Everyone must have a social network presence. Particularly for brands, it is impossible to imagine marketing without social media taking up a significant portion of these efforts.
You, as a digital agency, are here to help brands.
Digital marketing agencies often have to manage a variety of social media marketing campaigns.
Their survival depends on their ability to keep up. To make an agency’s machinery run at its best, all the parts must be working together.
Social media automation tools became essential for agencies.
This article will explain the requirements of a digital marketing agency to use a social media automation tool. This article will help you understand how they can simplify your work and make it more efficient.
What is Social Media Automation?
Automation tools are, in a nutshell: they do exactly what their names suggest. Automation tools automate tasks you wouldn’t normally do manually. This tool is a great way to plan and schedule your social media posts .
You can also collaborate with your team and clients to increase efficiency, monitor public opinion, generate detailed reports about the performance of your account, and much more.
An automation tool can help streamline your social media marketing efforts to a certain extent. You will need to choose a versatile tool to cover all these functions.
Are you able to identify the right fit?
SocialPilot is the perfect social media automation tool for digital marketing agencies
SocialPilot is a master of social media automation.
Marketing agencies find it a blessing because it makes teamwork a breeze. It’s a flexible social media automation tool which helps digital marketing agencies keep track of their daily activities on various social media platforms.
It is possible to automate your social media postings and manage multiple clients. It can also provide insights that will transform your business forever.
Here are some examples of what SocialPilot can do:
- You can customize your posts for various social media platforms using the same dashboard.
- Use powerful analytics to see how your social strategies work.
- Social Inbox for effective communication with your audience.
- Content ideas curated from keywords that you are interested in.
- Scheduled automatic report sharing with clients periodically
- Through your social media calendar, you can get a broad overview of your content strategy.
SocialPilot Solves 5 of the Biggest Social Media Marketing Issues
I have listed 5 major problems that a digital marketing agency might face in the field of social media marketing. Here’s how SocialPilot can help.
1. Multiple accounts can be managed for different clients
A digital marketing agency’s biggest job is to manage clients’ social media profiles.
The real problem comes when you have many customers and each one has multiple social media accounts that they need to manage. It can be difficult to be consistent across all of them at once.
It is possible to do it manually, but it seems unlikely. It is not.
There are only so many things to do and so little time in a given day. It is difficult to balance the quality and quantity of content. As the number of profiles increases, it becomes difficult to keep up with all the different images and tones.
You need one place where you can access all your social accounts. It is a system that allows you to easily distinguish between different platforms when publishing or scheduling.
SocialPilot is the perfect fit! We will show you.
SocialPilot allows you to connect multiple social media accounts from various social media channels for each client. SocialPilot covers all social media fronts from one dashboard. These are all social networks that you can connect to your SocialPilot Account:
- Google Business Profile
You can group all the social media profiles of each client with our ” groups” feature. This is extremely useful when scheduling the same post repeatedly for the same account group. You can do all of this with one click.
This prevents mistakes from being made in a hurry, and we are confident that you will be able to trust us. It allows users to quickly and decisively schedule their work.
2. Flexible scheduling options available for every client
Digital marketing agencies must be aware of the needs of all clients around the world.
When scheduling, remember that the post times must be compatible with the client’s time zone. It is nearly impossible to take all this into consideration when scheduling every post. There is always a chance that you will make a mistake.
Social media promotion works best when digital marketing agencies have full control over the content-sharing queue and keep the client’s needs in mind.
SocialPilot believes that social media strategies can be hampered by tools. Social media management tools should be flexible enough to allow for as many customizations as possible. We allow the digital marketing agency complete control over their customized social media content sharing plans. This applies to each social media profile account and every day.
Our daily post-sharing limit is also higher than that of our competitors. You don’t even need to worry about a limit. SocialPilot doesn’t limit you from posting 4 tweets per day or 1 post per day to a Facebook page.
3. For the future, schedule content bulk
Multiplitude of accounts requires planning ahead and a lot of time.
How can you manage the monotonous tasks while still being able to do new things?
You can easily plan your regular content in-masse .
You can create regular posts on social media platforms that will be posted for a long time and schedule them in one shot. How much could you schedule in one go? 10, 20, 50
The answer is 500!
SocialPilot supports bulk scheduling. You can schedule as many as 500 posts at once . This is a customized content-sharing plan that an agency can use. You can upload the entire information to a CSV file. The tool will then draw the content from the sources. The SocialPilot tool allows you to download this CSV template.
The CSV file can be uploaded to show a complete preview of each post and schedule information. You can make any changes to a post by clicking here.
Voila! Just click a button and you’ll have months worth of posts all scheduled at once. This is true for every social media account.
This feature can truly eliminate any boundaries for any digital marketing agency, and take their content planning to the next level .
3. Approval required before publication of any content
It is important to pay attention when posting on the official social media pages for a company or brand.
Feedback and reviews are required from all team members. This means that permission must be given for every piece of content to be shared on a client’s brand page.
A digital marketing agency must manage an open channel of communication between themselves in order to work effectively in such situations. This allows them to create and publish content in a more efficient manner.
SocialPilot has a section where people can leave feedback about scheduled posts. Clients can be involved in every stage of communication .
Collaboration between teams has never been easier.
After reviewing the content, you won’t have to leave it to voice your opinion or edit it. All this back-and-forth will be visible to all collaborators in the comments section of their posts!
4. Automate the sharing of blog posts to social media profiles
A digital marketing agency’s job is to promote client content on social media platforms. Sharing other content relevant to the client’s niche is another common practice. This helps to build a stronger brand image.
You might share blog posts from specific websites with your clients’ profile images as a marketing agency. You should also share the latest content from that website regularly to keep this practice going.
It can be frustrating to spend time manually searching for blogs to find newer ones, when there are hundreds of other things to do.
Why would you automate such a process if there is an easier way?
You might be familiar with RSS feeds if you’re not. RSS feeds allow users to view updates to a website’s content by using a unique URL. SocialPilot is able to use these RSS feeds!
You can automate RSS feed sharing by giving the tool URL from your website. Then, you can set the frequency of publishing and leave the rest to the tool. SocialPilot will monitor and automatically publish new content to clients’ social profiles .
SocialPilot allows digital marketing agencies to add 20 RSS Feeds to a panel.
We tried to answer some questions that marketing teams might have about managing clients’ social media accounts.
We might have overlooked some issues. The most important concerns for digital marketing agencies are managing multiple social media accounts on different platforms, and getting your content approved and published.
SocialPilot is a great tool for digital marketing agencies. It is a great tool for automating content publishing and scheduling, as well as smoothing out workflow issues for digital marketing teams.
SocialPilot is a social media automation tool that stands out because it offers a wide range of features at an affordable price. Get a Free Trial to automate social media strategies.
SocialPilot’s first article, Social Media Automation Tool Features for Digital Marketing Agency, appeared on SocialPilot.
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