Blogging sounds quite common, doesn’t it?
There is something for every topic that you can think of.
Is it possible to think of all the blogs that exist?
We are certain that this number is far too large. However, does it really matter how many blogs you write or how many readers?
It’s the readers, of course.
The most common question a blogger has is how to promote their blog and get more people reading it.
This is what we will be focusing on today. Digital marketing is all about blogging, so it’s important that we have more readers.
Without an audience, blogging would not make sense. Unless you have another motive to blog.
Ok, if you’re still stuck on this blog, I’m sure we share the same motivation – to promote blogs more!
You have many marketing options available to promote your blog under the digital marketing umbrella.
This article will discuss the “How to’s,” Do’s and Don’ts in blog promotion. Let’s roll!
1. Promote your blog on these sites
Promoting your blog on social media sites can help drive traffic to your site and increase engagement.
These sites allow you to post summaries or excerpts from your blog.
These sites have a steady flow of traffic so your blog is more likely get more attention.
- Growth Hackers
2. Revisit older content
Sharing a piece of valuable content once is not enough to make it popular.
It is not the same as creating new content each time. Re-visit older content and update it. Then, re-share it with fresh eyes.
Professional essay writers can help you create high-quality copies if you are having trouble writing well.
How can one get more attention to older content, which has not been republished or discovered by the Google bots yet?
You can also leverage social media beyond Google!
Your audience is now searching social media channels just as often as they are using search engines to find information.
These search engines are a new way to build relationships with your target audience.
SocialPilot is a digital marketing automation tool that allows you to re-share old posts on social media.
You may be wondering how to do this. It’s simple.
After you have made any changes to your blog, you can go back to the social media analytics and find the blog that you wish to re-share. You can also tweak your messaging. Your post has been shared.
3. Use your blogs for other purposes
Of course, you promote it. You should promote it.
This is also known as repurposing.
You can reuse the same content to reach more people and strengthen your message.
You can reuse blogs that have worked well in the past to get a head start. How can you get your blog noticed?
You don’t have to create content every day; simply repurpose existing content to reach more people.
Here’s a case to stimulate your brain:
Whiteboard Fridays: Moz
Each Friday, Team Moz creates whiteboard videos to help their audience better understand each other. It doesn’t end there. They distribute the videos separately and turn them into blog articles.
Repurposing is the use of the same content ideas, but in a different medium.
Your content can be repurposed as
You can think of any other way!
People have different preferences when it comes to the medium they consume content. Offering options will increase your chances of being noticed.
4. Engage with your Audience
This is a key point that cannot be stressed enough! You won’t be successful in converting your social connections and followers into your audience unless you actually engage with them.
Engage with your followers by commenting, sharing, liking, and/or liking them in every way possible.
Send them a link of your blog.
. Ask them to tell you what they like and what they don’t. This will allow you to get to know your readers and help you understand them better.
Do not miss the small platforms
One person’s fascination with something might not be the same for another, which means that readers can be spread across many social media platforms.
You can still use Reddit and Quora, even if you’re considering quitting. Quora is a great tool for driving traffic back to your blog. These platforms are important to make your site visible.
Let’s say you want to promote your website, blog, or new update. Find the relevant questions, answer them and then link to your website or blog.
You must also adhere to the guidelines that these platforms require for content. One platform might support many images while another will support a lot. Some platforms may also support videos, but some platforms may not.
5. Connect with Influencers
No matter what industry you work in, there will be certain people who are more active on social media than others.
These influencers are active members who often have many followers.
You could establish a relationship with them and convince him to share your post to their network.
Find the influencer in your niche and engage them naturally. It doesn’t have to sound like you’re trying to make money from the efforts of others.
You can reply to and comment on posts you are interested in, and then your next step is to include them into your posts.
They will likely publish your content if you give them benefits for free.
Give them the opportunity to post on your site and encourage them to spread it.
Interesting read: How to approach social media influencers
You could also invite them to write a guest blog for your site. You can also invite them to promote your blog.
6. Create a community or be part of one
Each social media platform offers a way to connect people with similar interests. These groups are called Communities, Groups, or connections.
Post your content in multiple groups
You’ll need to find ten groups or communities that you can share your content. There are many dead groups. Make sure that the group is active. You can check the number of members and post a few blogs to see if you get any responses. See how traffic increases by sharing your content in each group.
- Message your Connection In These Groups To get people to learn about your products, you must endorse it. You can ask your connections to share your post in their networks. In return, they may offer their cooperation in promoting your posts. You can promote your blog in a variety of groups on Facebook and slack.
7. Spammers are not welcome
It is better to be less than you are! Learn when to stop.
Some users are unhappy that accounts share too many content.
People share old content all the time. While this strategy may get a few clicks, it can be dangerous and annoying to your regular followers. These rules will help you avoid this unpleasant situation.
- Find out what your followers love to see, and when they are most likely to visit your profile.
- Instead of a full schedule, opt for a simple one
- Put yourself in the shoes of your follower and find out what you’d like to read.
- Don’t force your followers to do something you don’t want.
- Your posts should always be valuable, and not just fluff.
8. Make friends with fellow bloggers
A blogger community is a better place to be if you want to succeed.
Cross-promote content in order to reach a larger audience. Make connections with people in the same industry as you and find ways to collaborate.
You might even share their success stories if things go well. The approach must be professional and value-oriented.
Here’s how to approach it:
- Make a List
Listicles are the best form of content. If you can write a post that says “Top 10 Bloggers” and links each blogger, it will work in your favor.
Share their content
You can read the blogs of fellow bloggers and learn a lot from them. Twitter is the best place for this, because you can mention their name and leave a comment. After you have done this, the blogger might get to know you and visit your profile. They may also click on the link to your blog. There is a good chance they will promote one of your articles.
9. Use pop-ups and notifications to build an email list
Email marketing is a powerful way to increase blog readers and convert them into loyal fans.
The personal nature of emails is what helps you build a deeper connection with your followers. It’s easy for you to get their attention and send them other offers or blogs.
The question is, then, how can you get people to sign up for your email list first?
Pop-ups are the answer.
Pop-ups appear as small windows on a website that display a call to actions while you scroll through it. You have likely seen one on this page by now (or else, our web designer may be in serious trouble).
You can create popups with several apps like iZooto (a web push notification tool) and Optin Monster (a pop-up creator). These apps are great for generating leads and retaining your audience. To encourage lead generation, it is always a good idea for your audience to receive valuable content as a free or discounted subscription.
10. Social Media Platforms: Take advantage
Edit your bio
Promote your blog in your profile. Add a link to your blog to your social media profiles.
Visitors may be interested in your writing abilities and could even become your loyal reader. This is a great way to promote your blog.
Your blog is easily accessible to people who are already connected on social media!
Optimize for each platform
Each social media platform handles images, videos, and texts differently. You need to make the most of them. Twitter supports images in posts; it will get you many clicks if your content is visually appealing.
Use hashtags in the right way
You can also find the most popular keywords and combine them with the hashtag. Hashtags can increase visibility and reach for your post.
You can find the most popular hashtags on Instagram and Twitter and use them in your posts. You must be careful about the hashtags you use. You should limit the number of hashtags you use on your Facebook profile to two or three, while on Instagram and Pinterest, you can use five to six hashtags.
Learn how to use hashtags effectively
Schedule your content
After linking your blog to social media, determine the best time for you to post about your blogs. You need to promote your content according to the time zone of each platform.
According to the survey, Facebook has a lot of users between 1.00pm and 4.00pm, then again during the morning hours, from 9.00am to 11.00am, while Pinterest traffic surges after 8pm. You will get more readers if you reach these traffic hours.
It is not necessary to send each post one after the other as this will only frustrate your followers. This infographic will help you determine the best time to share your content across different social media platforms.
Create posts that grab the attention of readers!
Make sure your copy is compelling the reader to click the link. It’s always a good idea to get them interested in the topic. Ask your audience questions they won’t resist. A striking quote about your topic is a great idea.
What do you do after you click the publish button?
These things are sure to grab the attention of the reader.
Use compelling creatives
Text-based data is now obsolete. It’s time to adopt a visual-centric approach.
Over 65% of people are visual learners. They avoid long paragraphs and prefer to see things in a simple way. This simple fact will make your content more effective.
Here’s how to proceed:
- Grab the Attention of Your Audience : People skim through content to find what they are looking for. A long paragraph on social media with no images will be rejected by users. If you use images and videos to grab attention, your posts will be more interesting, and readers might stay longer to see the benefits. To make your blog look appealing, you can use tools such as PromoRepublic and Canva to create attractive images.
- Break the text: Instead writing all the content at once, use step-by-step guides. By breaking down the text between paragraphs, people will take the time to read your content and you’ll attract more visitors to your blog posts.
You can add some color to it
Add images to your posts has a connection to color psychology. Images can be used to add contrast to boring text and make users want to read the interesting part. This is how to spice up boring posts by making your content more interesting. The image in the post below shows how it adds a splash of color.
Tumblr, Instagram, Pinterest and Instagram are just a few examples of how much people love image-based platforms. These platforms are used by millions of people because they have an image that is better than the text.
Add snippets to your links and shorten them
Are you not annoyed by the endless stream of gibberish-blue words that are added to your otherwise flawlessly written caption?
Your long URLs should be converted to shorter links so your audience has a better experience.
Experts recommend that you use the shorter form of the blog URL on your social media profiles. A shortened link increases the rate of clicks. To do this, you can use tool like Snip.ly to shorten your links.
Automate Your Social Media
Consistency is the key to success on social media. It can be difficult to stay consistent across multiple social media channels.
This is where you can use a social media scheduling software to simplify your life. What’s that? This social media scheduling tool schedules your posts and creates them ahead of time. It saves you time and effort.
It’s already difficult enough to write blogs. SocialPilot will automate your promotion on every social media channel.
You can promote your blog with the combination of its scheduling power and RSS feed automation. SocialPilot simply needs to add the URL for the RSS Feed. All your RSS content will be published to your social media accounts by SocialPilot. SocialPilot will publish the posts you choose daily.
Start your 14-day trial
These tools allow you to reuse old content. Simply add a new title to your content and share it via social media.
Are You Ready?
It can seem overwhelming at first to promote your blog across multiple marketing platforms. It is best to start at a place you already know.
Technology is changing at an alarming rate today. To keep your blog relevant as a marketing strategy, it is essential to stay on top of the latest trends
Take it slow and build the foundation for success.
It’s fun to share your blogs, and the results are well worth it. The task and the goal are easy; all you have to do is use the tools available, and your traffic will increase.
SocialPilot’s first post, How to Promote Your Blog in 10 Easy Steps to Maximize Traffic, appeared first on SocialPilot.
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