src=”https://buffer.com/resources/content/images/2022/08/robert-katzki-jbtfM0XBeRc-unsplash–1-.jpg” alt=”8 New Social Media Platforms You Might Not Know About”>
You’d be surprised if you asked someone 20-years ago which social media platform they preferred. While it is common knowledge that 1996 was the year of the first social media platform, this is still a small number compared to the billions of people who use them today.
Since the 1990s, social media platforms have changed. While it was originally meant to be used for personal updates and status updates, many of the most popular platforms are now used for branding and career launches. Developers are creating new apps to improve the social media experience. We’ll be reviewing some of the most recent apps you might not have heard of in this article.
BeReal offers authentic moments throughout the day
“Everyday at different times, everyone is notified simultaneously in order to capture and share an image in 2 minutes” is the tagline for the app, Be Real, which has seen rapid growth in recent months.
BeReal was created by Alexis Barreyat and Kevin Perreau, two French developers. The main feature of the app is a daily notification encouraging users to share photos of themselves or their immediate surroundings within a random 2-minute window each day.
This app is currently in the limelight because it provides a unique experience that users cannot find on any other social media platform. The journalist Casey Newton, who writes for Platformer, wrote that BeReal “combines nostalgia about social apps that came before with anxiety about the world these apps created.” Even the notification on the app, Time to BeReal. – has become a common meme.
BeReal’s emphasis on unfiltered, unscheduled posts means that it doesn’t have many business applications. However, this isn’t stopping brands. This could be a new and interesting way to connect authentically with your audience.
Download: iOS | Android
Polywork, LinkedIn’s younger sister , is .
Polywork, according to the platform’s team, is a professional social networking that allows users to share their personal and professional lives and to send collaboration requests.
This platform is designed to be like LinkedIn. It emphasizes that people and their careers are more than the jobs they have held. Multi-hyphenates will find Polywork the best way to showcase all of their work.
It is also a great way for people to collaborate with you (I have used it to source quotes and test my products), and to dive deeper into everyday activities that bring me joy to work on.
Polywork requires an invitation. I have twelve and I am sharing them. You can receive unlimited invites, so please don’t hesitate if you create an account to help others.
Applaudable allows users to share their daily pleasures
Applaudable, which will be launched in 2022, allows users to share their daily pleasures through ‘Applauding” them. It doesn’t matter if it’s a book or a recipe. Applaudable aims to improve the quality of life by focusing its efforts on authentic experiences that its users enjoy and making them easily accessible on its platform so they can be repeated.
This app is a great opportunity for businesses because it offers a commercial component from the start. Users can order products and book services that they are interested in. Register if you are interested before the app launches in August.
Supernova is an ethical way to use social media
Supernova is known as the “ethical option” to Facebook and Instagram, since most of its advertising revenue goes to charities. Supernova claims that it will begin with human moderators in its Charter for Users to properly deal with hate speech.
TechCrunch was informed by Dominic O’Meara, the app’s CEO and founder. He said that charities and sponsors have chosen to work with the brand due to its “inclusive social network with safety at its heart.”
The app’s website explains that users can choose which charity they wish to support using the money Supernova receives from its advertising partners. If a user likes a post, they will receive a larger share of the Supernova Action Fund as a donation. MQ Mental Health, a mental health charity, has been selected as the first beneficiary. There are likely to be more charities in the future.
Supernova could be a great platform to help businesses give back and be more inclusive.
Download: iOS | Android
Sunroom is all in the creator
Sunroom, a new app in the social media world, is the first that’s specifically for creators. Michelle Battersby and Lucy Mort, the founders of Sunroom, created it to help women and non-binary creators make more money.
Sunroom combines the monetization model of Patreon and OnlyFans with a well-designed, social feed. The founders of Sunroom state that this is the end of the similarities in a TechCrunch article. Sunroom was created to be an alternative to traditional social networking apps. It empowers people tired of having their content devalued or censored elsewhere.
Sunroom offers creators a unique opportunity to find alternative ways of monetizing their content. However, there is no word on how the brand experience will look on the app.
Sunroom is a safe place for creators looking to reach their audience through their anti-screenshot technology, SunBlock, and three monetization options.
Pearpop connects creators and brands
Pearpop is a social platform connecting creators and brands who want to collaborate with them. Pearpop was founded by Guy Oseary, in 2020. It “gives brands immediate access to collaborate at scale with creators.”
TechCrunch reports that PearPop’s platform allows TikTok celebrities to set a price for screentime. They can accept bids and view the content to ensure it matches their persona. The celebrity will share the video once they have been paid.
“Challenges” is another platform feature that allows brands to create creator campaigns on demand. A brand can create a campaign and allow creators to take part. They will be reimbursed for the engagement. Any TikTok challenge that you have seen a celebrity take part in might have been due to a Pearpop connection.
Pearpop allows creators and smaller businesses to narrow down the potential collaborators they are interested in to a small number that you can work with. This app could revolutionize the way creators find brand partnerships.
Pearpop is available for all sides of the equation.
Locket allows you to share photos to friends’ homes
Locket transforms Apple’s widget system to a social networking platform that users and their friends can use. This app allows users to share live photos with friends on their home screen.
Invite friends to the app, join their network and then add Locket widgets to your home screen. They can upload photos to Locket and the widget will update automatically throughout the day.
The app is loved by its users – it has an Apple store rating of 4.6. After seeing the ad, one user downloaded it to share with their family.
App’s social media content seems well-received by users. They have over 70,000 TikTok followers. Users are also raving about the app, with many saying that they downloaded it after reading a post.
Brands have a unique opportunity to reach consumers through the app’s widget feature.
Download: iOS | Android
Superlocal allows you to earn by sharing your location
Superlocal, a Web3 experiment, is the result of Web3’s surge in popularity. This app allows you to earn NFTs and cryptocurrency when you visit other locations. The platform allows you to check in, submit your post and receive real rewards.
According to the whitepaper by the Superlocal team, the app is “designed to make everyday life feel like a game.” Instead of bringing people content from all over the globe, it is designed to create a sense of community. Because most people spend most of their time close to where they live, user feeds naturally become localized due to the checking in mechanism. Superlocal’s goal is to encourage people to explore and love their local area and to make it more enjoyable.
The app allows users to check in whenever they visit a new place, create a post about it, and earn cryptocurrency for engaging. Learn more about the creation and launch of the app here.
Social media and the apps that enable it is in constant evolution
Between calls for better customer data handling and dissatisfaction at big tech’s app changes, social media is in an interesting spot right now. There are many apps that attempt to solve one of these challenges. It will be fascinating to see how and if they can change the way social media works.
What are some of the most exciting social media platforms you have come across? Are you familiar with any of the apps or do you plan to? Use Twitter @buffer to share your experience with these apps!
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