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Pinterest is the ultimate inspiration center for millions. Every marketer, artist, seller and other creative person loves the visual search engine.
It’s not just for boredom-killing scrolls. Pinterest is a great platform for businesses of all kinds to market their brands.
These statistics will really prove the claim.
- According to social media statistics, Pinterest is the most popular social media platform with more than 2 billion searches per month. This social media app is used by 55% to shop.
- 87% of Pinterest users have purchased a product through Pinterest. 93% of Pinterest users use Pinterest to plan future purchases.
You must follow certain strategies, just like any other platform. We have something for everyone, no matter if you’re a novice or an expert Pinterest marketer trying to break through.
To help you get started, here is a list with dos and don’ts for your Pinterest Marketing Strategy.
Dos of Pinterest Marketing Strategy
Marketing is not about being compelled to do something. Marketing is all about experimentation.
We have compiled a list of dos and don’ts to help you get the most out your marketing efforts.
1. Complete your Profile
Complete your profile. This is the first rule. Include relevant keywords to help you reach your target audience.
Next, upload your profile picture. Upload a profile image, whether it is a logo or a personal photo. Make sure it looks professional! You should also create at least 10-12 boards, and pin at most 9 pins to each one.
This will make your board more active, and it will also renew its appearance, encouraging your audience to explore your board further.
2. Make your first five boards
Now is the best time to start pinning! Create your first five boards that are related to the topics you want to share with your audience. Pin each board.
Let’s say you have a makeup company. Your audience can make 5 DIY boards using your products. Or, they can use classic tutorial looks that are difficult to achieve for beginners.
Learn how to use Pinterest for increased traffic to your blog
3. Save content to a secret board for future reference
Pre-planning is always a good idea. Create a secret board with all the information you need. Next, pin the image to the board and include the original pin URL in your caption. You can then re-pin the image publicly by doing this. This is a way to bookmark your pins.
4. Make a stunning cover photo
Your cover photo is the first impression. Your cover photo is what a visitor sees first when they visit your site. For your cover photo, choose a bright and attractive image. It should reflect the purpose of your page.
Pinterest lets you choose the pin that you want to be your cover photo. Make sure to optimize them before they are used as your cover images on Pinterest for each board.
5. Active engagement
Perhaps you don’t have many Pinterest followers. Everyone starts with very few followers. Engaging with people is the key to gaining more followers.
It is a great option to use direct messaging. Get in touch with people who like your posts and thank them for repins. Start group conversations to increase engagement on Pinterest.
6. Follow your competitors
Check out the Pinterest accounts of your competitors. With a little research, you can find out what your competitors are doing on Pinterest.
If you follow your competitors, it’s more likely they will follow you back. Cross-promoting, encouraging one another on platforms will give you a wider audience.
7. Blog posts to share
You can easily repurpose blog posts and share them on Pinterest. This basically uses the same content, but presents it through attractive visuals. You can post as long as you put some effort into creating the visuals.
PS. PS. Don’t forget credit to the author
8. Join the Community Board
A community board, in simpler terms, is a board that is owned and controlled by one person. The board then allows for more people to create posts. You can ask to be added to the existing community boards. You can also invite others to join if you already have one.
Look into the appropriate community boards for your industry. this will allow you to reach a very targeted audience. It is also a great place for finding relevant content to pin on your boards.
9. Use Pinterest Analytics to Your Advantage
The most important aspect of Pinterest marketing is measuring your results. This helps you to understand what works well with your audience. Pinterest has its own analytics platform. To get better insights into your Pinterest traffic, you can use a variety of social media marketing tools.
10. Add a Rich Product Pin to your website
Rich Pins allow you to include real-time information directly on the pin. You can add more information to a pin directly, making it easier. Rich pins increase traffic to your site. However, you will need to have a basic understanding of schema.org, embedding and Open Graph.
11. Focus on image quality
Pinterest strategy is all visuals. The more engaging the image you share, the more people will engage with it. People will pin your posts if they see attractive and high-quality illustrations.
12. Include keywords in your descriptions
Use keywords to reach the right audience. The description provides a quick overview of your topic and helps visitors understand your boards. Edit your boards according to the guidelines.
13. Different images can be used to link back your site
Let’s say you have an old blog article that you want to promote on Pinterest but the original article does not have a pinnable photo. Uploading a Pinterest-friendly photo can fix this problem. Click on the ‘+’ button on your Pinterest page, and then click on Pin.
14. Pin often
Pins are a great way to increase exposure and customer engagement for your brand. To plan and schedule your pins ahead of time, you can use social networking scheduling tools. Pin scheduling on Pinterest will help ensure that you post regularly and increase your reach.
15. Cross-promote across platforms
You should use other social networks to grow your Pinterest followers and increase your social traffic if you’re just starting Pinterest. You can post/tweet about your new pin/board to various social media platforms. This is a great way for you to tell your existing audience about your Pinterest presence.
Some marketers find it difficult to use the words cross-promotion or regular posting in the same sentence. SocialPilot is a great scheduling tool that makes this easy.
SocialPilot’s scheduling tools and multi-platform post composer allow you to mash two potatoes using one fork. You can be consistent by scheduling your pins in a Pinterest tab, then cross-posting them to all other social media platforms from the same page. Isn’t it simple?
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Pinterest Marketing Strategy: Don’t
We want you to stay away from all the dangers! Here are some things to avoid. You’ll miss the perfect chance to grow your reach, even if you have the most beautiful visuals and the best Pinterest tools.
1. Do not post images of low quality
Pinterest, as everyone knows is a visual platform. It is not a good idea to post low-quality images. Post a beautiful image, regardless of whether you are pinning your product or a blog article that your audience might enjoy. Make sure that everything you post is related to your brand.
2. Group boards are not to be ignored
Group boards allow members to pin the same topic on a community board. You should ensure that all boards that you join are well-curated and have active members. There are also moderators who are quick in removing people who do not respect the spirit of the board.
3. Pin your content, but not just your own.
Pin your content only occasionally. This is a good rule of thumb because you want your content to be fresh and current to keep your readers interested.
Pin content that is relevant to your business, images, quotes and mixes in articles and products, rather than just your own content. Make a new board to cover the interests of your target customer. You can also feature your top products alongside them on this board
4. Be consistent
Your followers expect something new every day, above all else. Pin consistently every day. Some social media automation tools can help you to consistently pin images.
5. Make it easy for people to find your profile
Use the appropriate keyword in your description to make your profile stand out from other users. You will be able to connect with more people. This will allow you to increase your followers more quickly.
6. Do not leave boards unfinished or empty
If your profile is not complete or has an empty board, no one will want to connect with you. This can impact your Pinterest marketing plan. If you don’t have enough content to pin to your board, you could always create a secret board and continue pinning . Once you have enough pins you can start sharing them one at a time according to your needs.
7. Remember to add the Pin It button to you site
Pinterest makes it simple to add a social sharing button to your site. This allows users to share their images and you can control which images are shared from your website.
8. Use fewer hashtags
do not use too many hashtags within your pin description. In other words, hashtags on Pinterest are not the same as those on Instagram or Twitter. Use hashtags in social media marketing effectively and make sure they are relevant.
9. Pin anything and everything!
This can lead to pinboard clutter. Pins that are not connected can cause your boards to look messy and lack any type of theme. Pinterest surfers want content that is organized to make it easy for them to find what they need. You shouldn’t be afraid of sharing interesting content that your audience might enjoy. But, try to keep them connected with your business.
10. Pin all of your pins to one board.
Instead of pining all images to one board, you should pin images to a different board. Your board will look more attractive and attract more people to it. Organization is the key. Consider organizing them according to a particular theme for each board.
Pinterest is a powerful social networking platform that can help increase website traffic and sales. Many small businesses cannot use this platform to their advantage.
Using the tips above will help you get on the right track. You will see a steady improvement in your Pinterest strategy performance if you keep pinning quality and use tools like SocialPilot consistently. Get the free trial to see how you can improve your shot.
SocialPilot’s first post, 25 Dos and Don’ts in Pinterest Marketing Strategy, appeared first on SocialPilot.
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