src="https://buffer.com/resources/content/images/2022/07/markus-spiske-fr7SSrc43AQ-unsplash--1-.jpg" alt="What I've Learned About Getting Clients 11 Years into Running a PR and Social Media Agency"> I made a huge leap of faith in 2011 and quit my stable job to start my own public relations agency. This was going to be difficult. But I was not ready to accept the guilt of not trying. So I … [Read more...]

src="https://buffer.com/resources/content/images/2022/06/mercedes-mehling-SKLSceAHpR0-unsplash.jpg" alt="A Pride Fireside Chat: Coming Out at Work and How to Support LGBTQ+ Colleagues"> Pride Month is an annual celebration that takes place in June. It commemorates the 1969 Stonewall Riots and the efforts towards equality for the LGBTQ community. In 1969, Stonewall Inn patrons and supporters in … [Read more...]

The landing pages of today offer a wide range of tasks that you can tackle. [TAG0] They should be able to educate visitors about your brand and collect information from customers. And, most importantly, they need to convert. How can you make a landing page do so many things at once? Let a page do all the heavy lifting This handy tool will improve your visitors' experience and boost the … [Read more...]

You can't afford repeating the same tedious tasks as you grow your PPC agency. It's better to spend your time helping clients and increasing your sales. There are a lot of useful tools and software that will help you stand out from the crowd. Let's look at the best PPC tools available. Even better? Many of them have a free trial so that you can try them out before you commit to … [Read more...]

Do you ever find yourself scrolling down a page and wish you could get to the end quicker? Headings are great for finding something on a page. Sometimes, however, it would be helpful to have a shortcut to get to your destination. [TAG0] An anchor link is a small tool that allows a user to jump between pages . This subtle design technique improves user experience by guiding users along and … [Read more...]

[TAG0] The content you post can have a significant impact on your rankings and conversion rates as the content marketing industry becomes more competitive. No surprise, most people will prefer to read articles that interest them to lengthy sales pitches. It is your responsibility as a brand to let go of your ego and focus on what you see are your primary needs in order to market your product … [Read more...]

Question: I’m trying to grow the social media accounts for my small business, but I’ve heard that using scheduling tools can cause low engagement and reach. Is this true?The short answer is: no. Consistency is more likely to raise your reach and audience engagement — which is the primary service offered by third-party scheduling tools. However, this myth persists for several … [Read more...]

[TAG0] Your brand's story and content will be forgotten by customers, regardless of how well-written they are. Many industry experts and marketers believe that content marketing is a key tool to increase brand awareness. This claim is supported by numbers. According to Hubspot's 2021 marketing report, 82% of marketers use content marketing to increase their brand awareness. According to the same … [Read more...]

30-second summary: Videos are engaging and convert. They also rank extremely well in organic searches, making them an ideal medium to convert searchers into buyers. Videos can be used to guide customers at each stage of the buyer journey This video shows you how to make video content that is specific to each stage. Your first contact is the … [Read more...]

[TAG0] Email marketing can be a powerful strategy for any business. It increases customer engagement, brand awareness, and generates more sales. Small businesses make the same mistakes as big companies when it comes to designing and sending out marketing emails. These common errors may not seem important at first but they can make it difficult for your business to achieve the best possible … [Read more...]