A few years back, social media was just an optional marketing channel. Fast forward to the present, and from big multinational brands to your local mom-and-pop stores, everybody is using social media to get leads and conversions. Social media has the potential to target your audience at each stage of their buying journey – from the moment they first see you to becoming a customer and … [Read more...]
Growing Too Fast in my Business Caused me to Re-Define Growth
When I first started my leadership communications company Pencil or Ink, I knew growth was key. Revenue growth to support myself, client-list growth to gain more credibility, and headcount growth—because I assumed a small business grew by becoming a large one. Fast forward three years. I had a long client list, healthy revenue, and a new employee. Outwardly, I had achieved … [Read more...]
An online Marketing Analysis: Advantages & Disadvantages
An online marketing analysis is an important aspect of any digital marketing campaign. In this article, we will look at some of the advantages and disadvantages of digital marketing analysis and discuss the methods for conducting it. After that, we will discuss the results that you can expect when you complete an online marketing analysis. The following are some of the challenges you should … [Read more...]
Take free online classes in marketing
There are several options available to you when it comes to taking free online marketing classes. A quick search on the Internet will turn up numerous free courses. Among them are Coursera, edX, and Skillshare. If you choose to attend a free online marketing class, make sure to check out the certifications offered by these organizations. Whether you're a full-time employee or want to become your … [Read more...]
What does an Online Marketing Director do?
If you are interested in working as an online marketing manager, here are a few of the important things you need to know before you start your job search. You'll need a bachelor's degree and several years of related experience, and you should have a good understanding of the latest techniques and strategies used in digital marketing. Your education should include a solid background in social media … [Read more...]
Which Online Marketing Blogs Can Be Used by Beginners?
If you're new to online marketing, you may be wondering which online marketing blogs are good for beginners. These articles will give you some tips on which blogs are worthwhile reads. Jay Bayer, a digital marketing strategist and founder of Convince & Convert, has made his name by producing engaging and quality content. His unique perspective is definitely worth reading. He's listed 17 internet … [Read more...]
4 Tips to Maximize Online Marketing Campaigns’ Effectiveness
Regardless of your business size, your online marketing campaign should have a set of clear goals. These goals should tie into your core business objectives, and should be flexible enough to change as your campaign evolves. To make your online marketing strategy as effective as possible, you should understand how key metrics correlate with your overall business goals. The following are some tips … [Read more...]
Digital Marketing Agency Bangalore
If you are looking for a digital marketing agency in Bangalore, then you should look no further than BrandLoom. They offer a variety of services including social media marketing, eCommerce, web technology, and mobile application development. Their goal is to help startups achieve a consistent and powerful consumer reach, which makes them one of the best digital marketing agencies in Bangalore. … [Read more...]
What Digital Marketing Solutions are Right for You?
To make the most of online marketing, you'll need some good tools. Google Analytics, for instance, can help you get a better grasp of your website's performance and audience. Google Analytics is free to use and has a ton of customization options. Segments, for example, help you narrow your view to your target market. You can then use this data to adjust your marketing strategy accordingly. But how … [Read more...]
Digital Marketing Institute Classes
A certificate in digital marketing can be a great way to get your foot in the door in the digital marketing industry. Students in this field are trained in how to develop, focus, and measure digital marketing messages. Digital marketing courses also teach students how to manage their professional online presence. Students learn how to present their ideas in the collaborative lab, Switch 23, which … [Read more...]