As a content creator, you have more options than ever for monetizing your content on social media. TikTok has its revamped Creativity Program, YouTube has the YouTube Partner Program, and now, Instagram creators who want to monetize their content directly have the Subscriptions feature.
So, what is different about Instagram’s approach to monetization for creators, and why is it worth it? In this article, we dive into the new Instagram Subscriptions feature, its benefits for creators, how to set it up, and tips to make the most of Instagram Subscriptions as a creator.
What are subscriptions on Instagram?
The Instagram Subscription feature allows creators to make exclusive content for their audience and receive a monthly payment from the followers who subscribe to it. Meta launched the feature in 2022 to offer a new way for creators to provide more value to their most engaged followers and make money.
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