Stories have completely taken over Instagram since their debut. Story-like content has spread to other platforms like Facebook, Twitter and LinkedIn.
While some of these failed miserably, others worked. But none of them could match the popularity of Instagram stories.
You may have noticed, however, that Instagram is becoming a bit too crowded .
Social media statistics show that Instagram Stories has 500 million daily active users.
Stories are extremely popular, which means more Story content is being shared daily on the platform. This means that you will likely face a lot more competition from advertisers, influencers, brands and other users than other platforms.
If you want your brand to be noticed by your target market, you must go above and beyond to make your Stories stand out.
You might wonder: How is it possible for Instagram Stories to gain more visibility?
We need to examine the leading brands and influencers in this field.
- What can they do to get more people to see their content?
- How can they create Story content that people love to watch and also increases brand awareness?
This post will show you how to improve your Story content creation skills.
How to make your Instagram Stories stand out?
These are 10 ways to make Insta Stories stand out. They are both for advanced and beginner creators.
1. If you’re a beginner, start with a professionally-designed template
TAG4: Not everyone can be a designer. It’s okay, we have plenty of apps that provide free or paid templates for Instagram Stories.
Canva, Spark Post and Over are some of the most used apps for finding editable templates. I recommend taking the time to look through the available templates and finding the ones that best suit your brand. Next, customize them with your images, fonts and colors.
2. Instagram Stories can be customized with unique effects and filters .
Even the most basic of photos and videos can look better with an Instagram filter. You will also save time if you don’t have to edit every photo before you post.
You just need to search Instagram’s Effects library for the effect you want and then save it on your Stories camera. You’ll be able to quickly find your favourite filters whenever you record a story.
How to search for and find new AR filters on Instagram
Step 1 – Open your Stories camera, scroll to the right and click on the “Story” button
Step 2 Next, tap “Browse Effects” to open the Effects Library
Step 3 Scroll through the Effects Gallery and select an effect that you like
Step 4 Record a new story with this effect.
Productivity Tip It’s possible to create your own AR effect, or hire a professional to do it. You’re increasing brand awareness every time someone uses your effect.
3. Your Stories will pop by using storytelling
You can use Instagram storytelling in many different ways, but the best is to film a story. People are more likely to listen when you put your face forward in front of their audience.
How can you create social media storytelling that people love and will engage with?
- Plan your script Take some time to plan. Think about what you will say and how it will be delivered. Practice speaking in front of a camera. Time your speech. This will increase your confidence and decrease errors.
- Avoid making your story a 20 minute vlog . Stories are short and sweet, which is why they are so popular. A story should be between 7-10 slides (about two minutes). You can also record an IGTV video if you wish to share a longer story.
- To keep your audience interested, add interactive stickers and continue to watch the video until the end. Ask them questions and encourage their responses.
- What topics can you discuss? Talk about yourself, a new product, a life lesson or a mistake that you made in the early days of your business. There are many options. However, let your personality shine through.
It can be mentally exhausting to manage multiple accounts on Instagram at once.
You can use the top Instagram tools to effectively manage your profile and keep your sanity.
SocialPilot is a social media management tool that allows you to schedule Instagram stories and then post them when they are ready. This gives you plenty of time to plan.
Bluebottle coffee tells a story about how it is made. They showcase the work of their employees and use storytelling to capture Story-watchers.
4. Interactive stickers and GIFs make your stories more interactive
Instagram stickers aren’t a new feature – however, they are constantly evolving and new ones are added daily. If you want to make your stories stand out, the best way to do it is to use interactive stickers and GIFs.
Just tap on the smiley faces icon to select the sticker(s). To make your story more dynamic, you can create a poll or quiz, ask a question and set a countdown or add animated GIFs.
Boosted’s guide to Instagram polls explains that they are a great way for brands to gather audience data and provide a low-friction method for interaction. The guide says that Instagram polls can help you get valuable feedback from customers and generate attention for your brand. Your Story and poll will be shared by many of your followers. They’ll also give their answers. You can gain valuable data from your poll if they do so.
This fun Instagram quiz was created by Lego to engage their followers and promote their new “Mandalorian” figurines.
Do you want to learn a cool fact about yourself?
Using interactive stickers can make your stories more engaging. 9 out 10 brands that were surveyed by Facebook reported an increase in video Story views, engagement, and other metrics.
5. Schedule Your Insta Stories
Next, we have a hack that will increase productivity and save you tons time.
Stories will be posted daily. You must be consistent in order to keep your audience interested.
We all know how difficult it is to write a good story. Imagine taking the time to create stories every single day. You will need to plan ahead.
This is the best way to go.
You can schedule Instagram stories in two ways: Facebook Business Suite or a third-party scheduling software.
It is best to use Facebook Business Suite to schedule Instagram Stories on a single account. It can be mentally exhausting to manage multiple accounts for Instagram Business Profiles at once.
You can use these top Instagram scheduling tools to manage your Instagram accounts and keep your sanity.
Are you tired of trying to manage multiple Instagram accounts in order to post stories? You should schedule them.
SocialPilot’s incredible Instagram scheduling tool makes it easy to create, plan, and schedule stories. You can preview how your story will look after it is published by scheduling. It’s no longer possible to be consistent with Instagram stories across all client accounts.
Start your 14-day trial
6. Create unique stories with custom fonts and overlays
Are you bored with the Instagram story fonts? You can make your own fonts. You can use Stories in two different ways that will grab people’s attention.
- Get the app Over to pre-edit your stories using custom font layers before you post
- Use Canva to create transparent stickers and then import them into stories as image overlays
Productivity Tip Want your stories to be more expert? Register on Giphy to create branded GIF stickers that you can add to your stories.
7. Transparent overlays add a sense of mystery to your home
You would like to share a sneak peek from your upcoming launch. A transparent overlay can be added to images to grab people’s attention and let them wait until your big reveal.
How can you achieve this effect?
The in-built drawing tool is available!
To select a standard or custom color, use the highlighter pen tool and press & hold your finger on the screen.
Your photo will be covered by a transparent layer of the chosen color.
Productivity Tip You can also erase portions of the top layers to bring attention to a particular point in your image.
8. Captions can be added to your Stories, so that people can view them even when they are not using the sound off
Stories are automatically played on mute by Instagram. If you share a video of yourself speaking, it is a smart idea to add subtitles so that more people can see them.
However, typing them can be tedious. Clipomatic, an app that automatically displays captions while you speak, is a better choice.
9. For promoting new posts, create custom backgrounds
You can drive traffic to your post by sharing it from your feed to Stories. Instead of sharing a photo with the default background, create a Story template to highlight your posts and get more clicks.
10. Make a photo collage with multiple photos taken from your camera
You can use the photo collage trick to show different angles or share a collection of images in one image.
How to make a collage
Step 1 – Have your images ready (preserve them in your camera roll).
Step 2 – Create a new story, and choose the first image
Step 3 Tap on the smiley faces icon to choose the multi-image sticker
Step 4 – Select all images that you wish to add
Step 5 Arrangement of images and completion of your story with text or other graphics
11. Mojo can help you create animated stories
Even professional designers can find it difficult to come up with ideas for content and create a storyboard for videos. Mojo is the answer to your problems.
Mojo comes with a library of professionally-designed video templates for Insta stories. Select a template. Upload your video and images, and you can download your professional story. And you’re done. These animated videos will keep your audience engaged and watching until the very end.
Insta Stories are a great way to share your stories often and frequently. The best thing? Beautiful stories don’t require you to be a professional designer.
Now, all you have to do is open your Instagram app and get creative. These Instagram story hacks should help you create unique, fun and creative Insta Stories that will set you apart from your competition.
The post 11 Epic Instagram Story Tips To Stand Out from the Crowd! SocialPilot first published this article.