What is social proof? src="https://buffer.com/resources/content/images/2022/06/Social-Proof-Blog-1.png" alt="Social Proof: Steph Smith on Intentionally Building a Personal Brand"> Social Proof is a series that shows how ambitious people create and grow their personal brand to inspire others. Social proof has two meanings. It can be used to'replicate the actions of others to achieve … [Read more...]

[TAG0] Since the Covid-19 pandemic, customer expectations about their experiences with brands have changed dramatically. Particularly, the modern consumer is more concerned about sustainability and social issues than ever. While this presents significant challenges to businesses, it also opens up opportunities for businesses to improve their marketing strategies. Content curation is crucial … [Read more...]

Instagram is a great place to share your life with family and friends. But when is the best time to upload reels to Instagram to get maximum engagement. There are many factors to consider. Here are some tips to get the most from your Instagram posts. What is the best time to post on Instagram? There is no single answer to this query. The best time to post Instagram depends on your audience … [Read more...]

[TAG0] Your website is your digital business card. It is the first thing people will see when they search for information about you and your business. While beautiful imagery and video content may be helpful, there's a reason content is still the king. 2022 will change the way creators and marketers use content to build their websites. What has changed in this area? Let's look at the most … [Read more...]

src="https://buffer.com/resources/content/images/2022/08/pexels-ron-lach-9578722.jpg" alt="Facebook Groups for Small Businesses in 2022: The Benefits + Real Examples"> While any company can sell their customers a product or a service, a great branding offers something more: a sense that they are part of a larger community. Customer retention is a key goal for any business. This is the ability to … [Read more...]

The moment I learned about my young daughter’s medical diagnosis is permanently etched in my memory like a bad tattoo. I had just switched off the TV in the living room when a notification popped up on my phone with her MRI results. My worst nightmare ensued. We traded our live-on-a-beach summer plans with visits to children’s hospitals along the East Coast. We armored ourselves … [Read more...]

30-second summary: The influencer marketing boom has been accelerated by the content creator economy. It has also seen rapid growth. But, there is more to the story than meets the eye. There is an increasing climate of risk and instability, as well as a shifting away from vital practices, in favor of what could be viewed as a "faster track to success." Anthony DiMoro, … [Read more...]

src="https://buffer.com/resources/content/images/2022/07/Tempt-Website-About-Us-Page-Header-bottom-image-.png" alt="How a Small Marketing Agency Uses Buffer To Manage 10 Clients"> Enthusiasm, personality, accountability. These characteristics, according to Beccy Gibson (managing director at marketing agency Tempt), can give a small agency an edge in delivering results. Beccy spoke with us … [Read more...]

The beauty of creating a video marketing strategy is that it makes it easier for viewers to see the information you want to share. Why you need a video marketing strategy right now! True! Video marketing is here to stay. 81% of marketers believe video marketing has directly increased their sales. Videos are a key part of any social media marketing strategy, as 85% of Americans … [Read more...]

“Will we ever be able to put search marketing strategy in the driver’s seat?” This is almost every search marketer’s dilemma as the community continues to remain at the mercy of Google’s algorithms and updates. SEAT S.A, the Barcelona-based multinational automaker part of the Volkswagen group have innovated a testing model that is driving growth for its brands, SEAT and CUPRA in the European … [Read more...]