If you’re a digital marketer, Pinterest is one of those platforms you can use to your advantage.
You can build a readership as a blogger by sharing and marketing your content. This will ensure that people are exposed to your content and engage with it. This will increase traffic and help you get to the top of your blog.
This guide is for bloggers looking to increase their Pinterest followers in 2023. It’s a year where digital marketing will be more popular than ever.
Pinterest is a side of blogging that focuses on pictorial content. People can pin your content to save it for later use or if they find it interesting.
This information will allow you to estimate the influence Pinterest has over bloggers who want to increase their traffic. The more you have followers, the more lucrative your platform will become.
Followers are the most important thing on Pinterest. Here’s how to get them.
How to get followers on Pinterest
Followers on Pinterest depend on the blog posting regularly. It’s not enough to post all types of content. Content that is interesting, views well, and relevant to the niche that the blogger has chosen is essential. There are many other ways to gain followers on Pinterest.
Let’s now move on to the more complex options.
1. Post regularly
Post frequently and use a content calendar to keep track of what’s been posted, what’s being uploaded, and the entire schedule of Pinterest posts.
Posting regularly means that your content is pushed to trending pages more often and can be accessed by more people.
This is obvious but it is important to remember that you can only get followers on Pinterest if you post regularly. Many big-name bloggers recommend posting around 10 pins per day.
IKEA, for example, is one of the largest retailers that has had success with this strategy. Their Pinterest account is full of posts that effectively engage and captivate their followers.
Regular posting attracts new followers and keeps existing ones. To keep your posts consistent, however, you will need to have a plan and a scheduling tool.
SocialPilot allows you to visualize your Pinterest posting schedule on a social media calendar. You can also use power scheduling to make it easy. You can create and schedule pins for multiple Pinterest accounts using one dashboard. Then, you can see how they spread across the calendar. You can now focus on new ideas and reduce the amount of manual work.
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2. High Quality Content
Pinterest is primarily based on pictorial content.
If you want to grow your following, the content shouldn’t be that good. Your content should be good enough to make people want to interact with you.
Stock images are not allowed. This is a common misconception among Pinterest bloggers.
You can use stock images and other content that is similar to yours, but quality is important.
It worked for Joy Cho (also known as Oh Joy!), a designer and blogger who uses her creativity and high-quality photography skills to amass a staggering 13 million followers and 4.4million monthly views. What is her secret?
She posts more than just a beautiful visual. She also takes extra care to make sure her camera gear is top-notch, that her post-production quality is impeccable, and that her posts look amazing. Quality content that attracts is the ultimate goal.
Interesting read: 5 New Pin Ideas to Drive Pinterest Traffic Like Crazy
3. Pin Your Stuff, Repin Others’ Stuff
You can increase your Pinterest followers by using the Pin feature almost indelibly. This is one of the more technical and Pinterest-specific tips.
While you should stick to your keyword or niche, it’s important to pin your own content. You can also pin other people’s posts and blogs when you do this.
You can pin or save boards that are relevant to your niche to create a steady stream of content. This activity allows your followers to see that you interact with other people’s posts. It also gives them a reason for following you.
FollowforFollow is the essence of Pinterest.
4. Follow competitors’ followers
Although it may sound strange, we are trying to make this clear. Once you get the concept, you will be able to gain more followers.
Let’s say you write about tech and start a blog that covers the latest news. Because tech is a hot topic, there must be another blog that covers the same subject. You would want to be their follower, right?
Start by following your competitor’s followers. If they see they are being followed by a blog about tech, and they find the content to be interesting, they will follow you. There are many ways you can increase your Pinterest followers.
5. Use hashtags to your advantage
Twitter, Facebook and many other microblogging sites (including Pinterest), use hashtags to pigeonhole content under one banner in this new world of blogging and microblogging.
There are terabytes upon trillions of content and data being created every day. You need something that can sort all of it. Hashtags are one of the easiest ways to do this.
You can make sure that your content appears in the search results for a particular keyword or phrase, driving more people to your content.
This is very convenient. Just a few words and you’re already on the global bandwagon. It’s no wonder they are so popular and so viral.
You can use our hashtag strategy guide for a quick way to determine which hashtag is most popular in the current week or month. Then, you can use it to increase followers by including it into your pins.
Interesting read: How to Use Hashtags Effectively In Social Media Marketing
6. Make use of Infographics to your advantage
Digital marketing is growing at a time when conventional marketing is declining. This shows that people are open to new ideas and want to be part of the future.
Infographics are very hot right now.
Who wouldn’t love to look at a well-colored picture, which often delivers boring and uninteresting information in an appealing way?
This is what an infographic does. You can use it to increase your blog’s followers and get more response to content or pictures you have posted.
7. SEO is important
Search engine optimization is the new buzzword. Google is the best search engine for many things.
It is imperative that you have the browser that is most used in the world tuned to your content. This is like the marketing gold rush.
SEO is a way to do this with keywords.
To drive more traffic to your content and increase your followers, you can include keywords (niche-specific, popular and relevant) in your pin name, description and profile bio.
8. Use Tools to Increase Visibility of Your Pinterest Board
This has been mentioned before. You can improve your Pinterest experience by using tools. This will allow you to make the most of Pinterest’s resources for your brand and increase your followers.
There are many tools that you can use, including SocialPilot which allows you to schedule and create pins ahead of time. It is important to post frequently on social media.
You will also need to purchase good design software such as Adobe Photoshop and Canva.
You might also consider plug-ins to help with hashtag/keyword posting and social media posts. These plug-ins can make your list of followers explode.
9. Get crazy with your creativity
Be creative with your captions and hashtags. This can lead to a significant increase in your post-interaction. You can also get more followers to your channel or board by being creative with the infographics or content you post.
Making boards on Pinterest can be a creative task. You will need a catchy name so people will like it and interact with you.
This is in line with the ‘quality content’ point: the more catchy and creative your content/post is, the greater chance that someone who interacts with it will follow you. This rule is number one for building a solid following. Focus on quality over quantity.
10. Pinterest Sections – Use Pinterest
Pinterest’s new section feature allows for further categorization.
This is basically a’boards inside boards‘. allows the blogger to target more niches and reach more people to ensure that your board gets more followers.
This feature isn’t very old, so you can achieve initial success and gain followers with a higher success rate than other people.
11. Add Your Other Social Accounts
If you have a large following on Pinterest, chances are you also have active accounts or pages on other social media platforms such as Facebook, Instagram, etc.
You can link to other platforms in order to increase your followers. This creates a feeling of ‘being certified” for who visit your boards or for your posts.
You can link all of these accounts to drive traffic to them, which is a win-win situation because new followers and members who access those links will likely follow the channels.
12. Pinterest is a great tool for business
You can use ‘Pinterest for Business‘ to monetize your blog and to pay more traffic. It also includes Rich Pins.
There are four types of pins in this category: app, article, recipe, and product. You can link your website to your pin/post, which will be displayed accordingly.
Plus, Pinterest’s algorithm favors Rich Pins, ranking them higher. This means you can gain more than just followers.
These are just a few of the steps you can take to increase traffic to your blog, and to ensure that you have more followers. There are many more ways to increase your followers and strategies. We recommend learning how Pinterest works so you can get the best out of its algorithm and get more followers.
How to Get Pinterest Followers in 2022 SocialPilot was the first to publish this article.
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