When it comes to content marketing, keeping track of the right metrics is crucial for success. However, with so many metrics to choose from, it can be overwhelming to determine which ones are the most important. In this article, we’ll dive into the key metrics that every content marketer should track to measure their return on investment (ROI) and key performance indicators (KPIs). We’ll also hear from top content marketing teams on the metrics that matter most to them. Don’t worry, you won’t need to do any math – we’ve got you covered!
One of the most important metrics for content marketers is website traffic. This metric tells you how many times your site has been visited. It can be broken down into page views (number of times a landing page or blog post has been viewed) and users (number of unique visitors to your site). Keeping an eye on website traffic is essential for measuring the success of your content marketing efforts.
Organic Search Traffic
If you’re using search engine optimization (SEO) as part of your content marketing strategy, tracking organic search traffic is crucial. This metric measures the number of page views generated by non-paid search results. It can help you determine how well your content is ranking in search engine results.
For content teams that prioritize SEO, keyword rankings are an important metric to track. This metric shows the position of your website page in search results for keywords that are relevant to your product or service.
Click-through Rate (CTR) or Conversions
Click-through rate is a critical metric for content marketers. It measures how many clicks a viewer takes towards a specific action after engaging with your content. This could include signing up for a product or service, downloading a resource, or clicking through to a demo request form. Tracking click-through rates can help you gauge lead generation and the effectiveness of your content efforts.
Time on Page
The average time your audience spends on your website or reading your blog posts is a strong indicator of content success. More time spent suggests that your content is providing value, while less time spent may indicate that your content is not meeting expectations.
Bounce rate measures the percentage of visitors who leave your site after viewing only one page. A high bounce rate can indicate that your content is not resonating with your audience. It’s important to address this metric to ensure that your content is helpful and engaging.
Social Media Metrics
Social media metrics are essential for content marketers looking to build brand awareness and drive website traffic. Follower growth, engagement rate, post reach, social shares, and video views are all important metrics to track on social media
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