Ads. The process is almost identical to that of creating a regular Pinterest Pin.
You must first have a business account to create Pinterest ads. Once you have your account, Pinterest Ads Manager should appear in the upper left-hand corner.
Ads Manager allows a business account to create and manage Pinterest ads.
Ads Manager is easy to use and includes all the necessary features to help you create Pinterest ads that are highly effective.
Let’s now look at the basics of creating a Pinterest advertising campaign.
Step 1: Create a campaign in Ads Manager
- Log into your Ads Manager account, and click the ” Create a Campaign” button.
- Next, choose a goal to your campaign. For most businesses, this would be ” Traffic“. This goal is to drive traffic to your blog or website.
- After you have chosen your campaign goal, you will be asked to add a campaign title and choose a start date. Optionally, you can choose an end date for the campaign.
- Once you have entered basic information about the campaign, you will be taken the the ” Ad groups” tab.
- You will now be able to create the first ad group , and then include your first advertisement in it.
Step 2: Create an Ad-Group
An ad group can be a collection or ads that have the same budget and target audience.
You will need to choose a name and set a budget for your ad group. This is the daily budget you will spend on your ad group.
You can also choose a start date and an end date for your ad group. We recommend that you leave these fields empty so your ad group will continue indefinitely.
Once you have entered your basic information, you will be taken directly to the “Ads” tab.
Targeting is also an important part of creating an advertising group. You can choose the audience to which your ads will appeal when you create an advertising group.
This is an important step in creating a successful advertising campaign. It allows you to target users most likely to be interested your product or service.
Step 3: Create your ad and be creative
Once you have chosen your target audience, you can now design your ad. You can choose the images and text you want to use in your ad. Your ad can include a call to action (CTA).
The best way to design your ad is the most efficient. Choose a template that you like. Pinterest has many templates, so you can browse them or search for one. To make your image more appealing, you should apply any necessary photo effects, shadows or textures.
Don’t forget to personalize the ad. These ads should reflect your business’ personality. You should put all your effort into designing the perfect ad.
Once you have created your ad you can preview it and see how it will appear to users. Once you are satisfied with how your ad looks you can save it and then publish it. The ad will be made live and will appear in the users’ feeds.
Step 4: Monitor Your Campaign
It’s crucial to track your campaign’s performance once it is live. You can see how many impressions and clicks your ads receive in Ads Manager.
Your cost-per click (CPC), and cost-per conversion (CPA) can be viewed. The ideal duration is 7 to 15 seconds, depending on how the user scrolls through their feed.
You can always make adjustments to your campaign if you are unhappy with how your ads are performing.
You could also change the text or images of your ad, or your targeting options. Pinterest Ads can be a great way of driving traffic to your blog or website.
Ads Manager makes it easy to manage and create Pinterest ads campaigns.
Interesting read: Pinterest for Business: The Beginner’s Guide to Pinterest Marketing
How to make your Pinterest ads more attractive
You can make your Pinterest ads more appealing to users by doing several things. We’ve compiled a list of the top tips to save you time.
Pinterest is no exception. Images are an integral part of any ad. Make sure you choose images that are relevant to your product when choosing images for your ads .
It’s okay to spend a little more on professional photos. But it will pay off in the end.
Add your brand logo
Every business wants to establish its brand and identity in the marketplace. Make sure you include your logo in any ad you create for your business.
This will help users remember your brand quickly and increase their likelihood of clicking on your ad again in their feed.
Take care when choosing a call-to-action
The text in your ad’s call-to-action is what encourages people to click it. Make sure you choose a CTA that is relevant to the product or service you are advertising.
You could, for example, use a CTA like “Buy Now” if you are selling a product. However, it should be concise, clear, and direct.
Negative Space is a good option
Negative space is the area between your ads’ images and text. Use negative space in your ad to make it more visually appealing
This is an important aspect to think about as it can have a significant impact on the overall appearance of your ad.
Add 160-Characters Description
A description of your product or service should be included in your ad. This section is essential for your ad because it allows you to add additional information about your product.
Use strong and persuasive language to get people to click on your ad.
Pinterest Ads can be a great way of driving traffic to your blog or website. Ads Manager makes it easy to manage and create Pinterest ads. These tips will make your ads look more appealing.
Keep trying different strategies until you find the best one for your business. Start creating compelling Pinterest Ads and you will be able to grow your business like never!
SocialPilot’s first post was entitled Your Ultimate Guide to Get Started with Pinterest Ads.
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